---
title: "ASKO: search popularity in the United States"
description: "ASKO makes dishwashers and laundry appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/asko"
publisher: "Brandwave"
---

# ASKO: search popularity in the United States

ASKO makes dishwashers and laundry appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: ASKO
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among dishwasher brands**: 1.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dishwasher brands | 12 | 1.7% | 6.6K |

- [Dishwasher brands](/demand/us/categories/us-dishwasher-brands)

## Top dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ASKO did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bosch | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Miele | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| KitchenAid | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Whirlpool | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| GE Appliances | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Samsung | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| LG | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Midea | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Frigidaire | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Maytag | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Cove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| ASKO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Café | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Thermador | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Fisher & Paykel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about dishwasher brands

- Asked ChatGPT "Which dishwasher should I buy?": 1. Bosch, 2. KitchenAid, 3. Miele
- Asked ChatGPT "What are the most reliable dishwasher brands?": 1. Miele, 2. Bosch, 3. KitchenAid, 4. Whirlpool, 5. GE Appliances, 6. LG
- Asked ChatGPT "What is the quietest dishwasher?": 1. Samsung, 2. Bosch, 3. GE Appliances, 4. Miele, 5. KitchenAid
- Searched Google, AI Overview "dishwasher": 1. Bosch, 2. Whirlpool, 3. GE Appliances, 4. LG, 5. KitchenAid, 6. Samsung
- Searched Google, AI Overview "best dishwasher": 1. Bosch, 2. Miele, 3. Whirlpool, 4. Midea

Not named in any answer: Frigidaire, Maytag, Cove, ASKO, Café, Thermador and Fisher & Paykel.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for ASKO changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for ASKO in the United States held steady at 6.6K.
- Across the 12 months ending September 2026, ASKO fell from 10th to 12th among dishwasher brands in the United States.

## How did search popularity change for United States dishwasher brands in September 2026?

- In September 2026, GE Appliances overtook Miele to rank 5th among dishwasher brands in the United States, with 8.3% of the searches.
- In September 2026, KitchenAid gained share of searches among dishwasher brands in the United States, from 11.3% to 12.4%.
- In September 2026, Whirlpool gained share of searches among dishwasher brands in the United States, from 11.3% to 12.4%.
- In September 2026, Frigidaire gained share of searches among dishwasher brands in the United States, from 9.2% to 10.1%.
- In September 2026, LG gained share of searches among dishwasher brands in the United States, from 6.2% to 6.8%.
- In September 2026, Bosch lost share of searches among dishwasher brands in the United States, from 25.1% to 22.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dishwasher brands | 6.6K | 1.4% | 10 |
| Nov 2025 | Dishwasher brands | 6.6K | 1.2% | 12 |
| Dec 2025 | Dishwasher brands | 6.6K | 1.2% | 12 |
| Jan 2026 | Dishwasher brands | 6.6K | 1.2% | 12 |
| Feb 2026 | Dishwasher brands | 5.4K | 1.2% | 12 |
| Mar 2026 | Dishwasher brands | 6.6K | 1.3% | 11 |
| Apr 2026 | Dishwasher brands | 6.6K | 1.5% | 12 |
| May 2026 | Dishwasher brands | 6.6K | 1.5% | 11 |
| Jun 2026 | Dishwasher brands | 5.4K | 1.3% | 12 |
| Jul 2026 | Dishwasher brands | 6.6K | 1.6% | 12 |
| Aug 2026 | Dishwasher brands | 6.6K | 1.5% | 12 |
| Sep 2026 | Dishwasher brands | 6.6K | 1.7% | 12 |

## How are ASKO’s branded searches counted?

Brandwave collects information about searches that people make online using ASKO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “asko dishwasher”

## Which dishwasher brands compete with ASKO?

- [Bosch](/demand/us/brands/bosch)
- [KitchenAid](/demand/us/brands/kitchenaid)
- [Whirlpool](/demand/us/brands/whirlpool)
- [Frigidaire](/demand/us/brands/frigidaire)
- [GE Appliances](/demand/us/brands/ge-appliances)
- [Miele](/demand/us/brands/miele)
- [LG](/demand/us/brands/lg)
- [Samsung](/demand/us/brands/samsung)
- [Maytag](/demand/us/brands/maytag): Head-to-head: /demand/us/compare/asko-vs-maytag
- [Midea](/demand/us/brands/midea): Head-to-head: /demand/us/compare/asko-vs-midea
- [Cove](/demand/us/brands/cove-dishwashers): Head-to-head: /demand/us/compare/asko-vs-cove-dishwashers
- [Café](/demand/us/brands/cafe-appliances): Head-to-head: /demand/us/compare/asko-vs-cafe-appliances
- [Thermador](/demand/us/brands/thermador): Head-to-head: /demand/us/compare/asko-vs-thermador
- [Fisher & Paykel](/demand/us/brands/fisher-and-paykel)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ASKO: search popularity in the United States". https://gobrandwave.com/demand/us/brands/asko

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/asko. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
