--- title: "THIS vs Vivera: Which is searched more in the United Kingdom?" description: "Is THIS or Vivera more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meat-free brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/this-plant-based-vs-vivera" publisher: "Brandwave" --- # THIS vs Vivera: Which is searched more in the United Kingdom? Is THIS or Vivera more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meat-free brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: THIS and Vivera - **Competitive set**: Meat-free brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **THIS Share of Search**: 1.8% - **Vivera Share of Search**: 1.8% ## Is THIS or Vivera more popular in search? - In September 2026, THIS and Vivera were level in searches among meat-free brands in the United Kingdom, with an estimated 1.3K branded searches each, at 1.8% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Vivera took it in April 2026, THIS took it in July 2026. - Across the 12 months ending September 2026, THIS’s share of searches among meat-free brands in the United Kingdom moved from 1.3% to 1.8%, and its estimated monthly branded searches moved from 1.6K to 1.3K. - Across the 12 months ending September 2026, Vivera’s share of searches among meat-free brands in the United Kingdom moved from 1% to 1.8%, and its estimated monthly branded searches held steady at 1.3K. ## Top meat-free brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, THIS was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Vivera was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. THIS was listed before Vivera in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | THIS | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Quorn | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Linda McCartney's | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Vivera | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Beyond Meat | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Heura | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about meat-free brands - Asked ChatGPT "What are the best meat-free brands in the UK?": 1. THIS, 2. Vivera, 3. Quorn, 4. Linda McCartney's, 5. Beyond Meat - Asked ChatGPT "Which vegetarian sausages taste most like meat?": 1. THIS, 2. Linda McCartney's - Asked ChatGPT "What's the best plant-based chicken in UK supermarkets?": 1. THIS, 2. Quorn, 3. Linda McCartney's - Searched Google, AI Overview "meat free": 1. Quorn, 2. Beyond Meat Not named in any answer: Heura. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom meat-free brands in September 2026? - Estimated monthly branded searches for THIS in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Month by month | Month | THIS estimated searches | THIS Share of Search | THIS rank | Vivera estimated searches | Vivera Share of Search | Vivera rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 1.3% | 4 | 1.3K | 1% | 5 | | Nov 2025 | 1.6K | 2% | 4 | 1K | 1.2% | 5 | | Dec 2025 | 1.9K | 2.5% | 4 | 1K | 1.3% | 5 | | Jan 2026 | 1.9K | 2.3% | 4 | 1.6K | 1.9% | 5 | | Feb 2026 | 1.3K | 1.9% | 4 | 1.3K | 1.9% | 5 | | Mar 2026 | 1.6K | 1.7% | 4 | 1.3K | 1.4% | 5 | | Apr 2026 | 1.3K | 1.7% | 5 | 1.6K | 2.1% | 4 | | May 2026 | 1.3K | 1.7% | 4 | 1.3K | 1.7% | 5 | | Jun 2026 | 1.3K | 1.8% | 4 | 1.3K | 1.8% | 5 | | Jul 2026 | 1.3K | 2.6% | 4 | 1K | 2% | 5 | | Aug 2026 | 1.3K | 1.9% | 4 | 1.3K | 1.9% | 5 | | Sep 2026 | 1.3K | 1.8% | 4 | 1.3K | 1.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using THIS’s and Vivera’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **THIS**: Measured on the search term “this isnt chicken”. - **Vivera**: Measured on the search term “vivera”. - [THIS profile](/demand/uk/brands/this-plant-based) - [Vivera profile](/demand/uk/brands/vivera) - [All meat-free brands in the United Kingdom](/demand/uk/categories/uk-meat-free-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is THIS or Vivera more popular in search? In September 2026, THIS and Vivera were level in searches among meat-free brands in the United Kingdom, with an estimated 1.3K branded searches each, at 1.8% of the total each. ## Cite this page Brandwave. "THIS vs Vivera: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/this-plant-based-vs-vivera This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/this-plant-based-vs-vivera. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.