--- title: "Tetley vs Twinings: Which is searched more in the United Kingdom?" description: "Is Tetley or Twinings more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/tetley-vs-twinings" publisher: "Brandwave" --- # Tetley vs Twinings: Which is searched more in the United Kingdom? Is Tetley or Twinings more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tetley and Twinings - **Competitive set**: Tea brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Tetley Share of Search**: 4.6% - **Twinings Share of Search**: 34.4% ## Is Tetley or Twinings more popular in search? - In September 2026, Twinings had more branded searches than Tetley among tea brands in the United Kingdom. Twinings had about 27,100 branded searches, while Tetley had 3,600. Twinings made up 34.4% of all tea brand searches we track, and Tetley accounted for 4.6%. - Twinings was ahead of Tetley in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tetley’s share of searches among tea brands in the United Kingdom moved from 5.7% to 4.6%, and its estimated monthly branded searches moved from 4.4K to 3.6K. - Across the 12 months ending September 2026, Twinings’ share of searches among tea brands in the United Kingdom moved from 23.5% to 34.4%, and its estimated monthly branded searches moved from 18.1K to 27.1K. ## Top tea brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tetley was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Twinings was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tetley was listed before Twinings in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yorkshire Tea | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | PG Tips | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Twinings | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Tetley | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Pukka | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Clipper | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about tea brands - Asked ChatGPT "What's the best tea brand in the UK?": 1. Yorkshire Tea, 2. Twinings, 3. PG Tips, 4. Pukka - Asked ChatGPT "What are the most popular tea brands in the UK?": 1. Yorkshire Tea, 2. PG Tips, 3. Tetley, 4. Twinings, 5. Pukka, 6. Clipper - Asked ChatGPT "Which tea bags make the best cup of builder's tea?": 1. Yorkshire Tea, 2. PG Tips, 3. Tetley - Searched Google, AI Overview "tea bags": 1. PG Tips - Searched Google, AI Overview "best tea bags": 1. Yorkshire Tea, 2. PG Tips, 3. Tetley, 4. Pukka Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom tea brands in September 2026? - In September 2026, Twinings lost share of searches among tea brands in the United Kingdom, from 39.2% to 34.4%. - Estimated monthly branded searches for Tetley in the United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## Month by month | Month | Tetley estimated searches | Tetley Share of Search | Tetley rank | Twinings estimated searches | Twinings Share of Search | Twinings rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 5.7% | 6 | 18.1K | 23.5% | 2 | | Nov 2025 | 3.6K | 4.6% | 6 | 18.1K | 23.1% | 2 | | Dec 2025 | 3.6K | 4.7% | 6 | 18.1K | 23.4% | 2 | | Jan 2026 | 3.6K | 4.3% | 6 | 22.2K | 26.5% | 2 | | Feb 2026 | 3.6K | 5.6% | 6 | 14.8K | 23.1% | 2 | | Mar 2026 | 3.6K | 4.8% | 6 | 18.1K | 24.3% | 2 | | Apr 2026 | 3.6K | 5.4% | 6 | 14.8K | 22.3% | 2 | | May 2026 | 3.6K | 5.3% | 6 | 22.2K | 32.8% | 1 | | Jun 2026 | 2.9K | 4.4% | 6 | 22.2K | 33.6% | 1 | | Jul 2026 | 2.9K | 4.6% | 6 | 27.1K | 42.7% | 1 | | Aug 2026 | 2.9K | 4.2% | 6 | 27.1K | 39.2% | 1 | | Sep 2026 | 3.6K | 4.6% | 6 | 27.1K | 34.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Tetley’s and Twinings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tetley**: Measured on the search term “tetley”. - **Twinings**: Measured on the search term “twinings”. - [Tetley profile](/demand/uk/brands/tetley) - [Twinings profile](/demand/uk/brands/twinings) - [All tea brands in the United Kingdom](/demand/uk/categories/uk-tea-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tetley or Twinings more popular in search? In September 2026, Twinings had more branded searches than Tetley among tea brands in the United Kingdom. Twinings had about 27,100 branded searches, while Tetley had 3,600. Twinings made up 34.4% of all tea brand searches we track, and Tetley accounted for 4.6%. ## Cite this page Brandwave. "Tetley vs Twinings: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/tetley-vs-twinings This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/tetley-vs-twinings. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.