--- title: "The Collective vs Yeo Valley: Which is searched more in the United Kingdom?" description: "Is The Collective or Yeo Valley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yoghurt brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/the-collective-vs-yeo-valley" publisher: "Brandwave" --- # The Collective vs Yeo Valley: Which is searched more in the United Kingdom? Is The Collective or Yeo Valley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yoghurt brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Collective and Yeo Valley - **Competitive set**: Yoghurt brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **The Collective Share of Search**: 1.6% - **Yeo Valley Share of Search**: 48.6% ## Is The Collective or Yeo Valley more popular in search? - In September 2026, Yeo Valley had more branded searches than The Collective among yoghurt brands in the United Kingdom. Yeo Valley had about 49,500 branded searches, while The Collective had 1,600. Yeo Valley made up 48.6% of all yoghurt brand searches we track, and The Collective accounted for 1.6%. - Yeo Valley was ahead of The Collective in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, The Collective’s share of searches among yoghurt brands in the United Kingdom moved from 0.59% to 1.6%, and its estimated monthly branded searches moved from 590 to 1.6K. - Across the 12 months ending September 2026, Yeo Valley’s share of searches among yoghurt brands in the United Kingdom moved from 49.4% to 48.6%, and its estimated monthly branded searches held steady at 49.5K. ## Top yoghurt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Yeo Valley was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. The Collective did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fage | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Yeo Valley | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Onken | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Müller | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Alpro | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | The Collective | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about yoghurt brands - Asked ChatGPT "What's the best yoghurt brand in the UK?": 1. Fage, 2. Yeo Valley - Asked ChatGPT "Which Greek yoghurt is best in the UK?": 1. Fage - Asked ChatGPT "What are the healthiest yoghurt brands in UK supermarkets?": 1. Fage, 2. Yeo Valley, 3. Onken - Searched Google, AI Overview "best yoghurt": 1. Yeo Valley, 2. Fage Not named in any answer: Müller, Alpro and The Collective. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom yoghurt brands in September 2026? - In September 2026, The Collective overtook Onken to rank 5th among yoghurt brands in the United Kingdom, with 1.6% of the searches. - In September 2026, Yeo Valley lost share of searches among yoghurt brands in the United Kingdom, from 52.5% to 48.6%. ## Month by month | Month | The Collective estimated searches | The Collective Share of Search | The Collective rank | Yeo Valley estimated searches | Yeo Valley Share of Search | Yeo Valley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 0.59% | 6 | 49.5K | 49.4% | 1 | | Nov 2025 | 590 | 0.65% | 6 | 49.5K | 54.8% | 1 | | Dec 2025 | 480 | 0.57% | 6 | 49.5K | 58.5% | 1 | | Jan 2026 | 720 | 0.58% | 6 | 60.5K | 48.7% | 1 | | Feb 2026 | 590 | 0.56% | 6 | 49.5K | 46.8% | 1 | | Mar 2026 | 720 | 0.62% | 6 | 60.5K | 52.2% | 1 | | Apr 2026 | 720 | 0.61% | 6 | 60.5K | 51% | 1 | | May 2026 | 880 | 0.68% | 6 | 60.5K | 46.8% | 1 | | Jun 2026 | 590 | 0.49% | 6 | 60.5K | 50% | 1 | | Jul 2026 | 590 | 0.59% | 6 | 49.5K | 49.2% | 1 | | Aug 2026 | 590 | 0.63% | 6 | 49.5K | 52.5% | 1 | | Sep 2026 | 1.6K | 1.6% | 5 | 49.5K | 48.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using The Collective’s and Yeo Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Collective**: Measured on the search term “the collective yoghurt”. - **Yeo Valley**: Measured on the search term “yeo valley”. - [The Collective profile](/demand/uk/brands/the-collective) - [Yeo Valley profile](/demand/uk/brands/yeo-valley) - [All yoghurt brands in the United Kingdom](/demand/uk/categories/uk-yoghurt-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Collective or Yeo Valley more popular in search? In September 2026, Yeo Valley had more branded searches than The Collective among yoghurt brands in the United Kingdom. Yeo Valley had about 49,500 branded searches, while The Collective had 1,600. Yeo Valley made up 48.6% of all yoghurt brand searches we track, and The Collective accounted for 1.6%. ## Cite this page Brandwave. "The Collective vs Yeo Valley: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/the-collective-vs-yeo-valley This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/the-collective-vs-yeo-valley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.