--- title: "Too Faced vs Urban Decay: Which is searched more in the United Kingdom?" description: "Is Too Faced or Urban Decay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Makeup brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/too-faced-vs-urban-decay" publisher: "Brandwave" --- # Too Faced vs Urban Decay: Which is searched more in the United Kingdom? Is Too Faced or Urban Decay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Makeup brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Too Faced and Urban Decay - **Competitive set**: Makeup brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Too Faced Share of Search**: 1.3% - **Urban Decay Share of Search**: 1.3% ## Is Too Faced or Urban Decay more popular in search? - In September 2026, Too Faced and Urban Decay were level in searches among makeup brands in the United Kingdom, with an estimated 8.1K branded searches each, at 1.3% of the total each. - The lead changed hands once in the 12 months ending September 2026: Urban Decay took it in March 2026. - Across the 12 months ending September 2026, Too Faced’s share of searches among makeup brands in the United Kingdom moved from 1.2% to 1.3%, and its estimated monthly branded searches moved from 9.9K to 8.1K. - Across the 12 months ending September 2026, Urban Decay’s share of searches among makeup brands in the United Kingdom moved from 1.2% to 1.3%, and its estimated monthly branded searches moved from 9.9K to 8.1K. ## Top makeup brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Urban Decay was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Too Faced did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maybelline | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Charlotte Tilbury | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | e.l.f. Cosmetics | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | MAC | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Rare Beauty | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | NARS | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | NYX Professional Makeup | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Fenty Beauty | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Huda Beauty | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Urban Decay | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Sculpted by Aimee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bobbi Brown | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | No7 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Iconic London | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Too Faced | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Benefit Cosmetics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about makeup brands - Asked ChatGPT "Which makeup brands are best in the UK?": 1. e.l.f. Cosmetics, 2. Maybelline, 3. NYX Professional Makeup, 4. Charlotte Tilbury, 5. MAC, 6. NARS - Asked ChatGPT "What are the best makeup brands?": 1. Charlotte Tilbury, 2. Rare Beauty, 3. NARS, 4. Fenty Beauty, 5. MAC, 6. Maybelline, 7. e.l.f. Cosmetics, 8. Huda Beauty, 9. NYX Professional Makeup, 10. Urban Decay - Asked ChatGPT "What is the best foundation?": named none of the brands we track - Searched Google, AI Overview "makeup": 1. Maybelline, 2. e.l.f. Cosmetics, 3. Rare Beauty - Searched Google, AI Overview "makeup brands": 1. Maybelline, 2. Charlotte Tilbury, 3. MAC, 4. NARS, 5. Rare Beauty, 6. Fenty Beauty Not named in any answer: Sculpted by Aimee, Bobbi Brown, No7, Iconic London, Too Faced and Benefit Cosmetics. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom makeup brands in September 2026? - Estimated monthly branded searches for Too Faced in the United Kingdom fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. - Estimated monthly branded searches for Urban Decay in the United Kingdom fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. ## Month by month | Month | Too Faced estimated searches | Too Faced Share of Search | Too Faced rank | Urban Decay estimated searches | Urban Decay Share of Search | Urban Decay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 1.2% | 14 | 9.9K | 1.2% | 15 | | Nov 2025 | 18.1K | 0.95% | 13 | 14.8K | 0.78% | 14 | | Dec 2025 | 14.8K | 1.1% | 13 | 12.1K | 0.87% | 15 | | Jan 2026 | 9.9K | 1.4% | 14 | 9.9K | 1.4% | 15 | | Feb 2026 | 8.1K | 1.2% | 14 | 8.1K | 1.2% | 15 | | Mar 2026 | 8.1K | 1.1% | 15 | 9.9K | 1.3% | 14 | | Apr 2026 | 8.1K | 1.2% | 14 | 8.1K | 1.2% | 15 | | May 2026 | 8.1K | 1.2% | 14 | 8.1K | 1.2% | 15 | | Jun 2026 | 5.4K | 0.88% | 15 | 8.1K | 1.3% | 13 | | Jul 2026 | 6.6K | 1.1% | 14 | 6.6K | 1.1% | 15 | | Aug 2026 | 8.1K | 1.4% | 14 | 8.1K | 1.4% | 15 | | Sep 2026 | 8.1K | 1.3% | 14 | 8.1K | 1.3% | 15 | ## How each brand is measured Brandwave collects information about searches that people make online using Too Faced’s and Urban Decay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Too Faced**: Measured on the search term “too faced”. - **Urban Decay**: Measured on the search term “urban decay”. - [Too Faced profile](/demand/uk/brands/too-faced) - [Urban Decay profile](/demand/uk/brands/urban-decay) - [All makeup brands in the United Kingdom](/demand/uk/categories/uk-makeup-brands): The set both shares are measured inside, 16 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Too Faced or Urban Decay more popular in search? In September 2026, Too Faced and Urban Decay were level in searches among makeup brands in the United Kingdom, with an estimated 8.1K branded searches each, at 1.3% of the total each. ## Cite this page Brandwave. "Too Faced vs Urban Decay: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/too-faced-vs-urban-decay This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/too-faced-vs-urban-decay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.