--- title: "Aldi: search popularity in the United States" description: "Aldi is a discount supermarket chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/aldi-supermarkets" publisher: "Brandwave" --- # Aldi: search popularity in the United States Aldi is a discount supermarket chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Aldi - **Owned by**: ALDI Australia - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among grocery chains**: 15.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Grocery chains | 2 | 15.7% | 9.1M | - [Grocery chains in the US](/demand/us/categories/us-grocery-chains) ## How has branded search demand for Aldi changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Aldi in the United States fell from 11.1M to 9.1M. - Across the 12 months ending September 2026, Aldi’s share of searches among grocery chains in the United States decreased from 18% to 15.7%. - Across the 12 months ending September 2026, Aldi’s share of searches among grocery chains in the United States peaked at 19.4% in April 2026 and was lowest at 15.7% in September 2026. ## How did search popularity change for United States grocery chains in September 2026? - In September 2026, Trader Joe's gained share of searches among grocery chains in the United States, from 23.3% to 28.5%. - In September 2026, Aldi lost share of searches among grocery chains in the United States, from 19% to 15.7%. - In September 2026, Meijer lost share of searches among grocery chains in the United States, from 7% to 5.7%. - In September 2026, H-E-B rose from 11th to 10th among grocery chains in the United States. - In September 2026, Publix rose from 6th to 5th among grocery chains in the United States. - In September 2026, WinCo Foods fell from 10th to 11th among grocery chains in the United States. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Grocery chains | 11.1M | 18% | 2 | | Nov 2025 | Grocery chains | 11.1M | 16.7% | 2 | | Dec 2025 | Grocery chains | 11.1M | 15.8% | 2 | | Jan 2026 | Grocery chains | 11.1M | 18.8% | 2 | | Feb 2026 | Grocery chains | 9.1M | 17.2% | 2 | | Mar 2026 | Grocery chains | 11.1M | 18.1% | 2 | | Apr 2026 | Grocery chains | 11.1M | 19.4% | 2 | | May 2026 | Grocery chains | 11.1M | 18% | 2 | | Jun 2026 | Grocery chains | 11.1M | 18.2% | 2 | | Jul 2026 | Grocery chains | 11.1M | 18.6% | 2 | | Aug 2026 | Grocery chains | 11.1M | 19% | 2 | | Sep 2026 | Grocery chains | 9.1M | 15.7% | 2 | ## How are Aldi’s branded searches counted? Brandwave collects information about searches that people make online using Aldi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “aldi” ## Which grocery chains compete with Aldi? - [Trader Joe's](/demand/us/brands/trader-joes): Head-to-head: /demand/us/compare/aldi-supermarkets-vs-trader-joes - [Kroger](/demand/us/brands/kroger): Head-to-head: /demand/us/compare/aldi-supermarkets-vs-kroger - [Safeway](/demand/us/brands/safeway): Head-to-head: /demand/us/compare/aldi-supermarkets-vs-safeway - [Publix](/demand/us/brands/publix): Head-to-head: /demand/us/compare/aldi-supermarkets-vs-publix - [Meijer](/demand/us/brands/meijer): Head-to-head: /demand/us/compare/aldi-supermarkets-vs-meijer - [Food Lion](/demand/us/brands/food-lion) - [Wegmans](/demand/us/brands/wegmans) - [Whole Foods Market](/demand/us/brands/whole-foods-market) - [H-E-B](/demand/us/brands/h-e-b) - [WinCo Foods](/demand/us/brands/winco-foods) - [Albertsons](/demand/us/brands/albertsons) ## Who owns Aldi? Aldi is owned by ALDI Australia. Brandwave does not track any other brands owned by ALDI Australia. - [ALDI Australia](/demand/us/companies/aldi-australia): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Aldi? Aldi is owned by ALDI Australia. Brandwave does not track any other brands owned by ALDI Australia. ## Cite this page Brandwave. "Aldi: search popularity in the United States". https://gobrandwave.com/demand/us/brands/aldi-supermarkets This page is also available as HTML at https://gobrandwave.com/demand/us/brands/aldi-supermarkets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.