--- title: "Trade Radiators vs Victorian Plumbing: Which is more popular in the United Kingdom?" description: "Is Trade Radiators or Victorian Plumbing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Radiator retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/trade-radiators-vs-victorian-plumbing" publisher: "Brandwave" --- # Trade Radiators vs Victorian Plumbing: Which is more popular in the United Kingdom? Is Trade Radiators or Victorian Plumbing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Radiator retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Trade Radiators and Victorian Plumbing - **Competitive set**: Radiator retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Trade Radiators Share of Search**: 15.9% - **Victorian Plumbing Share of Search**: 4.7% ## Is Trade Radiators or Victorian Plumbing more popular in search? - In September 2026, Trade Radiators had more branded searches than Victorian Plumbing among radiator retailers in the United Kingdom. Trade Radiators had about 4,400 branded searches, while Victorian Plumbing had 1,300. Trade Radiators made up 15.9% of all radiator retailer searches we track, and Victorian Plumbing accounted for 4.7%. - Trade Radiators was ahead of Victorian Plumbing in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Trade Radiators’ share of searches among radiator retailers in the United Kingdom moved from 15.8% to 15.9%, and its estimated monthly branded searches moved from 5.4K to 4.4K. - Across the 12 months ending September 2026, Victorian Plumbing’s share of searches among radiator retailers in the United Kingdom held steady at 4.7%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top radiator retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Victorian Plumbing was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Trade Radiators did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BestHeating | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Victorian Plumbing | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | The Radiator Centre | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Plumbworld | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Radiator Outlet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stelrad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trade Radiators | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about radiator retailers - Asked ChatGPT "Where's the best place to buy radiators online in the UK?": 1. BestHeating - Asked ChatGPT "Which UK shops sell good designer radiators?": 1. The Radiator Centre - Asked ChatGPT "What's the best place to buy a heated towel rail in the UK?": 1. Victorian Plumbing, 2. BestHeating, 3. Plumbworld - Searched Google, AI Overview "radiators": 1. BestHeating - Searched Google, AI Overview "designer radiators": 1. BestHeating, 2. The Radiator Centre Not named in any answer: Radiator Outlet, Stelrad and Trade Radiators. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom radiator retailers in September 2026? - In September 2026, Victorian Plumbing rose from 6th to 5th among radiator retailers in the United Kingdom. - Estimated monthly branded searches for Trade Radiators in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## How has branded search for Trade Radiators and Victorian Plumbing changed in the United Kingdom over the last 12 months? | Month | Trade Radiators estimated searches | Trade Radiators Share of Search | Trade Radiators rank | Victorian Plumbing estimated searches | Victorian Plumbing Share of Search | Victorian Plumbing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 15.8% | 3 | 1.6K | 4.7% | 5 | | Nov 2025 | 4.4K | 12.9% | 4 | 1.6K | 4.7% | 5 | | Dec 2025 | 3.6K | 18.1% | 3 | 880 | 4.4% | 6 | | Jan 2026 | 5.4K | 16.3% | 4 | 1.6K | 4.8% | 5 | | Feb 2026 | 4.4K | 17.1% | 3 | 1.6K | 6.2% | 5 | | Mar 2026 | 4.4K | 14.2% | 4 | 1.3K | 4.2% | 6 | | Apr 2026 | 3.6K | 16% | 3 | 1K | 4.4% | 5 | | May 2026 | 2.9K | 13.5% | 3 | 1K | 4.7% | 6 | | Jun 2026 | 2.9K | 14.8% | 3 | 1K | 5.1% | 6 | | Jul 2026 | 2.9K | 14.4% | 3 | 880 | 4.4% | 6 | | Aug 2026 | 3.6K | 15.7% | 3 | 1K | 4.4% | 6 | | Sep 2026 | 4.4K | 15.9% | 3 | 1.3K | 4.7% | 5 | ## How are Trade Radiators’ and Victorian Plumbing’s branded searches counted? Brandwave collects information about searches that people make online using Trade Radiators’ and Victorian Plumbing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Trade Radiators**: Measured on the search term “trade radiators”. - **Victorian Plumbing**: Measured on the search term “victorian plumbing radiators”. - [Trade Radiators profile](/demand/uk/brands/trade-radiators) - [Victorian Plumbing profile](/demand/uk/brands/victorian-plumbing) - [All radiator retailers in the United Kingdom](/demand/uk/categories/uk-radiator-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Trade Radiators or Victorian Plumbing more popular in search? In September 2026, Trade Radiators had more branded searches than Victorian Plumbing among radiator retailers in the United Kingdom. Trade Radiators had about 4,400 branded searches, while Victorian Plumbing had 1,300. Trade Radiators made up 15.9% of all radiator retailer searches we track, and Victorian Plumbing accounted for 4.7%. ## Cite this page Brandwave. "Trade Radiators vs Victorian Plumbing: Which is more popular in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/trade-radiators-vs-victorian-plumbing This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/trade-radiators-vs-victorian-plumbing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.