--- title: "Timberland vs UGG: Which is searched more in the United Kingdom?" description: "Is Timberland or UGG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/timberland-vs-ugg" publisher: "Brandwave" --- # Timberland vs UGG: Which is searched more in the United Kingdom? Is Timberland or UGG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Timberland and UGG - **Competitive set**: Boot brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Timberland Share of Search**: 14.1% - **UGG Share of Search**: 20.9% ## Is Timberland or UGG more popular in search? - In September 2026, UGG had more branded searches than Timberland among boot brands in the United Kingdom. UGG had about 110,000 branded searches, while Timberland had 74,000. UGG made up 20.9% of all boot brand searches we track, and Timberland accounted for 14.1%. - The lead changed hands 2 times in the 12 months ending September 2026: Timberland took it in February 2026, UGG took it in September 2026. - Across the 12 months ending September 2026, Timberland’s share of searches among boot brands in the United Kingdom moved from 15% to 14.1%, and its estimated monthly branded searches moved from 110K to 74K. - Across the 12 months ending September 2026, UGG’s share of searches among boot brands in the United Kingdom moved from 27.3% to 20.9%, and its estimated monthly branded searches moved from 201K to 110K. ## Top boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Timberland was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. UGG did not appear in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Dr. Martens | 1 of 3 | 1 of 1 | 2 of 4 | | UGG | 0 of 3 | 0 of 1 | 0 of 4 | | Timberland | 1 of 3 | 0 of 1 | 1 of 4 | | Hunter | 0 of 3 | 0 of 1 | 0 of 4 | | Blundstone | 1 of 3 | 0 of 1 | 1 of 4 | | R.M. Williams | 2 of 3 | 0 of 1 | 2 of 4 | | Red Wing | 1 of 3 | 0 of 1 | 1 of 4 | | Grenson | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about boot brands - Asked ChatGPT "What are the best boot brands in the UK?": 1. R.M. Williams, 2. Grenson, 3. Red Wing, 4. Dr. Martens, 5. Blundstone, 6. Timberland - Asked ChatGPT "Which Chelsea boots last the longest?": 1. R.M. Williams - Asked ChatGPT "What are good waterproof boots for walking in the UK?": named none of the brands we track - Searched Google, AI Overview "boots for women": 1. Dr. Martens Not named in any answer: UGG and Hunter. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom boot brands in September 2026? - In September 2026, UGG overtook Timberland to rank 2nd among boot brands in the United Kingdom, with 20.9% of the searches. - Estimated monthly branded searches for Timberland in the United Kingdom fell 32.7% over 12 measured months, from 110K to 74K in September 2026. ## Month by month | Month | Timberland estimated searches | Timberland Share of Search | Timberland rank | UGG estimated searches | UGG Share of Search | UGG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 15% | 3 | 201K | 27.3% | 2 | | Nov 2025 | 165K | 15.4% | 3 | 301K | 28.1% | 2 | | Dec 2025 | 135K | 15.2% | 3 | 246K | 27.8% | 2 | | Jan 2026 | 110K | 17% | 3 | 135K | 20.8% | 2 | | Feb 2026 | 60.5K | 15.7% | 2 | 49.5K | 12.8% | 3 | | Mar 2026 | 49.5K | 14.5% | 2 | 27.1K | 7.9% | 3 | | Apr 2026 | 33.1K | 12.4% | 2 | 18.1K | 6.8% | 4 | | May 2026 | 33.1K | 12.8% | 2 | 12.1K | 4.7% | 5 | | Jun 2026 | 27.1K | 12.2% | 2 | 12.1K | 5.5% | 5 | | Jul 2026 | 27.1K | 10.7% | 2 | 18.1K | 7.2% | 4 | | Aug 2026 | 49.5K | 13.8% | 2 | 49.5K | 13.8% | 3 | | Sep 2026 | 74K | 14.1% | 3 | 110K | 20.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Timberland’s and UGG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Timberland**: Measured on the search term “timberland boots”. - **UGG**: Measured on the search term “ugg boots”. - [Timberland profile](/demand/uk/brands/timberland) - [UGG profile](/demand/uk/brands/ugg) - [All boot brands in the United Kingdom](/demand/uk/categories/uk-boot-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Timberland or UGG more popular in search? In September 2026, UGG had more branded searches than Timberland among boot brands in the United Kingdom. UGG had about 110,000 branded searches, while Timberland had 74,000. UGG made up 20.9% of all boot brand searches we track, and Timberland accounted for 14.1%. ## Cite this page Brandwave. "Timberland vs UGG: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/timberland-vs-ugg This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/timberland-vs-ugg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.