--- title: "RUN Powered by ADP: search popularity in United States" description: "ADP's online payroll and HR service for small businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/adp-run" publisher: "Brandwave" --- # RUN Powered by ADP: search popularity in United States ADP's online payroll and HR service for small businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: RUN Powered by ADP - **Owned by**: ADP - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among HR and payroll software for small and midsize businesses**: 78.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | HR and payroll software for small and midsize businesses | 1 | 78.5% | 327K | | Payroll software | 1 | 85.9% | 327K | - [HR and payroll software for small and midsize businesses](/demand/us/categories/us-smb-hr-and-payroll-software) - [Payroll software](/demand/us/categories/us-payroll-software) ## How has branded search demand for RUN Powered by ADP changed in United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for RUN Powered by ADP in United States held steady at 327K. - Across the 12 months ending September 2026, RUN Powered by ADP’s estimated Share of Search among HR and payroll software for small and midsize businesses in United States increased from 75% to 78.5%. - Across the 12 months ending September 2026, RUN Powered by ADP’s estimated Share of Search among HR and payroll software for small and midsize businesses in United States peaked at 80.1% in December 2025 and was lowest at 72.8% in April 2026. - Across the 12 months ending September 2026, RUN Powered by ADP’s estimated Share of Search among payroll software in United States increased from 83.2% to 85.9%. - Across the 12 months ending September 2026, RUN Powered by ADP’s estimated Share of Search among payroll software in United States peaked at 86.1% in December 2025 and was lowest at 79.1% in March 2026. ## How did search popularity change for United States HR and payroll software for small and midsize businesses in September 2026? - In September 2026, RUN Powered by ADP gained estimated Share of Search among HR and payroll software for small and midsize businesses in United States, from 76% to 78.5%. - In September 2026, BambooHR lost estimated Share of Search among HR and payroll software for small and midsize businesses in United States, from 10.2% to 8.7%. - In September 2026, Gusto lost estimated Share of Search among HR and payroll software for small and midsize businesses in United States, from 10.8% to 9.6%. - Estimated monthly branded searches for Paychex in United States fell 60.7% over 12 measured months, from 6.3K to 2.5K in September 2026. ## How did search popularity change for United States payroll software in September 2026? - In September 2026, RUN Powered by ADP gained estimated Share of Search among payroll software in United States, from 84.6% to 85.9%. - In September 2026, Gusto lost estimated Share of Search among payroll software in United States, from 12% to 10.5%. - Estimated monthly branded searches for Paychex in United States fell 60.7% over 12 measured months, from 6.3K to 2.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | HR and payroll software for small and midsize businesses | 327K | 75% | 1 | | Nov 2025 | HR and payroll software for small and midsize businesses | 327K | 77.3% | 1 | | Dec 2025 | HR and payroll software for small and midsize businesses | 400K | 80.1% | 1 | | Jan 2026 | HR and payroll software for small and midsize businesses | 402K | 75.5% | 1 | | Feb 2026 | HR and payroll software for small and midsize businesses | 329K | 73.7% | 1 | | Mar 2026 | HR and payroll software for small and midsize businesses | 340K | 73% | 1 | | Apr 2026 | HR and payroll software for small and midsize businesses | 328K | 72.8% | 1 | | May 2026 | HR and payroll software for small and midsize businesses | 327K | 74.3% | 1 | | Jun 2026 | HR and payroll software for small and midsize businesses | 338K | 75.3% | 1 | | Jul 2026 | HR and payroll software for small and midsize businesses | 334K | 76.5% | 1 | | Aug 2026 | HR and payroll software for small and midsize businesses | 327K | 76% | 1 | | Sep 2026 | HR and payroll software for small and midsize businesses | 327K | 78.5% | 1 | | Oct 2025 | Payroll software | 327K | 83.2% | 1 | | Nov 2025 | Payroll software | 327K | 84.3% | 1 | | Dec 2025 | Payroll software | 400K | 86.1% | 1 | | Jan 2026 | Payroll software | 402K | 82.3% | 1 | | Feb 2026 | Payroll software | 329K | 80.1% | 1 | | Mar 2026 | Payroll software | 340K | 79.1% | 1 | | Apr 2026 | Payroll software | 328K | 79.4% | 1 | | May 2026 | Payroll software | 327K | 80.8% | 1 | | Jun 2026 | Payroll software | 338K | 82.1% | 1 | | Jul 2026 | Payroll software | 334K | 83.9% | 1 | | Aug 2026 | Payroll software | 327K | 84.6% | 1 | | Sep 2026 | Payroll software | 327K | 85.9% | 1 | ## How is RUN Powered by ADP measured? Brandwave collects information about searches that people make online using RUN Powered by ADP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “adp on the run” - “adp payroll run payroll” - “adp run adp” - “adp run app” - “adp run payroll” - “adp run payroll adp” - “adp run payroll app” - “adp run powered by adp” - “run adp” - “run adp employer” - “run payroll adp” - “run payroll adp run” - “run powered by adp” ## Which HR and payroll software for small and midsize businesses compete with RUN Powered by ADP? - [Gusto](/demand/us/brands/gusto): Head-to-head: /demand/us/compare/adp-run-vs-gusto - [BambooHR](/demand/us/brands/bamboohr): Head-to-head: /demand/us/compare/adp-run-vs-bamboohr - [Rippling](/demand/us/brands/rippling): Head-to-head: /demand/us/compare/adp-run-vs-rippling - [Paychex](/demand/us/brands/paychex): Head-to-head: /demand/us/compare/adp-run-vs-paychex - [Justworks](/demand/us/brands/justworks): Head-to-head: /demand/us/compare/adp-run-vs-justworks - [HiBob](/demand/us/brands/hibob) ## Who owns RUN Powered by ADP? RUN Powered by ADP is owned by ADP. Brandwave does not track any other brands owned by ADP. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns RUN Powered by ADP? RUN Powered by ADP is owned by ADP. Brandwave does not track any other brands owned by ADP. ## Cite this page Brandwave. "RUN Powered by ADP: search popularity in United States". https://gobrandwave.com/demand/us/brands/adp-run This page is also available as HTML at https://gobrandwave.com/demand/us/brands/adp-run. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.