--- title: "Whirlpool vs Zanussi: Which is searched more in the United Kingdom?" description: "Is Whirlpool or Zanussi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/whirlpool-vs-zanussi" publisher: "Brandwave" --- # Whirlpool vs Zanussi: Which is searched more in the United Kingdom? Is Whirlpool or Zanussi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Whirlpool and Zanussi - **Competitive set**: Washing machine brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Whirlpool Share of Search**: 0.89% - **Zanussi Share of Search**: 3.7% ## Is Whirlpool or Zanussi more popular in search? - In September 2026, Zanussi had more branded searches than Whirlpool among washing machine brands in the United Kingdom. Zanussi had about 9,900 branded searches, while Whirlpool had 2,400. Zanussi made up 3.7% of all washing machine brand searches we track, and Whirlpool accounted for 0.89%. - Zanussi was ahead of Whirlpool in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Whirlpool’s share of searches among washing machine brands in the United Kingdom moved from 0.96% to 0.89%, and its estimated monthly branded searches moved from 2.9K to 2.4K. - Across the 12 months ending September 2026, Zanussi’s share of searches among washing machine brands in the United Kingdom moved from 4% to 3.7%, and its estimated monthly branded searches moved from 12.1K to 9.9K. ## Top washing machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Whirlpool nor Zanussi showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Beko | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | LG | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bosch | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Hoover | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Miele | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Samsung | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | AEG | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Hotpoint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Indesit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Haier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zanussi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Candy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Whirlpool | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about washing machine brands - Asked ChatGPT "Which washing machine should I buy in the UK?": 1. Bosch, 2. Beko, 3. Samsung, 4. LG - Asked ChatGPT "What are the most reliable washing machine brands?": 1. Miele, 2. LG, 3. Bosch, 4. AEG, 5. Beko - Asked ChatGPT "What is the best washing machine for a family?": 1. LG, 2. Bosch - Searched Google, AI Overview "washing machine": 1. Beko, 2. Hoover - Searched Google, AI Overview "washing machines": 1. Beko, 2. Hoover, 3. LG, 4. Samsung Not named in any answer: Hotpoint, Indesit, Hisense, Haier, Zanussi, Candy and Whirlpool. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom washing machine brands in September 2026? - In September 2026, Zanussi overtook Candy to rank 11th among washing machine brands in the United Kingdom, with 3.7% of the searches. - Estimated monthly branded searches for Whirlpool in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026. ## Month by month | Month | Whirlpool estimated searches | Whirlpool Share of Search | Whirlpool rank | Zanussi estimated searches | Zanussi Share of Search | Zanussi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 0.96% | 14 | 12.1K | 4% | 10 | | Nov 2025 | 2.9K | 0.95% | 14 | 12.1K | 4% | 10 | | Dec 2025 | 2.4K | 0.9% | 14 | 9.9K | 3.7% | 11 | | Jan 2026 | 2.9K | 0.95% | 14 | 12.1K | 4% | 10 | | Feb 2026 | 2.4K | 0.89% | 14 | 9.9K | 3.7% | 11 | | Mar 2026 | 2.4K | 0.81% | 14 | 9.9K | 3.3% | 11 | | Apr 2026 | 2.4K | 0.91% | 14 | 9.9K | 3.8% | 11 | | May 2026 | 2.4K | 0.94% | 14 | 9.9K | 3.9% | 11 | | Jun 2026 | 1.9K | 0.77% | 14 | 8.1K | 3.3% | 11 | | Jul 2026 | 1.9K | 0.82% | 14 | 8.1K | 3.5% | 11 | | Aug 2026 | 1.9K | 0.73% | 14 | 8.1K | 3.1% | 12 | | Sep 2026 | 2.4K | 0.89% | 14 | 9.9K | 3.7% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Whirlpool’s and Zanussi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Whirlpool**: Measured on the search term “whirlpool washing machine”. - **Zanussi**: Measured on the search term “zanussi washing machine”. - [Whirlpool profile](/demand/uk/brands/whirlpool) - [Zanussi profile](/demand/uk/brands/zanussi) - [All washing machine brands in the United Kingdom](/demand/uk/categories/uk-washing-machine-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Whirlpool or Zanussi more popular in search? In September 2026, Zanussi had more branded searches than Whirlpool among washing machine brands in the United Kingdom. Zanussi had about 9,900 branded searches, while Whirlpool had 2,400. Zanussi made up 3.7% of all washing machine brand searches we track, and Whirlpool accounted for 0.89%. ## Cite this page Brandwave. "Whirlpool vs Zanussi: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/whirlpool-vs-zanussi This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/whirlpool-vs-zanussi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.