--- title: "Weird Fish vs White Stuff: Which is searched more in the United Kingdom?" description: "Is Weird Fish or White Stuff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Casual clothing brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/weird-fish-vs-white-stuff" publisher: "Brandwave" --- # Weird Fish vs White Stuff: Which is searched more in the United Kingdom? Is Weird Fish or White Stuff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Casual clothing brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Weird Fish and White Stuff - **Competitive set**: Casual clothing brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Weird Fish Share of Search**: 4.5% - **White Stuff Share of Search**: 15.1% ## Is Weird Fish or White Stuff more popular in search? - In September 2026, White Stuff had more branded searches than Weird Fish among casual clothing brands in the United Kingdom. White Stuff had about 246,000 branded searches, while Weird Fish had 74,000. White Stuff made up 15.1% of all casual clothing brand searches we track, and Weird Fish accounted for 4.5%. - White Stuff was ahead of Weird Fish in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Weird Fish’s share of searches among casual clothing brands in the United Kingdom moved from 5.7% to 4.5%, and its estimated monthly branded searches moved from 110K to 74K. - Across the 12 months ending September 2026, White Stuff’s share of searches among casual clothing brands in the United Kingdom moved from 12.8% to 15.1%, and its estimated monthly branded searches held steady at 246K. ## Top casual clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, White Stuff was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Weird Fish did not appear in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | FatFace | 0 of 3 | 0 of 1 | 0 of 4 | | Boden | 1 of 3 | 0 of 1 | 1 of 4 | | Superdry | 0 of 3 | 0 of 1 | 0 of 4 | | White Stuff | 1 of 3 | 0 of 1 | 1 of 4 | | Crew Clothing | 0 of 3 | 0 of 1 | 0 of 4 | | Seasalt Cornwall | 1 of 3 | 0 of 1 | 1 of 4 | | Weird Fish | 0 of 3 | 0 of 1 | 0 of 4 | | Joules | 0 of 3 | 0 of 1 | 0 of 4 | | Saltrock | 0 of 3 | 0 of 1 | 0 of 4 | | Jack Wills | 0 of 3 | 0 of 1 | 0 of 4 | | Sunspel | 2 of 3 | 1 of 1 | 3 of 4 | | Hush | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about casual clothing brands - Asked ChatGPT "What are some good British casual clothing brands?": 1. Sunspel - Asked ChatGPT "Which UK brands sell nice clothes for weekends away?": 1. Boden, 2. Seasalt Cornwall, 3. Hush, 4. White Stuff - Asked ChatGPT "Where can I buy a good quality hoodie in the UK?": 1. Sunspel - Searched Google, AI Overview "clothing brands uk": 1. Sunspel Not named in any answer: FatFace, Superdry, Crew Clothing, Weird Fish, Joules, Saltrock and Jack Wills. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom casual clothing brands in September 2026? - In September 2026, Boden overtook Superdry and White Stuff to rank 2nd among casual clothing brands in the United Kingdom, with 15.1% of the searches. - In September 2026, White Stuff gained share of searches among casual clothing brands in the United Kingdom, from 14.5% to 15.1%. - In September 2026, Weird Fish lost share of searches among casual clothing brands in the United Kingdom, from 5.3% to 4.5%. ## Month by month | Month | Weird Fish estimated searches | Weird Fish Share of Search | Weird Fish rank | White Stuff estimated searches | White Stuff Share of Search | White Stuff rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 5.7% | 7 | 246K | 12.8% | 4 | | Nov 2025 | 165K | 6.5% | 7 | 368K | 14.5% | 3 | | Dec 2025 | 135K | 5.4% | 7 | 301K | 12% | 4 | | Jan 2026 | 90.5K | 5% | 7 | 246K | 13.5% | 4 | | Feb 2026 | 60.5K | 4.5% | 7 | 201K | 15% | 4 | | Mar 2026 | 74K | 4.7% | 7 | 246K | 15.7% | 4 | | Apr 2026 | 74K | 4.4% | 7 | 246K | 14.6% | 3 | | May 2026 | 90.5K | 5% | 7 | 246K | 13.7% | 4 | | Jun 2026 | 90.5K | 5.6% | 7 | 246K | 15.3% | 3 | | Jul 2026 | 74K | 4.6% | 7 | 246K | 15.4% | 3 | | Aug 2026 | 90.5K | 5.3% | 7 | 246K | 14.5% | 3 | | Sep 2026 | 74K | 4.5% | 7 | 246K | 15.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Weird Fish’s and White Stuff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Weird Fish**: Measured on the search term “weird fish”. - **White Stuff**: Measured on the search term “white stuff”. - [Weird Fish profile](/demand/uk/brands/weird-fish) - [White Stuff profile](/demand/uk/brands/white-stuff) - [All casual clothing brands in the United Kingdom](/demand/uk/categories/uk-casual-clothing-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Weird Fish or White Stuff more popular in search? In September 2026, White Stuff had more branded searches than Weird Fish among casual clothing brands in the United Kingdom. White Stuff had about 246,000 branded searches, while Weird Fish had 74,000. White Stuff made up 15.1% of all casual clothing brand searches we track, and Weird Fish accounted for 4.5%. ## Cite this page Brandwave. "Weird Fish vs White Stuff: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/weird-fish-vs-white-stuff This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/weird-fish-vs-white-stuff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.