--- title: "Twinings vs Yorkshire Tea: Which is searched more in the United Kingdom?" description: "Is Twinings or Yorkshire Tea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/twinings-vs-yorkshire-tea" publisher: "Brandwave" --- # Twinings vs Yorkshire Tea: Which is searched more in the United Kingdom? Is Twinings or Yorkshire Tea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Twinings and Yorkshire Tea - **Competitive set**: Tea brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Twinings Share of Search**: 34.4% - **Yorkshire Tea Share of Search**: 34.4% ## Is Twinings or Yorkshire Tea more popular in search? - In September 2026, Twinings and Yorkshire Tea were level in searches among tea brands in the United Kingdom, with an estimated 27.1K branded searches each, at 34.4% of the total each. - The lead changed hands once in the 12 months ending September 2026: Twinings took it in July 2026. - Across the 12 months ending September 2026, Twinings’ share of searches among tea brands in the United Kingdom moved from 23.5% to 34.4%, and its estimated monthly branded searches moved from 18.1K to 27.1K. - Across the 12 months ending September 2026, Yorkshire Tea’s share of searches among tea brands in the United Kingdom moved from 35.2% to 34.4%, and its estimated monthly branded searches held steady at 27.1K. ## Top tea brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Yorkshire Tea was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Twinings was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yorkshire Tea was listed before Twinings in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yorkshire Tea | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | PG Tips | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Twinings | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Tetley | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Pukka | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Clipper | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about tea brands - Asked ChatGPT "What's the best tea brand in the UK?": 1. Yorkshire Tea, 2. Twinings, 3. PG Tips, 4. Pukka - Asked ChatGPT "What are the most popular tea brands in the UK?": 1. Yorkshire Tea, 2. PG Tips, 3. Tetley, 4. Twinings, 5. Pukka, 6. Clipper - Asked ChatGPT "Which tea bags make the best cup of builder's tea?": 1. Yorkshire Tea, 2. PG Tips, 3. Tetley - Searched Google, AI Overview "tea bags": 1. PG Tips - Searched Google, AI Overview "best tea bags": 1. Yorkshire Tea, 2. PG Tips, 3. Tetley, 4. Pukka Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom tea brands in September 2026? - In September 2026, Yorkshire Tea gained share of searches among tea brands in the United Kingdom, from 32.1% to 34.4%. - In September 2026, Twinings lost share of searches among tea brands in the United Kingdom, from 39.2% to 34.4%. ## Month by month | Month | Twinings estimated searches | Twinings Share of Search | Twinings rank | Yorkshire Tea estimated searches | Yorkshire Tea Share of Search | Yorkshire Tea rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 23.5% | 2 | 27.1K | 35.2% | 1 | | Nov 2025 | 18.1K | 23.1% | 2 | 27.1K | 34.6% | 1 | | Dec 2025 | 18.1K | 23.4% | 2 | 27.1K | 35% | 1 | | Jan 2026 | 22.2K | 26.5% | 2 | 27.1K | 32.4% | 1 | | Feb 2026 | 14.8K | 23.1% | 2 | 22.2K | 34.7% | 1 | | Mar 2026 | 18.1K | 24.3% | 2 | 27.1K | 36.4% | 1 | | Apr 2026 | 14.8K | 22.3% | 2 | 27.1K | 40.8% | 1 | | May 2026 | 22.2K | 32.8% | 1 | 22.2K | 32.8% | 2 | | Jun 2026 | 22.2K | 33.6% | 1 | 22.2K | 33.6% | 2 | | Jul 2026 | 27.1K | 42.7% | 1 | 18.1K | 28.5% | 2 | | Aug 2026 | 27.1K | 39.2% | 1 | 22.2K | 32.1% | 2 | | Sep 2026 | 27.1K | 34.4% | 1 | 27.1K | 34.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Twinings’ and Yorkshire Tea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Twinings**: Measured on the search term “twinings”. - **Yorkshire Tea**: Measured on the search term “yorkshire tea”. - [Twinings profile](/demand/uk/brands/twinings) - [Yorkshire Tea profile](/demand/uk/brands/yorkshire-tea) - [All tea brands in the United Kingdom](/demand/uk/categories/uk-tea-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Twinings or Yorkshire Tea more popular in search? In September 2026, Twinings and Yorkshire Tea were level in searches among tea brands in the United Kingdom, with an estimated 27.1K branded searches each, at 34.4% of the total each. ## Cite this page Brandwave. "Twinings vs Yorkshire Tea: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/twinings-vs-yorkshire-tea This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/twinings-vs-yorkshire-tea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.