--- title: "The Electric Car Scheme vs Tusker: Which is searched more in the United Kingdom?" description: "Is The Electric Car Scheme or Tusker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electric car salary sacrifice schemes set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/the-electric-car-scheme-vs-tusker" publisher: "Brandwave" --- # The Electric Car Scheme vs Tusker: Which is searched more in the United Kingdom? Is The Electric Car Scheme or Tusker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electric car salary sacrifice schemes set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Electric Car Scheme and Tusker - **Competitive set**: Electric car salary sacrifice schemes - **Market**: United Kingdom - **Month measured**: Sep 2026 - **The Electric Car Scheme Share of Search**: 14.6% - **Tusker Share of Search**: 21.1% ## Is The Electric Car Scheme or Tusker more popular in search? - In September 2026, Tusker had more branded searches than The Electric Car Scheme among electric car salary sacrifice schemes in the United Kingdom. Tusker had about 14,800 branded searches, while The Electric Car Scheme had 10,200. Tusker made up 21.1% of all electric car salary sacrifice scheme searches we track, and The Electric Car Scheme accounted for 14.6%. - The lead changed hands 3 times in the 12 months ending September 2026: Tusker took it in December 2025, The Electric Car Scheme took it in February 2026, Tusker took it in March 2026. - Across the 12 months ending September 2026, The Electric Car Scheme’s share of searches among electric car salary sacrifice schemes in the United Kingdom moved from 27.8% to 14.6%, and its estimated monthly branded searches moved from 9.5K to 10.2K. - Across the 12 months ending September 2026, Tusker’s share of searches among electric car salary sacrifice schemes in the United Kingdom moved from 19.3% to 21.1%, and its estimated monthly branded searches moved from 6.6K to 14.8K. ## Top electric car salary sacrifice schemes in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Electric Car Scheme was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tusker was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. The Electric Car Scheme was listed before Tusker in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Octopus Electric Vehicles | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | The Electric Car Scheme | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Loveelectric | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Tusker | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | ZenAuto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about electric car salary sacrifice schemes - Asked ChatGPT "What's the best electric car salary sacrifice scheme in the UK?": 1. Octopus Electric Vehicles, 2. The Electric Car Scheme, 3. Tusker, 4. Loveelectric - Asked ChatGPT "Which EV salary sacrifice provider should my company use?": 1. Loveelectric, 2. Octopus Electric Vehicles, 3. Tusker, 4. The Electric Car Scheme - Asked ChatGPT "How do electric car salary sacrifice schemes compare in the UK?": 1. The Electric Car Scheme, 2. Octopus Electric Vehicles, 3. Tusker, 4. Loveelectric - Searched Google, AI Overview "salary sacrifice electric car": 1. Octopus Electric Vehicles, 2. The Electric Car Scheme - Searched Google, AI Overview "ev salary sacrifice": 1. Loveelectric, 2. Octopus Electric Vehicles Not named in any answer: ZenAuto. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom electric car salary sacrifice schemes in September 2026? - In September 2026, Tusker lost share of searches among electric car salary sacrifice schemes in the United Kingdom, from 26.7% to 21.1%. - In September 2026, The Electric Car Scheme lost share of searches among electric car salary sacrifice schemes in the United Kingdom, from 16.3% to 14.6%. ## Month by month | Month | The Electric Car Scheme estimated searches | The Electric Car Scheme Share of Search | The Electric Car Scheme rank | Tusker estimated searches | Tusker Share of Search | Tusker rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.5K | 27.8% | 2 | 6.6K | 19.3% | 3 | | Nov 2025 | 8.3K | 27.4% | 2 | 6.6K | 21.8% | 3 | | Dec 2025 | 5.5K | 20.8% | 3 | 6.6K | 24.9% | 2 | | Jan 2026 | 8.3K | 22.1% | 3 | 9.9K | 26.3% | 2 | | Feb 2026 | 8.3K | 24.6% | 2 | 8.1K | 24% | 3 | | Mar 2026 | 11K | 25.2% | 3 | 12.1K | 27.8% | 2 | | Apr 2026 | 10.2K | 22.4% | 3 | 14.8K | 32.5% | 2 | | May 2026 | 8.3K | 19% | 3 | 14.8K | 33.9% | 2 | | Jun 2026 | 9K | 19.2% | 3 | 14.8K | 31.6% | 2 | | Jul 2026 | 9K | 18.1% | 3 | 18.1K | 36.3% | 2 | | Aug 2026 | 9K | 16.3% | 3 | 14.8K | 26.7% | 2 | | Sep 2026 | 10.2K | 14.6% | 3 | 14.8K | 21.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using The Electric Car Scheme’s and Tusker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Electric Car Scheme**: Measured on the search terms “electric car scheme” and “the electric car scheme”, summed into one figure. - **Tusker**: Measured on the search term “tusker car”. - [The Electric Car Scheme profile](/demand/uk/brands/the-electric-car-scheme) - [Tusker profile](/demand/uk/brands/tusker) - [All electric car salary sacrifice schemes in the United Kingdom](/demand/uk/categories/uk-ev-salary-sacrifice-schemes): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Electric Car Scheme or Tusker more popular in search? In September 2026, Tusker had more branded searches than The Electric Car Scheme among electric car salary sacrifice schemes in the United Kingdom. Tusker had about 14,800 branded searches, while The Electric Car Scheme had 10,200. Tusker made up 21.1% of all electric car salary sacrifice scheme searches we track, and The Electric Car Scheme accounted for 14.6%. ## Cite this page Brandwave. "The Electric Car Scheme vs Tusker: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/the-electric-car-scheme-vs-tusker This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/the-electric-car-scheme-vs-tusker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.