--- title: "The Range vs The White Company: Which is searched more in the United Kingdom?" description: "Is The Range or The White Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Homeware retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/the-range-vs-the-white-company" publisher: "Brandwave" --- # The Range vs The White Company: Which is searched more in the United Kingdom? Is The Range or The White Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Homeware retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Range and The White Company - **Competitive set**: Homeware retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **The Range Share of Search**: 22.2% - **The White Company Share of Search**: 2.4% ## Is The Range or The White Company more popular in search? - In September 2026, The Range had more branded searches than The White Company among homeware retailers in the United Kingdom. The Range had about 2.2 million branded searches, while The White Company had 246,000. The Range made up 22.2% of all homeware retailer searches we track, and The White Company accounted for 2.4%. - The Range was ahead of The White Company in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, The Range’s share of searches among homeware retailers in the United Kingdom moved from 23.8% to 22.2%, and its estimated monthly branded searches moved from 2.7M to 2.2M. - Across the 12 months ending September 2026, The White Company’s share of searches among homeware retailers in the United Kingdom moved from 2.6% to 2.4%, and its estimated monthly branded searches moved from 301K to 246K. ## Top homeware retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The White Company was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Range was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. The White Company was listed before The Range in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | John Lewis | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Dunelm | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | H&M Home | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | IKEA | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Oliver Bonas | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Next | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | The Range | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | The White Company | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Habitat | 9th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about homeware retailers - Asked ChatGPT "Where should I buy homeware in the UK?": 1. John Lewis, 2. H&M Home, 3. Dunelm, 4. IKEA, 5. Oliver Bonas, 6. Next, 7. The White Company, 8. Habitat - Asked ChatGPT "What are the best homeware shops in the UK?": 1. John Lewis, 2. Dunelm, 3. H&M Home, 4. Next, 5. Oliver Bonas, 6. IKEA, 7. The White Company, 8. Habitat - Asked ChatGPT "Which shop in the UK has the best affordable bedding and home decor?": 1. Dunelm, 2. The Range, 3. H&M Home, 4. IKEA - Searched Google, AI Overview "homeware": 1. John Lewis, 2. IKEA, 3. Oliver Bonas - Searched Google, AI Overview "homeware shops": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom homeware retailers in September 2026? - Estimated monthly branded searches for The White Company in the United Kingdom fell 18.3% over 12 measured months, from 301K to 246K in September 2026. - Estimated monthly branded searches for The Range in the United Kingdom fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026. ## Month by month | Month | The Range estimated searches | The Range Share of Search | The Range rank | The White Company estimated searches | The White Company Share of Search | The White Company rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7M | 23.8% | 3 | 301K | 2.6% | 5 | | Nov 2025 | 3.4M | 26.4% | 3 | 550K | 4.3% | 5 | | Dec 2025 | 2.7M | 22.4% | 3 | 550K | 4.5% | 5 | | Jan 2026 | 2.2M | 19% | 3 | 301K | 2.6% | 5 | | Feb 2026 | 1.8M | 19.1% | 3 | 201K | 2.1% | 5 | | Mar 2026 | 2.2M | 23.5% | 3 | 246K | 2.6% | 5 | | Apr 2026 | 2.2M | 24% | 3 | 201K | 2.2% | 5 | | May 2026 | 2.2M | 24% | 3 | 201K | 2.2% | 5 | | Jun 2026 | 2.2M | 25.4% | 3 | 201K | 2.3% | 5 | | Jul 2026 | 2.2M | 25.5% | 3 | 201K | 2.3% | 5 | | Aug 2026 | 2.2M | 22% | 3 | 246K | 2.4% | 5 | | Sep 2026 | 2.2M | 22.2% | 3 | 246K | 2.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using The Range’s and The White Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Range**: Measured on the search term “the range”. - **The White Company**: Measured on the search term “the white company”. - [The Range profile](/demand/uk/brands/the-range) - [The White Company profile](/demand/uk/brands/the-white-company) - [All homeware retailers in the United Kingdom](/demand/uk/categories/uk-homeware-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Range or The White Company more popular in search? In September 2026, The Range had more branded searches than The White Company among homeware retailers in the United Kingdom. The Range had about 2.2 million branded searches, while The White Company had 246,000. The Range made up 22.2% of all homeware retailer searches we track, and The White Company accounted for 2.4%. ## Cite this page Brandwave. "The Range vs The White Company: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/the-range-vs-the-white-company This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/the-range-vs-the-white-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.