--- title: "Traeger vs Weber: Which is searched more in the United Kingdom?" description: "Is Traeger or Weber more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/traeger-vs-weber" publisher: "Brandwave" --- # Traeger vs Weber: Which is searched more in the United Kingdom? Is Traeger or Weber more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Traeger and Weber - **Competitive set**: BBQ brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Traeger Share of Search**: 3.9% - **Weber Share of Search**: 24.1% ## Is Traeger or Weber more popular in search? - In September 2026, Weber had more branded searches than Traeger among BBQ brands in the United Kingdom. Weber had about 9,900 branded searches, while Traeger had 1,600. Weber made up 24.1% of all BBQ brand searches we track, and Traeger accounted for 3.9%. - Weber was ahead of Traeger in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Traeger’s share of searches among BBQ brands in the United Kingdom moved from 5.8% to 3.9%, and its estimated monthly branded searches moved from 1.9K to 1.6K. - Across the 12 months ending September 2026, Weber’s share of searches among BBQ brands in the United Kingdom moved from 20.2% to 24.1%, and its estimated monthly branded searches moved from 6.6K to 9.9K. ## Top BBQ brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Weber appeared in all five answers. Traeger was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Weber was listed before Traeger in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Napoleon | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Kamado Joe | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Big Green Egg | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Char-Broil | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Traeger | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Ninja | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Outback | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Masterbuilt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Campingaz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Everdure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Landmann | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ brands - Asked ChatGPT "Which BBQ should I buy in the UK?": 1. Weber, 2. Char-Broil - Asked ChatGPT "What are the best BBQ brands?": 1. Weber, 2. Big Green Egg, 3. Napoleon, 4. Kamado Joe, 5. Char-Broil, 6. Traeger - Asked ChatGPT "What is the best gas BBQ?": 1. Weber, 2. Napoleon - Searched Google, AI Overview "bbq": 1. Kamado Joe, 2. Weber, 3. Napoleon, 4. Traeger, 5. Big Green Egg - Searched Google, AI Overview "gas bbq": 1. Weber, 2. Napoleon, 3. Ninja Not named in any answer: Outback, Masterbuilt, Campingaz, Everdure and Landmann. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom BBQ brands in September 2026? - In September 2026, Big Green Egg overtook Weber to become the leader among BBQ brands in the United Kingdom, with 24.1% of the searches. - In September 2026, Traeger gained share of searches among BBQ brands in the United Kingdom, from 2.6% to 3.9%. - In September 2026, Weber lost share of searches among BBQ brands in the United Kingdom, from 29.5% to 24.1%. ## Month by month | Month | Traeger estimated searches | Traeger Share of Search | Traeger rank | Weber estimated searches | Weber Share of Search | Weber rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 5.8% | 5 | 6.6K | 20.2% | 3 | | Nov 2025 | 1.9K | 5.5% | 5 | 6.6K | 19.2% | 3 | | Dec 2025 | 2.4K | 6.4% | 5 | 6.6K | 17.6% | 4 | | Jan 2026 | 1.9K | 4.8% | 6 | 8.1K | 20.6% | 3 | | Feb 2026 | 1.9K | 4.8% | 6 | 9.9K | 25% | 2 | | Mar 2026 | 2.9K | 3.3% | 7 | 27.1K | 30.4% | 1 | | Apr 2026 | 4.4K | 2.4% | 7 | 60.5K | 33.5% | 1 | | May 2026 | 4.4K | 1.9% | 7 | 90.5K | 39.5% | 1 | | Jun 2026 | 2.9K | 2.1% | 7 | 49.5K | 35.6% | 1 | | Jul 2026 | 2.4K | 1.9% | 7 | 40.5K | 32.2% | 1 | | Aug 2026 | 2.4K | 2.6% | 7 | 27.1K | 29.5% | 1 | | Sep 2026 | 1.6K | 3.9% | 7 | 9.9K | 24.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Traeger’s and Weber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Traeger**: Measured on the search term “traeger”. - **Weber**: Measured on the search term “weber bbq”. - [Traeger profile](/demand/uk/brands/traeger) - [Weber profile](/demand/uk/brands/weber) - [All BBQ brands in the United Kingdom](/demand/uk/categories/uk-bbq-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Traeger or Weber more popular in search? In September 2026, Weber had more branded searches than Traeger among BBQ brands in the United Kingdom. Weber had about 9,900 branded searches, while Traeger had 1,600. Weber made up 24.1% of all BBQ brand searches we track, and Traeger accounted for 3.9%. ## Cite this page Brandwave. "Traeger vs Weber: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/traeger-vs-weber This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/traeger-vs-weber. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.