--- title: "Ashley: search popularity in the United States" description: "Ashley makes furniture and sells it through its own stores and online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/ashley-furniture" publisher: "Brandwave" --- # Ashley: search popularity in the United States Ashley makes furniture and sells it through its own stores and online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ashley - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among furniture retailers**: 10.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Furniture retailers | 3 | 10.2% | 2.3M | - [Furniture retailers in the US](/demand/us/categories/us-furniture-retailers) ## Top furniture retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Ashley appeared in all three answers. Ashley is the second most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | IKEA | 1st | 3 of 3 | 3 of 3 | | Ashley | 2nd | 3 of 3 | 3 of 3 | | Wayfair | 3rd | 3 of 3 | 3 of 3 | | Pottery Barn | 4th | 2 of 3 | 2 of 3 | | Crate & Barrel | 4th | 2 of 3 | 2 of 3 | | Living Spaces | 6th | 2 of 3 | 2 of 3 | | Article | 7th | 2 of 3 | 2 of 3 | | Bob's Discount Furniture | Not ranked | 0 of 3 | 0 of 3 | | Rooms To Go | Not ranked | 0 of 3 | 0 of 3 | | Raymour & Flanigan | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about furniture retailers - Asked ChatGPT "Where should I buy furniture in the US?": 1. IKEA, 2. Ashley, 3. Wayfair, 4. Living Spaces, 5. Pottery Barn, 6. Crate & Barrel, 7. Article - Asked ChatGPT "What are the best furniture stores in the US?": 1. Crate & Barrel, 2. Pottery Barn, 3. IKEA, 4. Ashley, 5. Living Spaces, 6. Article, 7. Wayfair - Asked ChatGPT "What's the best place to buy an affordable sofa in the US?": 1. IKEA, 2. Wayfair, 3. Ashley Not named in any answer: Bob's Discount Furniture, Rooms To Go and Raymour & Flanigan. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Ashley changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ashley in the United States held steady at 2.3M. - Across the 12 months ending September 2026, Ashley’s share of searches among furniture retailers in the United States decreased from 11.7% to 10.2%. - Across the 12 months ending September 2026, Ashley’s share of searches among furniture retailers in the United States peaked at 11.9% in February 2026 and was lowest at 9% in July 2026. ## How did search popularity change for United States furniture retailers in September 2026? - In September 2026, Wayfair gained share of searches among furniture retailers in the United States, from 24.7% to 27.2%. - In September 2026, Ashley gained share of searches among furniture retailers in the United States, from 9.3% to 10.2%. - In September 2026, IKEA lost share of searches among furniture retailers in the United States, from 36.9% to 33.2%. - In September 2026, Pottery Barn lost share of searches among furniture retailers in the United States, from 9% to 8.1%. - Estimated monthly branded searches for Living Spaces in the United States rose 22.3% over 12 measured months, from 673K to 823K in September 2026. - Estimated monthly branded searches for Raymour & Flanigan in the United States fell 18.2% over 12 measured months, from 450K to 368K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Furniture retailers | 2.3M | 11.7% | 3 | | Nov 2025 | Furniture retailers | 2.9M | 11.1% | 3 | | Dec 2025 | Furniture retailers | 2.3M | 10.2% | 4 | | Jan 2026 | Furniture retailers | 2.4M | 10.4% | 3 | | Feb 2026 | Furniture retailers | 2.3M | 11.9% | 3 | | Mar 2026 | Furniture retailers | 2.3M | 10.8% | 3 | | Apr 2026 | Furniture retailers | 1.9M | 9.4% | 3 | | May 2026 | Furniture retailers | 2.3M | 10% | 3 | | Jun 2026 | Furniture retailers | 1.9M | 9.3% | 3 | | Jul 2026 | Furniture retailers | 1.9M | 9% | 3 | | Aug 2026 | Furniture retailers | 2.3M | 9.3% | 3 | | Sep 2026 | Furniture retailers | 2.3M | 10.2% | 3 | ## How are Ashley’s branded searches counted? Brandwave collects information about searches that people make online using Ashley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ashley furniture” - “ashley homestore” ## Which furniture retailers compete with Ashley? - [IKEA](/demand/us/brands/ikea): Head-to-head: /demand/us/compare/ashley-furniture-vs-ikea - [Wayfair](/demand/us/brands/wayfair): Head-to-head: /demand/us/compare/ashley-furniture-vs-wayfair - [Pottery Barn](/demand/us/brands/pottery-barn): Head-to-head: /demand/us/compare/ashley-furniture-vs-pottery-barn - [Bob's Discount Furniture](/demand/us/brands/bobs-discount-furniture): Head-to-head: /demand/us/compare/ashley-furniture-vs-bobs-discount-furniture - [Crate & Barrel](/demand/us/brands/crate-and-barrel): Head-to-head: /demand/us/compare/ashley-furniture-vs-crate-and-barrel - [Rooms To Go](/demand/us/brands/rooms-to-go) - [Living Spaces](/demand/us/brands/living-spaces) - [Raymour & Flanigan](/demand/us/brands/raymour-and-flanigan) - [Article](/demand/us/brands/article-furniture) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ashley: search popularity in the United States". https://gobrandwave.com/demand/us/brands/ashley-furniture This page is also available as HTML at https://gobrandwave.com/demand/us/brands/ashley-furniture. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.