---
title: "Amazon Fresh: search popularity in United States"
description: "Amazon Fresh is a grocery delivery service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/amazon-fresh"
publisher: "Brandwave"
---

# Amazon Fresh: search popularity in United States

Amazon Fresh is a grocery delivery service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Amazon Fresh
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among grocery delivery apps**: 7.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Grocery delivery apps | 2 | 7.9% | 165K |

- [Grocery delivery apps](/demand/us/categories/us-grocery-delivery-apps)

## How has branded search demand for Amazon Fresh changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Fresh in United States fell from 823K to 165K.
- Across the 12 months ending September 2026, Amazon Fresh’s estimated Share of Search among grocery delivery apps in United States decreased from 29.8% to 7.9%.
- Across the 12 months ending September 2026, Amazon Fresh’s estimated Share of Search among grocery delivery apps in United States peaked at 34.2% in January 2026 and was lowest at 6.6% in July 2026.

## How did search popularity change for United States grocery delivery apps in September 2026?

- Estimated monthly branded searches for Amazon Fresh in United States fell 80% over 12 measured months, from 823K to 165K in September 2026.
- Estimated monthly branded searches for Walmart Grocery in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Grocery delivery apps | 823K | 29.8% | 2 |
| Nov 2025 | Grocery delivery apps | 823K | 29.8% | 2 |
| Dec 2025 | Grocery delivery apps | 823K | 25.7% | 2 |
| Jan 2026 | Grocery delivery apps | 1.2M | 34.2% | 2 |
| Feb 2026 | Grocery delivery apps | 450K | 19% | 2 |
| Mar 2026 | Grocery delivery apps | 301K | 13.4% | 2 |
| Apr 2026 | Grocery delivery apps | 201K | 9.4% | 2 |
| May 2026 | Grocery delivery apps | 165K | 7.9% | 2 |
| Jun 2026 | Grocery delivery apps | 165K | 7.9% | 2 |
| Jul 2026 | Grocery delivery apps | 135K | 6.6% | 2 |
| Aug 2026 | Grocery delivery apps | 165K | 7.9% | 2 |
| Sep 2026 | Grocery delivery apps | 165K | 7.9% | 2 |

## How is Amazon Fresh measured?

Brandwave collects information about searches that people make online using Amazon Fresh’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “amazon fresh”

## Which grocery delivery apps compete with Amazon Fresh?

- [Instacart](/demand/us/brands/instacart): Head-to-head: /demand/us/compare/amazon-fresh-vs-instacart
- [Walmart Grocery](/demand/us/brands/walmart-grocery): Head-to-head: /demand/us/compare/amazon-fresh-vs-walmart-grocery

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Amazon Fresh: search popularity in United States". https://gobrandwave.com/demand/us/brands/amazon-fresh

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/amazon-fresh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.