--- title: "Winkworth vs Your Move: Which is searched more in the United Kingdom?" description: "Is Winkworth or Your Move more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Estate agents set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/winkworth-vs-your-move" publisher: "Brandwave" --- # Winkworth vs Your Move: Which is searched more in the United Kingdom? Is Winkworth or Your Move more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Estate agents set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Winkworth and Your Move - **Competitive set**: Estate agents - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Winkworth Share of Search**: 8.8% - **Your Move Share of Search**: 2.1% ## Is Winkworth or Your Move more popular in search? - In September 2026, Winkworth had more branded searches than Your Move among estate agents in the United Kingdom. Winkworth had about 22,200 branded searches, while Your Move had 5,400. Winkworth made up 8.8% of all estate agent searches we track, and Your Move accounted for 2.1%. - Winkworth was ahead of Your Move in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Winkworth’s share of searches among estate agents in the United Kingdom moved from 8.4% to 8.8%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, Your Move’s share of searches among estate agents in the United Kingdom moved from 1.1% to 2.1%, and its estimated monthly branded searches moved from 2.9K to 5.4K. ## Top estate agents in ChatGPT and Google AI Overviews In three ChatGPT questions, Winkworth was mentioned in one out of three: in one of the three ChatGPT answers. Your Move did not appear in any of the three answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Savills | 1 of 3 | 1 of 3 | | Foxtons | 0 of 3 | 0 of 3 | | Connells | 2 of 3 | 2 of 3 | | Knight Frank | 1 of 3 | 1 of 3 | | Winkworth | 1 of 3 | 1 of 3 | | Chestertons | 0 of 3 | 0 of 3 | | Hamptons | 1 of 3 | 1 of 3 | | Your Move | 0 of 3 | 0 of 3 | ## Every AI answer about estate agents - Asked ChatGPT "Which estate agent should I use to sell my house in the UK?": 1. Hamptons - Asked ChatGPT "What are the best estate agents in the UK?": 1. Savills, 2. Knight Frank, 3. Winkworth, 4. Connells - Asked ChatGPT "What's the best estate agent chain in the UK for lettings?": 1. Connells Not named in any answer: Foxtons, Chestertons and Your Move. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom estate agents in September 2026? - Estimated monthly branded searches for Your Move in the United Kingdom rose 86.2% over 12 measured months, from 2.9K to 5.4K in September 2026. ## Month by month | Month | Winkworth estimated searches | Winkworth Share of Search | Winkworth rank | Your Move estimated searches | Your Move Share of Search | Your Move rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 8.4% | 5 | 2.9K | 1.1% | 8 | | Nov 2025 | 18.1K | 8.3% | 6 | 2.4K | 1.1% | 8 | | Dec 2025 | 14.8K | 8.3% | 6 | 1.6K | 0.9% | 8 | | Jan 2026 | 22.2K | 8.5% | 5 | 2.9K | 1.1% | 8 | | Feb 2026 | 22.2K | 9.1% | 5 | 2.9K | 1.2% | 8 | | Mar 2026 | 22.2K | 8.1% | 5 | 3.6K | 1.3% | 8 | | Apr 2026 | 22.2K | 8.4% | 5 | 2.9K | 1.1% | 8 | | May 2026 | 22.2K | 8.6% | 5 | 2.9K | 1.1% | 8 | | Jun 2026 | 22.2K | 8.6% | 5 | 2.9K | 1.1% | 8 | | Jul 2026 | 22.2K | 8.9% | 5 | 3.6K | 1.4% | 8 | | Aug 2026 | 22.2K | 8.8% | 5 | 5.4K | 2.1% | 8 | | Sep 2026 | 22.2K | 8.8% | 5 | 5.4K | 2.1% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Winkworth’s and Your Move’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Winkworth**: Measured on the search term “winkworth”. - **Your Move**: Measured on the search term “your move estate agents”. - [Winkworth profile](/demand/uk/brands/winkworth) - [Your Move profile](/demand/uk/brands/your-move) - [All estate agents in the United Kingdom](/demand/uk/categories/uk-estate-agents): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Winkworth or Your Move more popular in search? In September 2026, Winkworth had more branded searches than Your Move among estate agents in the United Kingdom. Winkworth had about 22,200 branded searches, while Your Move had 5,400. Winkworth made up 8.8% of all estate agent searches we track, and Your Move accounted for 2.1%. ## Cite this page Brandwave. "Winkworth vs Your Move: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/winkworth-vs-your-move This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/winkworth-vs-your-move. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.