--- title: "The Fragrance Shop vs The Perfume Shop: Which is more popular in the United Kingdom?" description: "Is The Fragrance Shop or The Perfume Shop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Perfume retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/the-fragrance-shop-vs-the-perfume-shop" publisher: "Brandwave" --- # The Fragrance Shop vs The Perfume Shop: Which is more popular in the United Kingdom? Is The Fragrance Shop or The Perfume Shop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Perfume retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Fragrance Shop and The Perfume Shop - **Competitive set**: Perfume retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **The Fragrance Shop Share of Search**: 35.5% - **The Perfume Shop Share of Search**: 43.3% ## Is The Fragrance Shop or The Perfume Shop more popular in search? - In September 2026, The Perfume Shop had more branded searches than The Fragrance Shop among perfume retailers in the United Kingdom. The Perfume Shop had about 165,000 branded searches, while The Fragrance Shop had 135,000. The Perfume Shop made up 43.3% of all perfume retailer searches we track, and The Fragrance Shop accounted for 35.5%. - The Perfume Shop was ahead of The Fragrance Shop in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, The Fragrance Shop’s share of searches among perfume retailers in the United Kingdom moved from 31.8% to 35.5%, and its estimated monthly branded searches moved from 165K to 135K. - Across the 12 months ending September 2026, The Perfume Shop’s share of searches among perfume retailers in the United Kingdom moved from 47.4% to 43.3%, and its estimated monthly branded searches moved from 246K to 165K. ## Top perfume retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Perfume Shop was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. The Fragrance Shop did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | The Perfume Shop | 1 of 3 | 1 of 2 | 2 of 5 | | The Fragrance Shop | 0 of 3 | 0 of 2 | 0 of 5 | | Notino | 1 of 3 | 0 of 2 | 1 of 5 | | Fragrance Direct | 1 of 3 | 0 of 2 | 1 of 5 | | Escentual | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about perfume retailers - Asked ChatGPT "Where's the cheapest place to buy designer perfume in the UK?": 1. Notino, 2. The Perfume Shop, 3. Fragrance Direct - Asked ChatGPT "Is it safe to buy perfume from discount websites?": named none of the brands we track - Asked ChatGPT "Which UK shops sell perfume samples?": named none of the brands we track - Searched Google, AI Overview "cheap perfume": named none of the brands we track - Searched Google, AI Overview "perfume online": 1. The Perfume Shop Not named in any answer: The Fragrance Shop and Escentual. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom perfume retailers in September 2026? - Estimated monthly branded searches for The Perfume Shop in the United Kingdom fell 32.9% over 12 measured months, from 246K to 165K in September 2026. - Estimated monthly branded searches for The Fragrance Shop in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## How has branded search for The Fragrance Shop and The Perfume Shop changed in the United Kingdom over the last 12 months? | Month | The Fragrance Shop estimated searches | The Fragrance Shop Share of Search | The Fragrance Shop rank | The Perfume Shop estimated searches | The Perfume Shop Share of Search | The Perfume Shop rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 31.8% | 2 | 246K | 47.4% | 1 | | Nov 2025 | 301K | 29.5% | 2 | 550K | 53.9% | 1 | | Dec 2025 | 368K | 33.9% | 2 | 550K | 50.6% | 1 | | Jan 2026 | 135K | 31.1% | 2 | 201K | 46.3% | 1 | | Feb 2026 | 110K | 27.2% | 2 | 201K | 49.7% | 1 | | Mar 2026 | 110K | 26.9% | 2 | 201K | 49.1% | 1 | | Apr 2026 | 90.5K | 26.8% | 2 | 165K | 48.8% | 1 | | May 2026 | 110K | 30.8% | 2 | 165K | 46.2% | 1 | | Jun 2026 | 110K | 30.8% | 2 | 165K | 46.2% | 1 | | Jul 2026 | 110K | 30.8% | 2 | 165K | 46.2% | 1 | | Aug 2026 | 135K | 35.1% | 2 | 165K | 42.9% | 1 | | Sep 2026 | 135K | 35.5% | 2 | 165K | 43.3% | 1 | ## How are The Fragrance Shop’s and The Perfume Shop’s branded searches counted? Brandwave collects information about searches that people make online using The Fragrance Shop’s and The Perfume Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Fragrance Shop**: Measured on the search term “the fragrance shop”. - **The Perfume Shop**: Measured on the search term “the perfume shop”. - [The Fragrance Shop profile](/demand/uk/brands/the-fragrance-shop) - [The Perfume Shop profile](/demand/uk/brands/the-perfume-shop) - [All perfume retailers in the United Kingdom](/demand/uk/categories/uk-perfume-retailers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Fragrance Shop or The Perfume Shop more popular in search? In September 2026, The Perfume Shop had more branded searches than The Fragrance Shop among perfume retailers in the United Kingdom. The Perfume Shop had about 165,000 branded searches, while The Fragrance Shop had 135,000. The Perfume Shop made up 43.3% of all perfume retailer searches we track, and The Fragrance Shop accounted for 35.5%. ## Cite this page Brandwave. "The Fragrance Shop vs The Perfume Shop: Which is more popular in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/the-fragrance-shop-vs-the-perfume-shop This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/the-fragrance-shop-vs-the-perfume-shop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.