---
title: "Toolstation vs Wickes: Which is searched more in United Kingdom?"
description: "Which is more popular in search, Toolstation or Wickes? Compare estimated monthly branded-search demand and Share of Search inside the Hardware retailers set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/toolstation-vs-wickes"
publisher: "Brandwave"
---

# Toolstation vs Wickes: Which is searched more in United Kingdom?

Which is more popular in search, Toolstation or Wickes? Compare estimated monthly branded-search demand and Share of Search inside the Hardware retailers set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Toolstation and Wickes
- **Competitive set**: Hardware retailers
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Toolstation Share of Search**: 18.8%
- **Wickes Share of Search**: 15.3%

## Which is more popular in search, Toolstation or Wickes?

- In September 2026, Toolstation had more branded searches than Wickes among hardware retailers in United Kingdom. Toolstation was estimated to have 1.5M branded searches compared to Wickes’ 1.2M, and held an 18.8% Share of Search versus Wickes’ 15.3%.
- Toolstation was ahead of Wickes in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Toolstation’s estimated Share of Search among hardware retailers in United Kingdom moved from 19.3% to 18.8%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Wickes’ estimated Share of Search among hardware retailers in United Kingdom moved from 12.9% to 15.3%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for United Kingdom hardware retailers in September 2026?

- In September 2026, Toolstation gained estimated Share of Search among hardware retailers in United Kingdom, from 17.5% to 18.8%.
- In September 2026, Wickes lost estimated Share of Search among hardware retailers in United Kingdom, from 17.5% to 15.3%.

## Month by month

| Month | Toolstation estimated searches | Toolstation Share of Search | Toolstation rank | Wickes estimated searches | Wickes Share of Search | Wickes rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 19.3% | 2 | 1.2M | 12.9% | 4 |
| Nov 2025 | 1.8M | 19.2% | 2 | 1.2M | 12.8% | 4 |
| Dec 2025 | 1.5M | 19.1% | 2 | 1M | 12.8% | 4 |
| Jan 2026 | 1.5M | 18.2% | 2 | 1.2M | 14.8% | 4 |
| Feb 2026 | 1.5M | 18.3% | 2 | 1.2M | 14.9% | 4 |
| Mar 2026 | 1.8M | 20.1% | 2 | 1.5M | 16.4% | 4 |
| Apr 2026 | 1.8M | 19.4% | 3 | 1.5M | 15.9% | 4 |
| May 2026 | 1.8M | 19.3% | 3 | 1.5M | 15.8% | 4 |
| Jun 2026 | 1.8M | 20.6% | 2 | 1.2M | 13.7% | 4 |
| Jul 2026 | 1.5M | 18.1% | 2 | 1.2M | 14.7% | 4 |
| Aug 2026 | 1.5M | 17.5% | 2 | 1.5M | 17.5% | 3 |
| Sep 2026 | 1.5M | 18.8% | 2 | 1.2M | 15.3% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Toolstation’s and Wickes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Toolstation**: Measured on the search term “toolstation”.
- **Wickes**: Measured on the search term “wickes”.

- [Toolstation profile](/demand/uk/brands/toolstation)
- [Wickes profile](/demand/uk/brands/wickes)
- [All hardware retailers in United Kingdom](/demand/uk/categories/uk-hardware-retailers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Toolstation or Wickes?

In September 2026, Toolstation had more branded searches than Wickes among hardware retailers in United Kingdom. Toolstation was estimated to have 1.5M branded searches compared to Wickes’ 1.2M, and held an 18.8% Share of Search versus Wickes’ 15.3%.

## Cite this page

Brandwave. "Toolstation vs Wickes: Which is searched more in United Kingdom?". https://gobrandwave.com/demand/uk/compare/toolstation-vs-wickes

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/toolstation-vs-wickes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.