--- title: "All-Clad: search popularity in the United States" description: "All-Clad offers cookware for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/all-clad" publisher: "Brandwave" --- # All-Clad: search popularity in the United States All-Clad offers cookware for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: All-Clad - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among cookware brands**: 7.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cookware brands | 3 | 7.9% | 74K | - [Cookware brands](/demand/us/categories/us-cookware-brands) ## Top cookware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, All-Clad was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. All-Clad is the third most recommended of the 15. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cuisinart | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Le Creuset | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | All-Clad | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Made In | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | GreenPan | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Caraway | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Lodge | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Our Place | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Tefal | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Staub | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ZWILLING | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Calphalon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Scanpan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | de Buyer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cookware brands - Asked ChatGPT "Which cookware should I buy?": 1. Cuisinart - Asked ChatGPT "What are the best cookware brands?": 1. All-Clad, 2. Made In, 3. Le Creuset, 4. Lodge, 5. Cuisinart, 6. GreenPan, 7. Staub - Asked ChatGPT "What is the best nonstick pan?": 1. Le Creuset, 2. GreenPan - Searched Google, AI Overview "pots and pans": 1. Cuisinart, 2. Our Place - Searched Google, AI Overview "cookware set": 1. Cuisinart, 2. Caraway, 3. Tefal Not named in any answer: HexClad, ZWILLING, Calphalon, Scanpan and de Buyer. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for All-Clad changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for All-Clad in the United States fell from 90.5K to 74K. - Across the 12 months ending September 2026, All-Clad’s share of searches among cookware brands in the United States peaked at 9.1% in April 2026 and was lowest at 7.1% in December 2025. ## How did search popularity change for United States cookware brands in September 2026? - In September 2026, Made In overtook Caraway to rank 5th among cookware brands in the United States, with 6.5% of the searches. - In September 2026, Le Creuset gained share of searches among cookware brands in the United States, from 34.2% to 39.4%. - In September 2026, Lodge lost share of searches among cookware brands in the United States, from 8.4% to 6.5%. - In September 2026, HexClad lost share of searches among cookware brands in the United States, from 18.7% to 17.7%. - In September 2026, ZWILLING lost share of searches among cookware brands in the United States, from 4.6% to 3.5%. - Calphalon’s share of searches among cookware brands in the United States has lost ground for 3 months in a row, from 3% to 2.4% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cookware brands | 90.5K | 8.2% | 3 | | Nov 2025 | Cookware brands | 201K | 8.6% | 3 | | Dec 2025 | Cookware brands | 165K | 7.1% | 3 | | Jan 2026 | Cookware brands | 110K | 8.3% | 3 | | Feb 2026 | Cookware brands | 74K | 7.4% | 3 | | Mar 2026 | Cookware brands | 74K | 8.6% | 3 | | Apr 2026 | Cookware brands | 74K | 9.1% | 3 | | May 2026 | Cookware brands | 74K | 8.5% | 3 | | Jun 2026 | Cookware brands | 60.5K | 8.3% | 3 | | Jul 2026 | Cookware brands | 60.5K | 8.2% | 3 | | Aug 2026 | Cookware brands | 74K | 8.4% | 3 | | Sep 2026 | Cookware brands | 74K | 7.9% | 3 | ## How are All-Clad’s branded searches counted? Brandwave collects information about searches that people make online using All-Clad’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “all clad” ## Which cookware brands compete with All-Clad? - [Le Creuset](/demand/us/brands/le-creuset): Head-to-head: /demand/us/compare/all-clad-vs-le-creuset - [HexClad](/demand/us/brands/hexclad): Head-to-head: /demand/us/compare/all-clad-vs-hexclad - [Lodge](/demand/us/brands/lodge-cast-iron): Head-to-head: /demand/us/compare/all-clad-vs-lodge-cast-iron - [Made In](/demand/us/brands/made-in-cookware): Head-to-head: /demand/us/compare/all-clad-vs-made-in-cookware - [Caraway](/demand/us/brands/caraway-cookware): Head-to-head: /demand/us/compare/all-clad-vs-caraway-cookware - [Staub](/demand/us/brands/staub) - [ZWILLING](/demand/us/brands/zwilling) - [Calphalon](/demand/us/brands/calphalon) - [GreenPan](/demand/us/brands/greenpan) - [Our Place](/demand/us/brands/our-place) - [Tefal](/demand/us/brands/tefal) - [Cuisinart](/demand/us/brands/cuisinart) - [Scanpan](/demand/us/brands/scanpan) - [de Buyer](/demand/us/brands/de-buyer) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "All-Clad: search popularity in the United States". https://gobrandwave.com/demand/us/brands/all-clad This page is also available as HTML at https://gobrandwave.com/demand/us/brands/all-clad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.