--- title: "American Express: search popularity in United States" description: "American Express offers credit cards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/american-express" publisher: "Brandwave" --- # American Express: search popularity in United States American Express offers credit cards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: American Express - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among high yield savings brands**: 25% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | High yield savings brands | 2 | 25% | 3.4M | | Credit cards | 2 | 25.3% | 3.4M | - [High yield savings brands](/demand/us/categories/us-high-yield-savings-brands) - [Credit cards](/demand/us/categories/us-credit-cards) ## How has branded search demand for American Express changed in United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for American Express in United States held steady at 3.4M. - Across the 12 months ending September 2026, American Express’ estimated Share of Search among high yield savings brands in United States increased from 24.3% to 25%. - Across the 12 months ending September 2026, American Express’ estimated Share of Search among high yield savings brands in United States peaked at 25% in September 2026 and was lowest at 24% in March 2026. - Across the 12 months ending September 2026, American Express’ estimated Share of Search among credit cards in United States increased from 24.6% to 25.3%. ## How did search popularity change for United States high yield savings brands in September 2026? - In September 2026, Capital One gained estimated Share of Search among high yield savings brands in United States, from 67.4% to 68.3%. - In September 2026, Discover lost estimated Share of Search among high yield savings brands in United States, from 6% to 5%. - Estimated monthly branded searches for Marcus in United States fell 18.2% over 12 measured months, from 172K to 140K in September 2026. - Estimated monthly branded searches for Betterment in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## How did search popularity change for United States credit cards in September 2026? - In September 2026, Capital One gained estimated Share of Search among credit cards in United States, from 68.2% to 69%. - In September 2026, Discover lost estimated Share of Search among credit cards in United States, from 6.1% to 5%. - American Express’ estimated Share of Search among credit cards in United States has gained ground for 3 months in a row, from 24.6% to 25.3% in September 2026. - Estimated monthly branded searches for Mastercard in United States fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026. - Estimated monthly branded searches for Barclaycard in United States fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026. - Estimated monthly branded searches for Visa in United States fell 27.1% over 12 measured months, from 67.6K to 49.3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | High yield savings brands | 3.4M | 24.3% | 2 | | Nov 2025 | High yield savings brands | 3.4M | 24.4% | 2 | | Dec 2025 | High yield savings brands | 3.4M | 24.3% | 2 | | Jan 2026 | High yield savings brands | 3.4M | 24.2% | 2 | | Feb 2026 | High yield savings brands | 3.4M | 24.3% | 2 | | Mar 2026 | High yield savings brands | 3.4M | 24% | 2 | | Apr 2026 | High yield savings brands | 3.4M | 24.1% | 2 | | May 2026 | High yield savings brands | 3.4M | 24.1% | 2 | | Jun 2026 | High yield savings brands | 3.4M | 24.4% | 2 | | Jul 2026 | High yield savings brands | 3.4M | 24.4% | 2 | | Aug 2026 | High yield savings brands | 3.4M | 24.7% | 2 | | Sep 2026 | High yield savings brands | 3.4M | 25% | 2 | | Oct 2025 | Credit cards | 3.4M | 24.6% | 2 | | Nov 2025 | Credit cards | 3.4M | 24.6% | 2 | | Dec 2025 | Credit cards | 3.4M | 24.6% | 2 | | Jan 2026 | Credit cards | 3.4M | 24.6% | 2 | | Feb 2026 | Credit cards | 3.4M | 24.6% | 2 | | Mar 2026 | Credit cards | 3.4M | 24.4% | 2 | | Apr 2026 | Credit cards | 3.4M | 24.4% | 2 | | May 2026 | Credit cards | 3.4M | 24.4% | 2 | | Jun 2026 | Credit cards | 3.4M | 24.6% | 2 | | Jul 2026 | Credit cards | 3.4M | 24.6% | 2 | | Aug 2026 | Credit cards | 3.4M | 25% | 2 | | Sep 2026 | Credit cards | 3.4M | 25.3% | 2 | ## How is American Express measured? Brandwave collects information about searches that people make online using American Express’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “american express” ## Which high yield savings brands compete with American Express? - [Capital One](/demand/us/brands/capital-one): Head-to-head: /demand/us/compare/american-express-vs-capital-one - [Discover](/demand/us/brands/discover): Head-to-head: /demand/us/compare/american-express-vs-discover - [Marcus](/demand/us/brands/marcus): Head-to-head: /demand/us/compare/american-express-vs-marcus - [Betterment](/demand/us/brands/betterment): Head-to-head: /demand/us/compare/american-express-vs-betterment ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "American Express: search popularity in United States". https://gobrandwave.com/demand/us/brands/american-express This page is also available as HTML at https://gobrandwave.com/demand/us/brands/american-express. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.