--- title: "Ticketmaster vs viagogo: Which is searched more in the United Kingdom?" description: "Is Ticketmaster or viagogo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ticket sites set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/ticketmaster-vs-viagogo" publisher: "Brandwave" --- # Ticketmaster vs viagogo: Which is searched more in the United Kingdom? Is Ticketmaster or viagogo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ticket sites set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ticketmaster and viagogo - **Competitive set**: Ticket sites - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Ticketmaster Share of Search**: 74.9% - **viagogo Share of Search**: 5.8% ## Is Ticketmaster or viagogo more popular in search? - In September 2026, Ticketmaster had more branded searches than viagogo among ticket sites in the United Kingdom. Ticketmaster had about 2.6 million branded searches, while viagogo had 201,000. Ticketmaster made up 74.9% of all ticket site searches we track, and viagogo accounted for 5.8%. - Ticketmaster was ahead of viagogo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ticketmaster’s share of searches among ticket sites in the United Kingdom moved from 64.7% to 74.9%, and its estimated monthly branded searches moved from 1.7M to 2.6M. - Across the 12 months ending September 2026, viagogo’s share of searches among ticket sites in the United Kingdom moved from 6.1% to 5.8%, and its estimated monthly branded searches moved from 165K to 201K. ## Top ticket sites in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ticketmaster appeared in all four answers. viagogo was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Ticketmaster was listed before viagogo in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ticketmaster | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | See Tickets | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | DICE | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Twickets | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | AXS | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | viagogo | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Eventbrite | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Skiddle | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | StubHub | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about ticket sites - Asked ChatGPT "What's the best site to buy gig tickets in the UK?": 1. Ticketmaster, 2. See Tickets, 3. DICE, 4. Twickets, 5. viagogo - Asked ChatGPT "Where can I safely buy resale tickets in the UK?": 1. Ticketmaster, 2. Twickets, 3. AXS, 4. See Tickets - Asked ChatGPT "Which UK ticket site has the lowest booking fees?": 1. DICE, 2. See Tickets, 3. Ticketmaster - Searched Google, AI Overview "concert tickets": 1. Ticketmaster Not named in any answer: Eventbrite, Skiddle and StubHub. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom ticket sites in September 2026? - In September 2026, Ticketmaster gained share of searches among ticket sites in the United Kingdom, from 60.2% to 74.9%. - In September 2026, viagogo lost share of searches among ticket sites in the United Kingdom, from 8.5% to 5.8%. ## Month by month | Month | Ticketmaster estimated searches | Ticketmaster Share of Search | Ticketmaster rank | viagogo estimated searches | viagogo Share of Search | viagogo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7M | 64.7% | 1 | 165K | 6.1% | 4 | | Nov 2025 | 1.2M | 58.8% | 1 | 165K | 8.1% | 4 | | Dec 2025 | 1.2M | 65.4% | 1 | 135K | 7.6% | 3 | | Jan 2026 | 2.1M | 73% | 1 | 201K | 7.1% | 3 | | Feb 2026 | 1.1M | 62.2% | 1 | 135K | 7.4% | 4 | | Mar 2026 | 958K | 57% | 1 | 135K | 8% | 4 | | Apr 2026 | 1.1M | 60% | 1 | 165K | 8.7% | 4 | | May 2026 | 1.2M | 60.3% | 1 | 165K | 8.3% | 4 | | Jun 2026 | 1.8M | 63.6% | 1 | 246K | 8.7% | 4 | | Jul 2026 | 1.2M | 58.4% | 1 | 201K | 9.8% | 4 | | Aug 2026 | 1.2M | 60.2% | 1 | 165K | 8.5% | 4 | | Sep 2026 | 2.6M | 74.9% | 1 | 201K | 5.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Ticketmaster’s and viagogo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ticketmaster**: Measured on the search terms “ticketmaster” and “ticketmaster uk”, summed into one figure. - **viagogo**: Measured on the search term “viagogo”. - [Ticketmaster profile](/demand/uk/brands/ticketmaster) - [viagogo profile](/demand/uk/brands/viagogo) - [All ticket sites in the United Kingdom](/demand/uk/categories/uk-ticket-sites): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ticketmaster or viagogo more popular in search? In September 2026, Ticketmaster had more branded searches than viagogo among ticket sites in the United Kingdom. Ticketmaster had about 2.6 million branded searches, while viagogo had 201,000. Ticketmaster made up 74.9% of all ticket site searches we track, and viagogo accounted for 5.8%. ## Cite this page Brandwave. "Ticketmaster vs viagogo: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/ticketmaster-vs-viagogo This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/ticketmaster-vs-viagogo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.