--- title: "ADT: search popularity in the United States" description: "ADT provides home and business security systems with alarm monitoring. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/adt" publisher: "Brandwave" --- # ADT: search popularity in the United States ADT provides home and business security systems with alarm monitoring. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ADT - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among home security companies**: 43.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Home security companies | 1 | 43.8% | 301K | | Medical alert systems | 8 | 0.91% | 1.3K | - [Home security companies in the US](/demand/us/categories/us-home-security-companies) - [Medical alert systems in the US](/demand/us/categories/us-medical-alert-systems) ## Top home security companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ADT was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ADT is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SimpliSafe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ADT | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Vivint | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Ring | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Cove | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Brinks Home | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Frontpoint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | abode | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home security companies - Asked ChatGPT "Which home security company should I use in the US?": 1. SimpliSafe, 2. ADT, 3. Vivint, 4. Ring - Asked ChatGPT "What are the best home security systems in the US?": 1. SimpliSafe, 2. ADT, 3. Ring, 4. Vivint - Asked ChatGPT "What's the best home security system in the US without a long contract?": 1. SimpliSafe, 2. Ring - Searched Google, AI Overview "home security systems": 1. ADT, 2. SimpliSafe, 3. Vivint, 4. Cove, 5. Ring - Searched Google, AI Overview "best home security system": 1. SimpliSafe, 2. ADT, 3. Vivint, 4. Cove, 5. Ring Not named in any answer: Brinks Home, Frontpoint and abode. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for ADT changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for ADT in the United States fell from 370K to 302K. - Across the 12 months ending September 2026, ADT’s share of searches among home security companies in the United States decreased from 46.1% to 43.8%. - Across the 12 months ending September 2026, ADT’s share of searches among home security companies in the United States peaked at 46.2% in January 2026 and was lowest at 38.7% in April 2026. - Across the 12 months ending September 2026, ADT’s share of searches among medical alert systems in the United States held steady, from 1.1% to 0.91%. ## How did search popularity change for United States home security companies in September 2026? - In September 2026, Brinks Home gained share of searches among home security companies in the United States, from 4.1% to 4.9%. - In September 2026, ADT lost share of searches among home security companies in the United States, from 44.3% to 43.8%. - Estimated monthly branded searches for abode in the United States fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026. - Estimated monthly branded searches for Ring in the United States fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. - Estimated monthly branded searches for Frontpoint in the United States fell 26.4% over 12 measured months, from 7.2K to 5.3K in September 2026. - Estimated monthly branded searches for Cove in the United States fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. ## How did search popularity change for United States medical alert systems in September 2026? - In September 2026, Medical Guardian gained share of searches among medical alert systems in the United States, from 16.4% to 19.5%. - In September 2026, Life Alert lost share of searches among medical alert systems in the United States, from 66.8% to 65.2%. - In September 2026, MobileHelp lost share of searches among medical alert systems in the United States, from 4% to 2.6%. - LifeStation’s share of searches among medical alert systems in the United States has lost ground for 3 months in a row, from 2.5% to 1.7% in September 2026. - Estimated monthly branded searches for Lifeline in the United States fell 25.6% over 12 measured months, from 4.3K to 3.2K in September 2026. - Estimated monthly branded searches for Lively in the United States fell 21.1% over 12 measured months, from 2.2K to 1.7K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Home security companies | 368K | 46.1% | 1 | | Nov 2025 | Home security companies | 301K | 39% | 1 | | Dec 2025 | Home security companies | 301K | 41.5% | 1 | | Jan 2026 | Home security companies | 368K | 46.2% | 1 | | Feb 2026 | Home security companies | 301K | 43.9% | 1 | | Mar 2026 | Home security companies | 301K | 41.3% | 1 | | Apr 2026 | Home security companies | 246K | 38.7% | 1 | | May 2026 | Home security companies | 301K | 41.7% | 1 | | Jun 2026 | Home security companies | 301K | 41.3% | 1 | | Jul 2026 | Home security companies | 301K | 41.5% | 1 | | Aug 2026 | Home security companies | 368K | 44.3% | 1 | | Sep 2026 | Home security companies | 301K | 43.8% | 1 | | Oct 2025 | Medical alert systems | 1.6K | 1.1% | 8 | | Nov 2025 | Medical alert systems | 1.3K | 1.1% | 8 | | Dec 2025 | Medical alert systems | 1.6K | 1.1% | 8 | | Jan 2026 | Medical alert systems | 1.6K | 1.1% | 8 | | Feb 2026 | Medical alert systems | 1.3K | 0.94% | 8 | | Mar 2026 | Medical alert systems | 1.6K | 1.2% | 8 | | Apr 2026 | Medical alert systems | 1.3K | 1.1% | 8 | | May 2026 | Medical alert systems | 1.6K | 1.3% | 8 | | Jun 2026 | Medical alert systems | 1.3K | 1.1% | 8 | | Jul 2026 | Medical alert systems | 1.3K | 1.1% | 8 | | Aug 2026 | Medical alert systems | 1.3K | 0.93% | 8 | | Sep 2026 | Medical alert systems | 1.3K | 0.91% | 8 | ## How are ADT’s branded searches counted? Brandwave collects information about searches that people make online using ADT’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “adt” - “adt health” - “adt medical alert” ## Which home security companies compete with ADT? - [SimpliSafe](/demand/us/brands/simplisafe): Head-to-head: /demand/us/compare/adt-vs-simplisafe - [Vivint](/demand/us/brands/vivint): Head-to-head: /demand/us/compare/adt-vs-vivint - [Brinks Home](/demand/us/brands/brinks-home): Head-to-head: /demand/us/compare/adt-vs-brinks-home - [Cove](/demand/us/brands/cove-security): Head-to-head: /demand/us/compare/adt-vs-cove-security - [Ring](/demand/us/brands/ring-security): Head-to-head: /demand/us/compare/adt-vs-ring-security - [Frontpoint](/demand/us/brands/frontpoint) - [abode](/demand/us/brands/abode-security) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "ADT: search popularity in the United States". https://gobrandwave.com/demand/us/brands/adt This page is also available as HTML at https://gobrandwave.com/demand/us/brands/adt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.