--- title: "Amazon: search popularity in United States" description: "Amazon is an online marketplace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/amazon" publisher: "Brandwave" --- # Amazon: search popularity in United States Amazon is an online marketplace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Amazon - **Owned by**: Amazon - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among electronics retailers**: 88.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Electronics retailers | 1 | 88.3% | 151M | - [Electronics retailers](/demand/us/categories/us-electronics-retailers) ## Top electronics retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Amazon was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Amazon is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Best Buy | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Amazon | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Micro Center | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | B&H Photo | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Newegg | 5th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about electronics retailers - Asked ChatGPT "Which electronics retailer should I shop at in the US?": 1. Best Buy, 2. Amazon, 3. Micro Center - Asked ChatGPT "What are the best electronics retailers in the US?": 1. Best Buy, 2. Micro Center, 3. B&H Photo, 4. Newegg, 5. Amazon - Asked ChatGPT "What's the best electronics retailer in the US for a new gadget?": 1. Best Buy, 2. Amazon - Searched Google, AI Overview "computer store": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How has branded search demand for Amazon changed in United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Amazon in United States held steady at 151M. - Across the 12 months ending September 2026, Amazon’s share of searches among electronics retailers in United States peaked at 90% in April 2026 and was lowest at 83.4% in November 2025. ## How did search popularity change for United States electronics retailers in September 2026? - Estimated monthly branded searches for B&H Photo in United States rose 19.5% over 12 measured months, from 337K to 402K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Electronics retailers | 151M | 88.4% | 1 | | Nov 2025 | Electronics retailers | 151M | 83.4% | 1 | | Dec 2025 | Electronics retailers | 185M | 86.1% | 1 | | Jan 2026 | Electronics retailers | 151M | 88% | 1 | | Feb 2026 | Electronics retailers | 124M | 88% | 1 | | Mar 2026 | Electronics retailers | 151M | 88.3% | 1 | | Apr 2026 | Electronics retailers | 151M | 90% | 1 | | May 2026 | Electronics retailers | 151M | 88.1% | 1 | | Jun 2026 | Electronics retailers | 151M | 88.1% | 1 | | Jul 2026 | Electronics retailers | 151M | 88.4% | 1 | | Aug 2026 | Electronics retailers | 151M | 88.1% | 1 | | Sep 2026 | Electronics retailers | 151M | 88.3% | 1 | ## How are Amazon’s branded searches counted? Brandwave collects information about searches that people make online using Amazon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “amazon” ## Which electronics retailers compete with Amazon? - [Best Buy](/demand/us/brands/best-buy): Head-to-head: /demand/us/compare/amazon-vs-best-buy - [Micro Center](/demand/us/brands/micro-center): Head-to-head: /demand/us/compare/amazon-vs-micro-center - [Newegg](/demand/us/brands/newegg): Head-to-head: /demand/us/compare/amazon-vs-newegg - [B&H Photo](/demand/us/brands/b-h-photo): Head-to-head: /demand/us/compare/amazon-vs-b-h-photo ## Who owns Amazon? Amazon is owned by Amazon. Brandwave also tracks Amazon Pharmacy, Ring and Veeqo, owned by the same company, in United States. - [Amazon](/demand/us/companies/amazon): Owns 28 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Amazon? Amazon is owned by Amazon. Brandwave also tracks Amazon Pharmacy, Ring and Veeqo, owned by the same company, in United States. ## Cite this page Brandwave. "Amazon: search popularity in United States". https://gobrandwave.com/demand/us/brands/amazon This page is also available as HTML at https://gobrandwave.com/demand/us/brands/amazon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.