--- title: "Tyrrells vs Walkers: Which is searched more in the United Kingdom?" description: "Is Tyrrells or Walkers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crisp brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/tyrrells-vs-walkers-crisps" publisher: "Brandwave" --- # Tyrrells vs Walkers: Which is searched more in the United Kingdom? Is Tyrrells or Walkers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crisp brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tyrrells and Walkers - **Competitive set**: Crisp brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Tyrrells Share of Search**: 5.9% - **Walkers Share of Search**: 14.6% ## Is Tyrrells or Walkers more popular in search? - In September 2026, Walkers had more branded searches than Tyrrells among crisp brands in the United Kingdom. Walkers had about 22,200 branded searches, while Tyrrells had 9,000. Walkers made up 14.6% of all crisp brand searches we track, and Tyrrells accounted for 5.9%. - Walkers was ahead of Tyrrells in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tyrrells’ share of searches among crisp brands in the United Kingdom moved from 5.2% to 5.9%, and its estimated monthly branded searches moved from 8.5K to 9K. - Across the 12 months ending September 2026, Walkers’ share of searches among crisp brands in the United Kingdom moved from 16.7% to 14.6%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top crisp brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Tyrrells and Walkers showed up in all four answers. Walkers was listed before Tyrrells in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Walkers | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | McCoy's | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Tyrrells | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Monster Munch | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Kettle | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Pringles | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Golden Wonder | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Doritos | 8th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about crisp brands - Asked ChatGPT "What's the best crisp brand in the UK?": 1. Tyrrells, 2. Kettle, 3. Walkers - Asked ChatGPT "What are the most popular crisp brands in the UK?": 1. Walkers, 2. Pringles, 3. McCoy's, 4. Monster Munch, 5. Doritos, 6. Kettle, 7. Tyrrells, 8. Golden Wonder - Asked ChatGPT "Which crisp brand in the UK makes the best salt and vinegar crisps?": 1. McCoy's, 2. Walkers, 3. Golden Wonder, 4. Tyrrells - Searched Google, AI Overview "best crisps": 1. Walkers, 2. McCoy's, 3. Monster Munch, 4. Tyrrells Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom crisp brands in September 2026? - In September 2026, Walkers lost share of searches among crisp brands in the United Kingdom, from 16.6% to 14.6%. - In September 2026, Tyrrells lost share of searches among crisp brands in the United Kingdom, from 6.7% to 5.9%. ## Month by month | Month | Tyrrells estimated searches | Tyrrells Share of Search | Tyrrells rank | Walkers estimated searches | Walkers Share of Search | Walkers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.5K | 5.2% | 6 | 27.1K | 16.7% | 4 | | Nov 2025 | 7K | 5% | 6 | 22.2K | 16% | 3 | | Dec 2025 | 8.2K | 5.7% | 6 | 18.1K | 12.5% | 4 | | Jan 2026 | 8.5K | 4.8% | 6 | 60.5K | 33.9% | 1 | | Feb 2026 | 12.5K | 6.4% | 6 | 74K | 38% | 1 | | Mar 2026 | 12.5K | 7.9% | 6 | 27.1K | 17% | 3 | | Apr 2026 | 8.5K | 5.8% | 6 | 22.2K | 15.2% | 3 | | May 2026 | 8.5K | 5.6% | 6 | 22.2K | 14.6% | 4 | | Jun 2026 | 10.5K | 7.2% | 6 | 27.1K | 18.6% | 3 | | Jul 2026 | 8.5K | 6.2% | 6 | 22.2K | 16.3% | 3 | | Aug 2026 | 9K | 6.7% | 6 | 22.2K | 16.6% | 3 | | Sep 2026 | 9K | 5.9% | 6 | 22.2K | 14.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Tyrrells’ and Walkers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tyrrells**: Measured on the search terms “tyrrells” and “tyrrells crisps”, summed into one figure. - **Walkers**: Measured on the search term “walkers crisps”. - [Tyrrells profile](/demand/uk/brands/tyrrells) - [Walkers profile](/demand/uk/brands/walkers-crisps) - [All crisp brands in the United Kingdom](/demand/uk/categories/uk-crisp-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tyrrells or Walkers more popular in search? In September 2026, Walkers had more branded searches than Tyrrells among crisp brands in the United Kingdom. Walkers had about 22,200 branded searches, while Tyrrells had 9,000. Walkers made up 14.6% of all crisp brand searches we track, and Tyrrells accounted for 5.9%. ## Cite this page Brandwave. "Tyrrells vs Walkers: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/tyrrells-vs-walkers-crisps This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/tyrrells-vs-walkers-crisps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.