--- title: "Apartments.com: search popularity in the United States" description: "An American rental listings site owned by CoStar Group. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/apartments-com" publisher: "Brandwave" --- # Apartments.com: search popularity in the United States An American rental listings site owned by CoStar Group. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Apartments.com - **Owned by**: CoStar Group - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among real estate marketplaces**: 0.82% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Real estate marketplaces | 6 | 0.82% | 201K | - [Real estate marketplaces](/demand/us/categories/us-real-estate-marketplaces) ## Top real estate marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apartments.com was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Apartments.com is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zillow | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Redfin | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Realtor.com | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Homes.com | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Apartments.com | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Trulia | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | LoopNet | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about real estate marketplaces - Asked ChatGPT "Which real estate marketplace should I use in the US?": 1. Zillow, 2. Realtor.com, 3. Redfin, 4. Apartments.com, 5. LoopNet - Asked ChatGPT "What are the best real estate marketplaces in the US?": 1. Zillow, 2. Realtor.com, 3. Redfin, 4. Homes.com, 5. Trulia, 6. Apartments.com, 7. LoopNet - Asked ChatGPT "What's the best real estate marketplace in the US for finding a first home?": 1. Zillow, 2. Redfin, 3. Realtor.com, 4. Homes.com - Searched Google, AI Overview "homes for sale": 1. Zillow, 2. Redfin, 3. Realtor.com, 4. Homes.com - Searched Google, AI Overview "real estate websites": 1. Zillow, 2. Redfin, 3. Realtor.com, 4. Trulia Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How has branded search demand for Apartments.com changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Apartments.com in the United States fell from 246K to 201K. - Across the 12 months ending September 2026, Apartments.com’s share of searches among real estate marketplaces in the United States held steady, from 0.99% to 0.82%. ## How did search popularity change for United States real estate marketplaces in September 2026? - Estimated monthly branded searches for Apartments.com in the United States fell 18.3% over 12 measured months, from 246K to 201K in September 2026. - Estimated monthly branded searches for Homes.com in the United States fell 18.3% over 12 measured months, from 246K to 201K in September 2026. - Estimated monthly branded searches for Trulia in the United States fell 18.3% over 12 measured months, from 673K to 550K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Real estate marketplaces | 246K | 0.99% | 6 | | Nov 2025 | Real estate marketplaces | 201K | 0.97% | 6 | | Dec 2025 | Real estate marketplaces | 201K | 0.99% | 6 | | Jan 2026 | Real estate marketplaces | 246K | 0.99% | 6 | | Feb 2026 | Real estate marketplaces | 246K | 0.99% | 7 | | Mar 2026 | Real estate marketplaces | 246K | 0.95% | 7 | | Apr 2026 | Real estate marketplaces | 201K | 0.67% | 7 | | May 2026 | Real estate marketplaces | 201K | 0.67% | 7 | | Jun 2026 | Real estate marketplaces | 201K | 0.67% | 7 | | Jul 2026 | Real estate marketplaces | 246K | 0.82% | 6 | | Aug 2026 | Real estate marketplaces | 246K | 0.82% | 6 | | Sep 2026 | Real estate marketplaces | 201K | 0.82% | 6 | ## How are Apartments.com’s branded searches counted? Brandwave collects information about searches that people make online using Apartments.com’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “apartments com” - “apartments.com” ## Which real estate marketplaces compete with Apartments.com? - [Zillow](/demand/us/brands/zillow) - [Redfin](/demand/us/brands/redfin): Head-to-head: /demand/us/compare/apartments-com-vs-redfin - [Realtor.com](/demand/us/brands/realtor-com): Head-to-head: /demand/us/compare/apartments-com-vs-realtor-com - [Trulia](/demand/us/brands/trulia): Head-to-head: /demand/us/compare/apartments-com-vs-trulia - [LoopNet](/demand/us/brands/loopnet): Head-to-head: /demand/us/compare/apartments-com-vs-loopnet - [Homes.com](/demand/us/brands/homes-com): Head-to-head: /demand/us/compare/apartments-com-vs-homes-com ## Who owns Apartments.com? Apartments.com is owned by CoStar Group. Brandwave also tracks LoopNet, owned by the same company, in the United States. - [CoStar Group](/demand/us/companies/costar): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Apartments.com? Apartments.com is owned by CoStar Group. Brandwave also tracks LoopNet, owned by the same company, in the United States. ## Cite this page Brandwave. "Apartments.com: search popularity in the United States". https://gobrandwave.com/demand/us/brands/apartments-com This page is also available as HTML at https://gobrandwave.com/demand/us/brands/apartments-com. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.