--- title: "TK Maxx vs Zara: Which is searched more in the United Kingdom?" description: "Is TK Maxx or Zara more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothing shops set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/tk-maxx-vs-zara" publisher: "Brandwave" --- # TK Maxx vs Zara: Which is searched more in the United Kingdom? Is TK Maxx or Zara more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothing shops set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: TK Maxx and Zara - **Competitive set**: Clothing shops - **Market**: United Kingdom - **Month measured**: Sep 2026 - **TK Maxx Share of Search**: 17.8% - **Zara Share of Search**: 8% ## Is TK Maxx or Zara more popular in search? - In September 2026, TK Maxx had more branded searches than Zara among clothing shops in the United Kingdom. TK Maxx had about 4.1 million branded searches, while Zara had 1.8 million. TK Maxx made up 17.8% of all clothing shop searches we track, and Zara accounted for 8%. - TK Maxx was ahead of Zara in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, TK Maxx’s share of searches among clothing shops in the United Kingdom moved from 16.6% to 17.8%, and its estimated monthly branded searches held steady at 4.1M. - Across the 12 months ending September 2026, Zara’s share of searches among clothing shops in the United Kingdom moved from 9.1% to 8%, and its estimated monthly branded searches moved from 2.2M to 1.8M. ## Top clothing shops in ChatGPT and Google AI Overviews In three ChatGPT questions, TK Maxx and Zara were each mentioned in one out of three: in one of the three ChatGPT answers. TK Maxx and Zara were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Primark | 1st | 2 of 3 | 2 of 3 | | Uniqlo | 2nd | 2 of 3 | 2 of 3 | | M&S | 3rd | 2 of 3 | 2 of 3 | | Next | 4th | 1 of 3 | 1 of 3 | | George | 5th | 2 of 3 | 2 of 3 | | TK Maxx | 6th | 1 of 3 | 1 of 3 | | H&M | 7th | 1 of 3 | 1 of 3 | | Zara | 8th | 1 of 3 | 1 of 3 | | Matalan | Not ranked | 0 of 3 | 0 of 3 | | New Look | Not ranked | 0 of 3 | 0 of 3 | | River Island | Not ranked | 0 of 3 | 0 of 3 | | Tu | Not ranked | 0 of 3 | 0 of 3 | | Peacocks | Not ranked | 0 of 3 | 0 of 3 | | F&F | Not ranked | 0 of 3 | 0 of 3 | | Mango | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about clothing shops - Asked ChatGPT "Where's the best place to buy cheap clothes in the UK?": 1. Primark, 2. TK Maxx, 3. George, 4. Uniqlo - Asked ChatGPT "Which high street shop has the best quality basics?": 1. Uniqlo, 2. M&S - Asked ChatGPT "Where should I buy kids' clothes in the UK?": 1. Next, 2. Primark, 3. M&S, 4. H&M, 5. George, 6. Zara Not named in any answer: Matalan, New Look, River Island, Tu, Peacocks, F&F and Mango. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom clothing shops in September 2026? - TK Maxx’s share of searches among clothing shops in the United Kingdom has gained ground for 3 months in a row, from 15.5% to 17.8% in September 2026. - Estimated monthly branded searches for Zara in the United Kingdom fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026. ## Month by month | Month | TK Maxx estimated searches | TK Maxx Share of Search | TK Maxx rank | Zara estimated searches | Zara Share of Search | Zara rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.1M | 16.6% | 2 | 2.2M | 9.1% | 4 | | Nov 2025 | 5M | 17.9% | 2 | 2.7M | 9.8% | 4 | | Dec 2025 | 5M | 18.5% | 2 | 2.7M | 10.1% | 4 | | Jan 2026 | 3.4M | 17.4% | 2 | 1.8M | 9.5% | 4 | | Feb 2026 | 3.4M | 19.3% | 2 | 1.5M | 8.6% | 4 | | Mar 2026 | 3.4M | 16.3% | 2 | 1.8M | 8.9% | 4 | | Apr 2026 | 3.4M | 16% | 2 | 1.8M | 8.8% | 4 | | May 2026 | 4.1M | 17.9% | 2 | 2.2M | 9.8% | 4 | | Jun 2026 | 3.4M | 15.5% | 2 | 2.2M | 10.4% | 3 | | Jul 2026 | 3.4M | 15.7% | 2 | 1.8M | 8.6% | 6 | | Aug 2026 | 4.1M | 17.5% | 2 | 1.8M | 7.8% | 6 | | Sep 2026 | 4.1M | 17.8% | 2 | 1.8M | 8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using TK Maxx’s and Zara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **TK Maxx**: Measured on the search term “tk maxx”. - **Zara**: Measured on the search term “zara”. - [TK Maxx profile](/demand/uk/brands/tk-maxx) - [Zara profile](/demand/uk/brands/zara) - [All clothing shops in the United Kingdom](/demand/uk/categories/uk-clothing-shops): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is TK Maxx or Zara more popular in search? In September 2026, TK Maxx had more branded searches than Zara among clothing shops in the United Kingdom. TK Maxx had about 4.1 million branded searches, while Zara had 1.8 million. TK Maxx made up 17.8% of all clothing shop searches we track, and Zara accounted for 8%. ## Cite this page Brandwave. "TK Maxx vs Zara: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/tk-maxx-vs-zara This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/tk-maxx-vs-zara. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.