--- title: "TCL vs Toshiba: Which is searched more in the United Kingdom?" description: "Is TCL or Toshiba more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/tcl-vs-toshiba" publisher: "Brandwave" --- # TCL vs Toshiba: Which is searched more in the United Kingdom? Is TCL or Toshiba more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: TCL and Toshiba - **Competitive set**: TV brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **TCL Share of Search**: 8.7% - **Toshiba Share of Search**: 3.9% ## Is TCL or Toshiba more popular in search? - In September 2026, TCL had more branded searches than Toshiba among TV brands in the United Kingdom. TCL had about 14,800 branded searches, while Toshiba had 6,600. TCL made up 8.7% of all TV brand searches we track, and Toshiba accounted for 3.9%. - TCL was ahead of Toshiba in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, TCL’s share of searches among TV brands in the United Kingdom moved from 7.7% to 8.7%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Toshiba’s share of searches among TV brands in the United Kingdom moved from 4.2% to 3.9%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top TV brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TCL appeared in all five answers. Toshiba did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TCL | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Samsung | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | LG | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Hisense | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Sony | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Philips | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Panasonic | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Toshiba | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | JVC | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sharp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Polaroid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about TV brands - Asked ChatGPT "Which TV should I buy in the UK?": 1. LG, 2. TCL, 3. Hisense, 4. Samsung - Asked ChatGPT "What are the best TV brands?": 1. Sony, 2. LG, 3. Samsung, 4. TCL, 5. Hisense, 6. Panasonic - Asked ChatGPT "What is the best smart TV for the money?": 1. TCL, 2. Hisense, 3. Philips, 4. Samsung, 5. LG - Searched Google, AI Overview "smart tv": 1. TCL, 2. Samsung, 3. LG, 4. Sony - Searched Google, AI Overview "4k tv": 1. TCL, 2. Samsung Not named in any answer: Toshiba, JVC, Sharp and Polaroid. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom TV brands in September 2026? - In September 2026, TCL overtook Sony to rank 4th among TV brands in the United Kingdom, with 8.7% of the searches. - Estimated monthly branded searches for Toshiba in the United Kingdom fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026. ## Month by month | Month | TCL estimated searches | TCL Share of Search | TCL rank | Toshiba estimated searches | Toshiba Share of Search | Toshiba rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 7.7% | 6 | 8.1K | 4.2% | 7 | | Nov 2025 | 18.1K | 7% | 6 | 9.9K | 3.8% | 7 | | Dec 2025 | 18.1K | 8.8% | 4 | 9.9K | 4.8% | 7 | | Jan 2026 | 18.1K | 9.9% | 4 | 8.1K | 4.4% | 7 | | Feb 2026 | 14.8K | 9.9% | 4 | 6.6K | 4.4% | 7 | | Mar 2026 | 14.8K | 9.8% | 4 | 6.6K | 4.4% | 7 | | Apr 2026 | 12.1K | 8.4% | 4 | 6.6K | 4.6% | 7 | | May 2026 | 12.1K | 7.8% | 5 | 6.6K | 4.3% | 7 | | Jun 2026 | 12.1K | 8% | 4 | 6.6K | 4.4% | 7 | | Jul 2026 | 9.9K | 7.4% | 5 | 5.4K | 4.1% | 7 | | Aug 2026 | 12.1K | 7.9% | 5 | 6.6K | 4.3% | 7 | | Sep 2026 | 14.8K | 8.7% | 4 | 6.6K | 3.9% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using TCL’s and Toshiba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **TCL**: Measured on the search term “tcl tv”. - **Toshiba**: Measured on the search term “toshiba tv”. - [TCL profile](/demand/uk/brands/tcl) - [Toshiba profile](/demand/uk/brands/toshiba) - [All TV brands in the United Kingdom](/demand/uk/categories/uk-tv-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is TCL or Toshiba more popular in search? In September 2026, TCL had more branded searches than Toshiba among TV brands in the United Kingdom. TCL had about 14,800 branded searches, while Toshiba had 6,600. TCL made up 8.7% of all TV brand searches we track, and Toshiba accounted for 3.9%. ## Cite this page Brandwave. "TCL vs Toshiba: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/tcl-vs-toshiba This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/tcl-vs-toshiba. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.