--- title: "Tom Ford vs Versace: Which is searched more in the United Kingdom?" description: "Is Tom Ford or Versace more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/tom-ford-vs-versace" publisher: "Brandwave" --- # Tom Ford vs Versace: Which is searched more in the United Kingdom? Is Tom Ford or Versace more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tom Ford and Versace - **Competitive set**: Fragrance brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Tom Ford Share of Search**: 6.5% - **Versace Share of Search**: 5.3% ## Is Tom Ford or Versace more popular in search? - In September 2026, Tom Ford had more branded searches than Versace among fragrance brands in the United Kingdom. Tom Ford had about 33,100 branded searches, while Versace had 27,100. Tom Ford made up 6.5% of all fragrance brand searches we track, and Versace accounted for 5.3%. - Tom Ford was ahead of Versace in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tom Ford’s share of searches among fragrance brands in the United Kingdom moved from 8% to 6.5%, and its estimated monthly branded searches moved from 49.5K to 33.1K. - Across the 12 months ending September 2026, Versace’s share of searches among fragrance brands in the United Kingdom moved from 4.4% to 5.3%, and its estimated monthly branded searches held steady at 27.1K. ## Top fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tom Ford and Versace were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tom Ford and Versace were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yves Saint Laurent | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lancôme | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Chanel | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Dior Beauty | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Burberry | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Maison Francis Kurkdjian | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Tom Ford | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Jo Malone | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Versace | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | KAYALI | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Le Labo | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Prada | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Marc Jacobs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Creed | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gucci | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fragrance brands - Asked ChatGPT "Which perfume should I buy in the UK?": 1. Yves Saint Laurent, 2. Burberry, 3. Versace - Asked ChatGPT "What are the best perfume brands?": 1. Dior Beauty, 2. Chanel, 3. Yves Saint Laurent, 4. Lancôme, 5. Maison Francis Kurkdjian, 6. Tom Ford, 7. Jo Malone, 8. KAYALI, 9. Le Labo - Asked ChatGPT "What is the best perfume for women?": 1. Yves Saint Laurent, 2. Lancôme, 3. Chanel - Searched Google, AI Overview "perfume": 1. Yves Saint Laurent - Searched Google, AI Overview "perfume for women": named none of the brands we track Not named in any answer: Prada, Marc Jacobs, Creed and Gucci. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom fragrance brands in September 2026? - In September 2026, Chanel overtook Tom Ford to rank 5th among fragrance brands in the United Kingdom, with 6.5% of the searches. - In September 2026, Dior Beauty overtook Tom Ford to rank 6th among fragrance brands in the United Kingdom, with 6.5% of the searches. - In September 2026, Versace gained share of searches among fragrance brands in the United Kingdom, from 4.7% to 5.3%. - Estimated monthly branded searches for Tom Ford in the United Kingdom fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026. ## Month by month | Month | Tom Ford estimated searches | Tom Ford Share of Search | Tom Ford rank | Versace estimated searches | Versace Share of Search | Versace rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 8% | 5 | 27.1K | 4.4% | 11 | | Nov 2025 | 74K | 7.4% | 4 | 49.5K | 5% | 10 | | Dec 2025 | 74K | 6.3% | 6 | 60.5K | 5.1% | 10 | | Jan 2026 | 33.1K | 7% | 7 | 27.1K | 5.7% | 9 | | Feb 2026 | 33.1K | 8.2% | 3 | 22.2K | 5.5% | 10 | | Mar 2026 | 33.1K | 6.8% | 5 | 27.1K | 5.6% | 10 | | Apr 2026 | 27.1K | 6.6% | 6 | 22.2K | 5.4% | 9 | | May 2026 | 27.1K | 6.4% | 7 | 22.2K | 5.2% | 10 | | Jun 2026 | 27.1K | 6.7% | 6 | 22.2K | 5.5% | 10 | | Jul 2026 | 27.1K | 6.8% | 6 | 22.2K | 5.6% | 10 | | Aug 2026 | 33.1K | 7% | 5 | 22.2K | 4.7% | 10 | | Sep 2026 | 33.1K | 6.5% | 7 | 27.1K | 5.3% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Tom Ford’s and Versace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tom Ford**: Measured on the search term “tom ford perfume”. - **Versace**: Measured on the search term “versace perfume”. - [Tom Ford profile](/demand/uk/brands/tom-ford) - [Versace profile](/demand/uk/brands/versace) - [All fragrance brands in the United Kingdom](/demand/uk/categories/uk-fragrance-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tom Ford or Versace more popular in search? In September 2026, Tom Ford had more branded searches than Versace among fragrance brands in the United Kingdom. Tom Ford had about 33,100 branded searches, while Versace had 27,100. Tom Ford made up 6.5% of all fragrance brand searches we track, and Versace accounted for 5.3%. ## Cite this page Brandwave. "Tom Ford vs Versace: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/tom-ford-vs-versace This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/tom-ford-vs-versace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.