--- title: "Virgin Wines vs Waitrose Cellar: Which is searched more in the United Kingdom?" description: "Is Virgin Wines or Waitrose Cellar more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online wine retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/virgin-wines-vs-waitrose-cellar" publisher: "Brandwave" --- # Virgin Wines vs Waitrose Cellar: Which is searched more in the United Kingdom? Is Virgin Wines or Waitrose Cellar more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online wine retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Virgin Wines and Waitrose Cellar - **Competitive set**: Online wine retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Virgin Wines Share of Search**: 9.5% - **Waitrose Cellar Share of Search**: 3.5% ## Is Virgin Wines or Waitrose Cellar more popular in search? - In September 2026, Virgin Wines had more branded searches than Waitrose Cellar among online wine retailers in the United Kingdom. Virgin Wines had about 27,100 branded searches, while Waitrose Cellar had 9,900. Virgin Wines made up 9.5% of all online wine retailer searches we track, and Waitrose Cellar accounted for 3.5%. - Virgin Wines was ahead of Waitrose Cellar in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Virgin Wines’ share of searches among online wine retailers in the United Kingdom moved from 8.4% to 9.5%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, Waitrose Cellar’s share of searches among online wine retailers in the United Kingdom moved from 3.7% to 3.5%, and its estimated monthly branded searches moved from 14.8K to 9.9K. ## Top online wine retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Waitrose Cellar was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Virgin Wines was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Waitrose Cellar was listed before Virgin Wines in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Wine Society | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Majestic Wine | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Laithwaites | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Naked Wines | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Virgin Wines | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Waitrose Cellar | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Berry Bros. & Rudd | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about online wine retailers - Asked ChatGPT "Where should I buy wine online in the UK?": 1. The Wine Society, 2. Waitrose Cellar, 3. Majestic Wine, 4. Berry Bros. & Rudd, 5. Laithwaites - Asked ChatGPT "What are the best online wine retailers in the UK?": 1. The Wine Society, 2. Majestic Wine, 3. Laithwaites, 4. Berry Bros. & Rudd, 5. Naked Wines, 6. Waitrose Cellar - Asked ChatGPT "Which UK wine delivery service has the best value cases?": 1. Virgin Wines, 2. The Wine Society, 3. Majestic Wine, 4. Laithwaites - Searched Google, AI Overview "wine delivery": named none of the brands we track - Searched Google, AI Overview "buy wine online": 1. Majestic Wine, 2. Naked Wines, 3. The Wine Society, 4. Laithwaites Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom online wine retailers in September 2026? - In September 2026, Virgin Wines overtook Berry Bros. & Rudd to rank 5th among online wine retailers in the United Kingdom, with 9.5% of the searches. - In September 2026, Waitrose Cellar lost share of searches among online wine retailers in the United Kingdom, from 4.9% to 3.5%. ## Month by month | Month | Virgin Wines estimated searches | Virgin Wines Share of Search | Virgin Wines rank | Waitrose Cellar estimated searches | Waitrose Cellar Share of Search | Waitrose Cellar rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 8.4% | 5 | 14.8K | 3.7% | 7 | | Nov 2025 | 49.5K | 8.3% | 5 | 22.2K | 3.7% | 7 | | Dec 2025 | 60.5K | 7.7% | 5 | 22.2K | 2.8% | 7 | | Jan 2026 | 27.1K | 9.3% | 5 | 9.9K | 3.4% | 7 | | Feb 2026 | 22.2K | 8.7% | 5 | 9.9K | 3.9% | 7 | | Mar 2026 | 27.1K | 8.6% | 5 | 14.8K | 4.7% | 7 | | Apr 2026 | 27.1K | 9.6% | 4 | 12.1K | 4.3% | 7 | | May 2026 | 22.2K | 6.8% | 6 | 14.8K | 4.5% | 7 | | Jun 2026 | 22.2K | 7.3% | 6 | 12.1K | 4% | 7 | | Jul 2026 | 22.2K | 8.2% | 5 | 9.9K | 3.7% | 7 | | Aug 2026 | 22.2K | 7.3% | 6 | 14.8K | 4.9% | 7 | | Sep 2026 | 27.1K | 9.5% | 5 | 9.9K | 3.5% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Virgin Wines’ and Waitrose Cellar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Virgin Wines**: Measured on the search term “virgin wines”. - **Waitrose Cellar**: Measured on the search term “waitrose cellar”. - [Virgin Wines profile](/demand/uk/brands/virgin-wines) - [Waitrose Cellar profile](/demand/uk/brands/waitrose-cellar) - [All online wine retailers in the United Kingdom](/demand/uk/categories/uk-online-wine-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Virgin Wines or Waitrose Cellar more popular in search? In September 2026, Virgin Wines had more branded searches than Waitrose Cellar among online wine retailers in the United Kingdom. Virgin Wines had about 27,100 branded searches, while Waitrose Cellar had 9,900. Virgin Wines made up 9.5% of all online wine retailer searches we track, and Waitrose Cellar accounted for 3.5%. ## Cite this page Brandwave. "Virgin Wines vs Waitrose Cellar: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/virgin-wines-vs-waitrose-cellar This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/virgin-wines-vs-waitrose-cellar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.