--- title: "Amica: search popularity in the United States" description: "An American mutual insurer of homes and cars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/amica" publisher: "Brandwave" --- # Amica: search popularity in the United States An American mutual insurer of homes and cars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Amica - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among home insurance brands**: 1.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Home insurance brands | 7 | 1.5% | 49.5K | | Renters insurance companies | 9 | 0.57% | 2.4K | - [Home insurance brands](/demand/us/categories/us-home-insurance-brands) - [Renters insurance companies in the US](/demand/us/categories/us-renters-insurance-companies) ## Top home insurance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amica was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Amica is the most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amica | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | State Farm | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | USAA | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Travelers | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Allstate | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Chubb | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Liberty Mutual | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lemonade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home insurance brands - Asked ChatGPT "Which home insurance brand should I switch to in the US?": 1. Amica, 2. Travelers, 3. State Farm, 4. USAA, 5. Allstate - Asked ChatGPT "What are the best home insurance brands in the US?": 1. Amica, 2. State Farm, 3. USAA, 4. Travelers, 5. Chubb, 6. Allstate - Asked ChatGPT "What's the best home insurance brand in the US for a house?": 1. Amica, 2. State Farm, 3. USAA, 4. Travelers, 5. Chubb - Searched Google, AI Overview "home insurance quotes": named none of the brands we track - Searched Google, AI Overview "cheaper home insurance": 1. Allstate, 2. State Farm, 3. USAA Not named in any answer: Liberty Mutual and Lemonade. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How has branded search demand for Amica changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Amica in the United States held steady, from 51.1K to 51.9K. - Across the 12 months ending September 2026, Amica rose from 8th to 7th among home insurance brands in the United States. - Across the 12 months ending September 2026, Amica’s share of searches among renters insurance companies in the United States held steady, from 0.7% to 0.57%. ## How did search popularity change for United States home insurance brands in September 2026? - In September 2026, Liberty Mutual gained share of searches among home insurance brands in the United States, from 18.3% to 20.3%. - In September 2026, Travelers gained share of searches among home insurance brands in the United States, from 8.5% to 9.4%. - In September 2026, Allstate gained share of searches among home insurance brands in the United States, from 6.7% to 7.4%. - In September 2026, State Farm lost share of searches among home insurance brands in the United States, from 56.5% to 52.6%. - Estimated monthly branded searches for Chubb in the United States fell 34.3% over 12 measured months, from 51.9K to 34.1K in September 2026. ## How did search popularity change for United States renters insurance companies in September 2026? - In September 2026, Liberty Mutual overtook Toggle and USAA to rank 6th among renters insurance companies in the United States, with 6.5% of the searches. - In September 2026, Allstate overtook State Farm and 3 others to rank 2nd among renters insurance companies in the United States, with 14.4% of the searches. - In September 2026, Assurant lost share of searches among renters insurance companies in the United States, from 12.3% to 8.1%. - In September 2026, Toggle lost share of searches among renters insurance companies in the United States, from 7% to 4.6%. - In September 2026, Progressive lost share of searches among renters insurance companies in the United States, from 11.9% to 9.7%. - In September 2026, USAA lost share of searches among renters insurance companies in the United States, from 4.4% to 2.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Home insurance brands | 49.5K | 1.6% | 8 | | Nov 2025 | Home insurance brands | 40.5K | 1.3% | 7 | | Dec 2025 | Home insurance brands | 40.5K | 1.3% | 7 | | Jan 2026 | Home insurance brands | 49.5K | 1.5% | 7 | | Feb 2026 | Home insurance brands | 49.5K | 1.5% | 7 | | Mar 2026 | Home insurance brands | 49.5K | 1.4% | 7 | | Apr 2026 | Home insurance brands | 49.5K | 1.5% | 7 | | May 2026 | Home insurance brands | 40.5K | 1.3% | 7 | | Jun 2026 | Home insurance brands | 40.5K | 1.3% | 7 | | Jul 2026 | Home insurance brands | 40.5K | 1.3% | 7 | | Aug 2026 | Home insurance brands | 49.5K | 1.3% | 7 | | Sep 2026 | Home insurance brands | 49.5K | 1.5% | 7 | | Oct 2025 | Renters insurance companies | 1.6K | 0.7% | 9 | | Nov 2025 | Renters insurance companies | 1.3K | 0.69% | 9 | | Dec 2025 | Renters insurance companies | 1.3K | 0.49% | 9 | | Jan 2026 | Renters insurance companies | 1.9K | 0.56% | 9 | | Feb 2026 | Renters insurance companies | 1.9K | 0.58% | 9 | | Mar 2026 | Renters insurance companies | 1.9K | 0.49% | 9 | | Apr 2026 | Renters insurance companies | 2.4K | 0.76% | 9 | | May 2026 | Renters insurance companies | 3.6K | 0.77% | 9 | | Jun 2026 | Renters insurance companies | 2.9K | 0.64% | 9 | | Jul 2026 | Renters insurance companies | 2.9K | 0.62% | 9 | | Aug 2026 | Renters insurance companies | 3.6K | 1.1% | 9 | | Sep 2026 | Renters insurance companies | 2.4K | 0.57% | 9 | ## How are Amica’s branded searches counted? Brandwave collects information about searches that people make online using Amica’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “amica insurance” - “amica renters insurance” ## Which home insurance brands compete with Amica? - [State Farm](/demand/us/brands/state-farm) - [Liberty Mutual](/demand/us/brands/liberty-mutual) - [Travelers](/demand/us/brands/travelers): Head-to-head: /demand/us/compare/amica-vs-travelers - [Allstate](/demand/us/brands/allstate): Head-to-head: /demand/us/compare/allstate-vs-amica - [USAA](/demand/us/brands/usaa): Head-to-head: /demand/us/compare/amica-vs-usaa - [Lemonade](/demand/us/brands/lemonade): Head-to-head: /demand/us/compare/amica-vs-lemonade - [Chubb](/demand/us/brands/chubb): Head-to-head: /demand/us/compare/amica-vs-chubb ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Amica: search popularity in the United States". https://gobrandwave.com/demand/us/brands/amica This page is also available as HTML at https://gobrandwave.com/demand/us/brands/amica. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.