---
title: "American Greetings: search popularity in United States"
description: "American Greetings is greeting card maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/american-greetings"
publisher: "Brandwave"
---

# American Greetings: search popularity in United States

American Greetings is greeting card maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: American Greetings
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among greeting cards**: 78.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Greeting cards | 1 | 78.6% | 49.5K |

- [Greeting cards](/demand/us/categories/us-greeting-cards)

## How has branded search demand for American Greetings changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for American Greetings in United States fell from 60.5K to 49.5K.
- Across the 12 months ending September 2026, American Greetings’ estimated Share of Search among greeting cards in United States increased from 75.9% to 78.6%.
- Across the 12 months ending September 2026, American Greetings’ estimated Share of Search among greeting cards in United States peaked at 80.1% in March 2026 and was lowest at 75.9% in December 2025.

## How did search popularity change for United States greeting cards in September 2026?

- Estimated monthly branded searches for Hallmark in United States fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
- Estimated monthly branded searches for American Greetings in United States fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
- Estimated monthly branded searches for Papyrus in United States fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Greeting cards | 60.5K | 75.9% | 1 |
| Nov 2025 | Greeting cards | 74K | 75.9% | 1 |
| Dec 2025 | Greeting cards | 90.5K | 75.9% | 1 |
| Jan 2026 | Greeting cards | 60.5K | 76.7% | 1 |
| Feb 2026 | Greeting cards | 60.5K | 76.7% | 1 |
| Mar 2026 | Greeting cards | 60.5K | 80.1% | 1 |
| Apr 2026 | Greeting cards | 60.5K | 76.7% | 1 |
| May 2026 | Greeting cards | 74K | 79.4% | 1 |
| Jun 2026 | Greeting cards | 60.5K | 79.4% | 1 |
| Jul 2026 | Greeting cards | 49.5K | 79.5% | 1 |
| Aug 2026 | Greeting cards | 49.5K | 78.6% | 1 |
| Sep 2026 | Greeting cards | 49.5K | 78.6% | 1 |

## How is American Greetings measured?

Brandwave collects information about searches that people make online using American Greetings’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “american greetings”

## Which greeting cards compete with American Greetings?

- [Hallmark](/demand/us/brands/hallmark): Head-to-head: /demand/us/compare/american-greetings-vs-hallmark
- [Papyrus](/demand/us/brands/papyrus): Head-to-head: /demand/us/compare/american-greetings-vs-papyrus

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "American Greetings: search popularity in United States". https://gobrandwave.com/demand/us/brands/american-greetings

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/american-greetings. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.