--- title: "The Radiator Centre vs Victorian Plumbing: Which is more popular in the United Kingdom?" description: "Is The Radiator Centre or Victorian Plumbing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Radiator retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/the-radiator-centre-vs-victorian-plumbing" publisher: "Brandwave" --- # The Radiator Centre vs Victorian Plumbing: Which is more popular in the United Kingdom? Is The Radiator Centre or Victorian Plumbing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Radiator retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Radiator Centre and Victorian Plumbing - **Competitive set**: Radiator retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **The Radiator Centre Share of Search**: 3.6% - **Victorian Plumbing Share of Search**: 4.7% ## Is The Radiator Centre or Victorian Plumbing more popular in search? - In September 2026, Victorian Plumbing had more branded searches than The Radiator Centre among radiator retailers in the United Kingdom. Victorian Plumbing had about 1,300 branded searches, while The Radiator Centre had 1,000. Victorian Plumbing made up 4.7% of all radiator retailer searches we track, and The Radiator Centre accounted for 3.6%. - The lead changed hands 4 times in the 12 months ending September 2026: The Radiator Centre took it in March 2026, Victorian Plumbing took it in April 2026, The Radiator Centre took it in July 2026, Victorian Plumbing took it in September 2026. - Across the 12 months ending September 2026, The Radiator Centre’s share of searches among radiator retailers in the United Kingdom moved from 3.8% to 3.6%, and its estimated monthly branded searches moved from 1.3K to 1K. - Across the 12 months ending September 2026, Victorian Plumbing’s share of searches among radiator retailers in the United Kingdom held steady at 4.7%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top radiator retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Radiator Centre was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Victorian Plumbing was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Radiator Centre and Victorian Plumbing were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BestHeating | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Victorian Plumbing | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | The Radiator Centre | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Plumbworld | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Radiator Outlet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stelrad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trade Radiators | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about radiator retailers - Asked ChatGPT "Where's the best place to buy radiators online in the UK?": 1. BestHeating - Asked ChatGPT "Which UK shops sell good designer radiators?": 1. The Radiator Centre - Asked ChatGPT "What's the best place to buy a heated towel rail in the UK?": 1. Victorian Plumbing, 2. BestHeating, 3. Plumbworld - Searched Google, AI Overview "radiators": 1. BestHeating - Searched Google, AI Overview "designer radiators": 1. BestHeating, 2. The Radiator Centre Not named in any answer: Radiator Outlet, Stelrad and Trade Radiators. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom radiator retailers in September 2026? - In September 2026, The Radiator Centre lost share of searches among radiator retailers in the United Kingdom, from 4.4% to 3.6%. - In September 2026, Victorian Plumbing rose from 6th to 5th among radiator retailers in the United Kingdom. ## How has branded search for The Radiator Centre and Victorian Plumbing changed in the United Kingdom over the last 12 months? | Month | The Radiator Centre estimated searches | The Radiator Centre Share of Search | The Radiator Centre rank | Victorian Plumbing estimated searches | Victorian Plumbing Share of Search | Victorian Plumbing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 3.8% | 6 | 1.6K | 4.7% | 5 | | Nov 2025 | 1.3K | 3.8% | 6 | 1.6K | 4.7% | 5 | | Dec 2025 | 880 | 4.4% | 5 | 880 | 4.4% | 6 | | Jan 2026 | 1.3K | 3.9% | 6 | 1.6K | 4.8% | 5 | | Feb 2026 | 1K | 3.9% | 6 | 1.6K | 6.2% | 5 | | Mar 2026 | 4.4K | 14.2% | 3 | 1.3K | 4.2% | 6 | | Apr 2026 | 880 | 3.9% | 6 | 1K | 4.4% | 5 | | May 2026 | 1K | 4.7% | 5 | 1K | 4.7% | 6 | | Jun 2026 | 1K | 5.1% | 5 | 1K | 5.1% | 6 | | Jul 2026 | 1K | 5% | 5 | 880 | 4.4% | 6 | | Aug 2026 | 1K | 4.4% | 5 | 1K | 4.4% | 6 | | Sep 2026 | 1K | 3.6% | 6 | 1.3K | 4.7% | 5 | ## How are The Radiator Centre’s and Victorian Plumbing’s branded searches counted? Brandwave collects information about searches that people make online using The Radiator Centre’s and Victorian Plumbing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Radiator Centre**: Measured on the search term “the radiator centre”. - **Victorian Plumbing**: Measured on the search term “victorian plumbing radiators”. - [The Radiator Centre profile](/demand/uk/brands/the-radiator-centre) - [Victorian Plumbing profile](/demand/uk/brands/victorian-plumbing) - [All radiator retailers in the United Kingdom](/demand/uk/categories/uk-radiator-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Radiator Centre or Victorian Plumbing more popular in search? In September 2026, Victorian Plumbing had more branded searches than The Radiator Centre among radiator retailers in the United Kingdom. Victorian Plumbing had about 1,300 branded searches, while The Radiator Centre had 1,000. Victorian Plumbing made up 4.7% of all radiator retailer searches we track, and The Radiator Centre accounted for 3.6%. ## Cite this page Brandwave. "The Radiator Centre vs Victorian Plumbing: Which is more popular in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/the-radiator-centre-vs-victorian-plumbing This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/the-radiator-centre-vs-victorian-plumbing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.