---
title: "Ajax: search popularity in United States"
description: "Ajax makes dishwashing liquid and cleaning products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/ajax"
publisher: "Brandwave"
---

# Ajax: search popularity in United States

Ajax makes dishwashing liquid and cleaning products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ajax
- **Owned by**: Colgate-Palmolive
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among dish soap brands**: 2.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dish soap brands | 4 | 2.1% | 3.6K |

- [Dish soap brands](/demand/us/categories/us-dish-soap-brands)

## How has branded search demand for Ajax changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Ajax in United States held steady at 3.6K.
- Across the 12 months ending September 2026, Ajax rose from 5th to 4th among dish soap brands in United States.

## How did search popularity change for United States dish soap brands in September 2026?

- In September 2026, Dawn gained estimated Share of Search among dish soap brands in United States, from 43% to 47.5%.
- In September 2026, Blueland lost estimated Share of Search among dish soap brands in United States, from 26.4% to 24.1%.
- In September 2026, Branch Basics lost estimated Share of Search among dish soap brands in United States, from 26.4% to 24.1%.
- In September 2026, Ajax rose from 5th to 4th among dish soap brands in United States.
- In September 2026, Cleancult fell from 4th to 5th among dish soap brands in United States.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dish soap brands | 3.6K | 1.9% | 5 |
| Nov 2025 | Dish soap brands | 2.9K | 1.3% | 5 |
| Dec 2025 | Dish soap brands | 2.9K | 1.6% | 5 |
| Jan 2026 | Dish soap brands | 3.6K | 1.6% | 5 |
| Feb 2026 | Dish soap brands | 2.9K | 1.7% | 5 |
| Mar 2026 | Dish soap brands | 2.9K | 1.5% | 5 |
| Apr 2026 | Dish soap brands | 3.6K | 1.9% | 5 |
| May 2026 | Dish soap brands | 3.6K | 1.9% | 5 |
| Jun 2026 | Dish soap brands | 3.6K | 2.2% | 4 |
| Jul 2026 | Dish soap brands | 3.6K | 2.2% | 5 |
| Aug 2026 | Dish soap brands | 3.6K | 1.9% | 5 |
| Sep 2026 | Dish soap brands | 3.6K | 2.1% | 4 |

## How is Ajax measured?

Brandwave collects information about searches that people make online using Ajax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ajax dish soap”

## Which dish soap brands compete with Ajax?

- [Dawn](/demand/us/brands/dawn): Head-to-head: /demand/us/compare/ajax-vs-dawn
- [Blueland](/demand/us/brands/blueland): Head-to-head: /demand/us/compare/ajax-vs-blueland
- [Branch Basics](/demand/us/brands/branch-basics): Head-to-head: /demand/us/compare/ajax-vs-branch-basics
- [Cleancult](/demand/us/brands/cleancult): Head-to-head: /demand/us/compare/ajax-vs-cleancult

## Who owns Ajax?

Ajax is owned by Colgate-Palmolive. Brandwave does not track any other brands owned by Colgate-Palmolive.

- [Colgate-Palmolive](/demand/us/companies/colgate-palmolive): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Ajax?

Ajax is owned by Colgate-Palmolive. Brandwave does not track any other brands owned by Colgate-Palmolive.

## Cite this page

Brandwave. "Ajax: search popularity in United States". https://gobrandwave.com/demand/us/brands/ajax

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/ajax. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.