---
title: "AppFolio: search popularity in United States"
description: "AppFolio is a property management system. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/appfolio"
publisher: "Brandwave"
---

# AppFolio: search popularity in United States

AppFolio is a property management system. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: AppFolio
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among property management software**: 49.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Property management software | 1 | 49.2% | 135K |

- [Property management software](/demand/us/categories/us-property-management-software)

## How has branded search demand for AppFolio changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for AppFolio in United States rose from 110K to 135K.
- Across the 12 months ending September 2026, AppFolio’s estimated Share of Search among property management software in United States increased from 45% to 49.2%.
- Across the 12 months ending September 2026, AppFolio’s estimated Share of Search among property management software in United States peaked at 50% in November 2025 and was lowest at 44.1% in February 2026.

## How did search popularity change for United States property management software in September 2026?

- In September 2026, Yardi overtook Buildium to rank 2nd among property management software in United States, with 18% estimated Share of Search.
- In September 2026, AppFolio gained estimated Share of Search among property management software in United States, from 47.7% to 49.2%.
- In September 2026, Buildium lost estimated Share of Search among property management software in United States, from 17.5% to 14.8%.
- Estimated monthly branded searches for DoorLoop in United States rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Property management software | 110K | 45% | 1 |
| Nov 2025 | Property management software | 110K | 50% | 1 |
| Dec 2025 | Property management software | 110K | 47.6% | 1 |
| Jan 2026 | Property management software | 135K | 47.7% | 1 |
| Feb 2026 | Property management software | 110K | 44.1% | 1 |
| Mar 2026 | Property management software | 135K | 47.7% | 1 |
| Apr 2026 | Property management software | 135K | 49.2% | 1 |
| May 2026 | Property management software | 135K | 49.2% | 1 |
| Jun 2026 | Property management software | 135K | 47.7% | 1 |
| Jul 2026 | Property management software | 135K | 46.8% | 1 |
| Aug 2026 | Property management software | 135K | 47.7% | 1 |
| Sep 2026 | Property management software | 135K | 49.2% | 1 |

## How is AppFolio measured?

Brandwave collects information about searches that people make online using AppFolio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “appfolio”

## Which property management software compete with AppFolio?

- [Yardi](/demand/us/brands/yardi): Head-to-head: /demand/us/compare/appfolio-vs-yardi
- [Buildium](/demand/us/brands/buildium): Head-to-head: /demand/us/compare/appfolio-vs-buildium
- [DoorLoop](/demand/us/brands/doorloop): Head-to-head: /demand/us/compare/appfolio-vs-doorloop
- [Entrata](/demand/us/brands/entrata): Head-to-head: /demand/us/compare/appfolio-vs-entrata

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "AppFolio: search popularity in United States". https://gobrandwave.com/demand/us/brands/appfolio

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/appfolio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.