--- title: "Swift Direct Blinds vs Thomas Sanderson: Which is searched more in the United Kingdom?" description: "Is Swift Direct Blinds or Thomas Sanderson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blinds retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/swift-direct-blinds-vs-thomas-sanderson" publisher: "Brandwave" --- # Swift Direct Blinds vs Thomas Sanderson: Which is searched more in the United Kingdom? Is Swift Direct Blinds or Thomas Sanderson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blinds retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Swift Direct Blinds and Thomas Sanderson - **Competitive set**: Blinds retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Swift Direct Blinds Share of Search**: 2% - **Thomas Sanderson Share of Search**: 0.33% ## Is Swift Direct Blinds or Thomas Sanderson more popular in search? - In September 2026, Swift Direct Blinds had more branded searches than Thomas Sanderson among blinds retailers in the United Kingdom. Swift Direct Blinds had about 4,400 branded searches, while Thomas Sanderson had 720. Swift Direct Blinds made up 2% of all blinds retailer searches we track, and Thomas Sanderson accounted for 0.33%. - Swift Direct Blinds was ahead of Thomas Sanderson in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Swift Direct Blinds’ share of searches among blinds retailers in the United Kingdom moved from 1.5% to 2%, and its estimated monthly branded searches moved from 3.6K to 4.4K. - Across the 12 months ending September 2026, Thomas Sanderson’s share of searches among blinds retailers in the United Kingdom moved from 0.37% to 0.33%, and its estimated monthly branded searches moved from 880 to 720. ## Top blinds retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Swift Direct Blinds was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Thomas Sanderson was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Swift Direct Blinds was listed before Thomas Sanderson in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blinds 2go | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | 247 Blinds | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Blinds Direct | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Swift Direct Blinds | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Hillarys | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | English Blinds | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Make My Blinds | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Thomas Sanderson | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about blinds retailers - Asked ChatGPT "Where's the best place to buy blinds in the UK?": 1. Hillarys, 2. 247 Blinds, 3. Blinds Direct - Asked ChatGPT "Which online blinds company is best?": 1. Blinds 2go, 2. 247 Blinds, 3. Blinds Direct, 4. Make My Blinds - Asked ChatGPT "What are the best made to measure blinds companies in the UK?": 1. Blinds 2go, 2. 247 Blinds, 3. Hillarys, 4. Swift Direct Blinds, 5. English Blinds, 6. Thomas Sanderson - Searched Google, AI Overview "made to measure blinds": 1. Blinds 2go, 2. Swift Direct Blinds, 3. Blinds Direct, 4. 247 Blinds - Searched Google, AI Overview "blinds online": 1. Blinds Direct, 2. Blinds 2go, 3. Swift Direct Blinds, 4. 247 Blinds Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom blinds retailers in September 2026? - In September 2026, Swift Direct Blinds lost share of searches among blinds retailers in the United Kingdom, from 2.8% to 2%. - Estimated monthly branded searches for Thomas Sanderson in the United Kingdom fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Month by month | Month | Swift Direct Blinds estimated searches | Swift Direct Blinds Share of Search | Swift Direct Blinds rank | Thomas Sanderson estimated searches | Thomas Sanderson Share of Search | Thomas Sanderson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 1.5% | 6 | 880 | 0.37% | 8 | | Nov 2025 | 4.4K | 1.8% | 6 | 880 | 0.35% | 8 | | Dec 2025 | 2.4K | 1.5% | 6 | 590 | 0.37% | 8 | | Jan 2026 | 3.6K | 1.7% | 6 | 720 | 0.34% | 8 | | Feb 2026 | 3.6K | 1.8% | 6 | 590 | 0.3% | 8 | | Mar 2026 | 3.6K | 1.4% | 6 | 720 | 0.27% | 8 | | Apr 2026 | 3.6K | 1.6% | 6 | 590 | 0.26% | 8 | | May 2026 | 3.6K | 1.6% | 6 | 590 | 0.27% | 8 | | Jun 2026 | 4.4K | 2.2% | 6 | 590 | 0.29% | 8 | | Jul 2026 | 5.4K | 2.5% | 6 | 720 | 0.33% | 8 | | Aug 2026 | 6.6K | 2.8% | 5 | 720 | 0.3% | 8 | | Sep 2026 | 4.4K | 2% | 6 | 720 | 0.33% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Swift Direct Blinds’ and Thomas Sanderson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Swift Direct Blinds**: Measured on the search term “swift direct blinds”. - **Thomas Sanderson**: Measured on the search term “thomas sanderson”. - [Swift Direct Blinds profile](/demand/uk/brands/swift-direct-blinds) - [Thomas Sanderson profile](/demand/uk/brands/thomas-sanderson) - [All blinds retailers in the United Kingdom](/demand/uk/categories/uk-blinds-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Swift Direct Blinds or Thomas Sanderson more popular in search? In September 2026, Swift Direct Blinds had more branded searches than Thomas Sanderson among blinds retailers in the United Kingdom. Swift Direct Blinds had about 4,400 branded searches, while Thomas Sanderson had 720. Swift Direct Blinds made up 2% of all blinds retailer searches we track, and Thomas Sanderson accounted for 0.33%. ## Cite this page Brandwave. "Swift Direct Blinds vs Thomas Sanderson: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/swift-direct-blinds-vs-thomas-sanderson This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/swift-direct-blinds-vs-thomas-sanderson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.