--- title: "The White Company vs Yankee Candle: Which is searched more in the United Kingdom?" description: "Is The White Company or Yankee Candle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/the-white-company-vs-yankee-candle" publisher: "Brandwave" --- # The White Company vs Yankee Candle: Which is searched more in the United Kingdom? Is The White Company or Yankee Candle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The White Company and Yankee Candle - **Competitive set**: Candle brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **The White Company Share of Search**: 1.8% - **Yankee Candle Share of Search**: 46.2% ## Is The White Company or Yankee Candle more popular in search? - In September 2026, Yankee Candle had more branded searches than The White Company among candle brands in the United Kingdom. Yankee Candle had about 60,500 branded searches, while The White Company had 2,400. Yankee Candle made up 46.2% of all candle brand searches we track, and The White Company accounted for 1.8%. - Yankee Candle was ahead of The White Company in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, The White Company’s share of searches among candle brands in the United Kingdom moved from 2% to 1.8%, and its estimated monthly branded searches moved from 3.6K to 2.4K. - Across the 12 months ending September 2026, Yankee Candle’s share of searches among candle brands in the United Kingdom moved from 50.6% to 46.2%, and its estimated monthly branded searches moved from 90.5K to 60.5K. ## Top candle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The White Company and Yankee Candle were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jo Malone | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Diptyque | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Neom | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | The White Company | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Yankee Candle | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Wax Lyrical | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about candle brands - Asked ChatGPT "What are the best candle brands in the UK?": 1. Diptyque, 2. Jo Malone, 3. Neom, 4. The White Company, 5. Yankee Candle - Asked ChatGPT "Which scented candle makes the best gift?": 1. Jo Malone, 2. Diptyque, 3. Neom - Asked ChatGPT "What's a luxury candle that's worth the money?": 1. Diptyque - Searched Google, AI Overview "candles": named none of the brands we track - Searched Google, AI Overview "luxury candles": 1. Jo Malone, 2. Diptyque Not named in any answer: Wax Lyrical. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom candle brands in September 2026? - In September 2026, Yankee Candle gained share of searches among candle brands in the United Kingdom, from 41.6% to 46.2%. - Estimated monthly branded searches for The White Company in the United Kingdom fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026. ## Month by month | Month | The White Company estimated searches | The White Company Share of Search | The White Company rank | Yankee Candle estimated searches | Yankee Candle Share of Search | Yankee Candle rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 2% | 6 | 90.5K | 50.6% | 1 | | Nov 2025 | 8.1K | 2.1% | 5 | 201K | 52.9% | 1 | | Dec 2025 | 9.9K | 2.4% | 5 | 201K | 49.2% | 1 | | Jan 2026 | 2.9K | 2.1% | 6 | 60.5K | 44% | 1 | | Feb 2026 | 1.9K | 1.7% | 6 | 49.5K | 45.3% | 1 | | Mar 2026 | 2.4K | 2.1% | 6 | 49.5K | 43.2% | 1 | | Apr 2026 | 1.6K | 2% | 6 | 33.1K | 40.8% | 1 | | May 2026 | 1.6K | 2.1% | 6 | 33.1K | 42.8% | 1 | | Jun 2026 | 1.6K | 2% | 6 | 33.1K | 42.1% | 1 | | Jul 2026 | 1.6K | 2% | 6 | 33.1K | 42.1% | 1 | | Aug 2026 | 1.9K | 2% | 6 | 40.5K | 41.6% | 1 | | Sep 2026 | 2.4K | 1.8% | 6 | 60.5K | 46.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using The White Company’s and Yankee Candle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The White Company**: Measured on the search term “the white company candle”. - **Yankee Candle**: Measured on the search term “yankee candle”. - [The White Company profile](/demand/uk/brands/the-white-company) - [Yankee Candle profile](/demand/uk/brands/yankee-candle) - [All candle brands in the United Kingdom](/demand/uk/categories/uk-candle-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The White Company or Yankee Candle more popular in search? In September 2026, Yankee Candle had more branded searches than The White Company among candle brands in the United Kingdom. Yankee Candle had about 60,500 branded searches, while The White Company had 2,400. Yankee Candle made up 46.2% of all candle brand searches we track, and The White Company accounted for 1.8%. ## Cite this page Brandwave. "The White Company vs Yankee Candle: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/the-white-company-vs-yankee-candle This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/the-white-company-vs-yankee-candle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.