--- title: "Swann vs TP-Link Tapo: Which is searched more in the United Kingdom?" description: "Is Swann or TP-Link Tapo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Security camera brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/swann-vs-tp-link-tapo" publisher: "Brandwave" --- # Swann vs TP-Link Tapo: Which is searched more in the United Kingdom? Is Swann or TP-Link Tapo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Security camera brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Swann and TP-Link Tapo - **Competitive set**: Security camera brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Swann Share of Search**: 0.79% - **TP-Link Tapo Share of Search**: 24.5% ## Is Swann or TP-Link Tapo more popular in search? - In September 2026, TP-Link Tapo had more branded searches than Swann among security camera brands in the United Kingdom. TP-Link Tapo had about 40,500 branded searches, while Swann had 1,300. TP-Link Tapo made up 24.5% of all security camera brand searches we track, and Swann accounted for 0.79%. - TP-Link Tapo was ahead of Swann in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Swann’s share of searches among security camera brands in the United Kingdom moved from 0.84% to 0.79%, and its estimated monthly branded searches moved from 1.6K to 1.3K. - Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among security camera brands in the United Kingdom moved from 17.4% to 24.5%, and its estimated monthly branded searches moved from 33.1K to 40.5K. ## Top security camera brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, TP-Link Tapo appeared in all four answers. Swann did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Eufy | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | TP-Link Tapo | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Reolink | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Ring | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Arlo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Blink | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Hikvision | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Google Nest | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Swann | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about security camera brands - Asked ChatGPT "What's the best home security camera in the UK?": 1. Eufy, 2. TP-Link Tapo, 3. Reolink - Asked ChatGPT "Which security camera works without a subscription?": 1. TP-Link Tapo, 2. Eufy, 3. Reolink - Asked ChatGPT "What's the best outdoor camera for a house in the UK?": 1. Eufy, 2. TP-Link Tapo, 3. Reolink - Searched Google, AI Overview "security cameras": 1. TP-Link Tapo Not named in any answer: Ring, Arlo, Blink, Hikvision, Google Nest and Swann. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom security camera brands in September 2026? - In September 2026, TP-Link Tapo lost share of searches among security camera brands in the United Kingdom, from 25.1% to 24.5%. - Estimated monthly branded searches for Swann in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Month by month | Month | Swann estimated searches | Swann Share of Search | Swann rank | TP-Link Tapo estimated searches | TP-Link Tapo Share of Search | TP-Link Tapo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 0.84% | 9 | 33.1K | 17.4% | 2 | | Nov 2025 | 1.6K | 0.84% | 9 | 33.1K | 17.4% | 2 | | Dec 2025 | 1.6K | 0.95% | 9 | 33.1K | 19.6% | 2 | | Jan 2026 | 1.6K | 0.95% | 9 | 33.1K | 19.7% | 2 | | Feb 2026 | 1.6K | 1% | 9 | 33.1K | 21.5% | 2 | | Mar 2026 | 1.6K | 0.95% | 9 | 33.1K | 19.7% | 2 | | Apr 2026 | 1.3K | 0.85% | 9 | 33.1K | 21.5% | 2 | | May 2026 | 1.6K | 1% | 9 | 33.1K | 21.5% | 2 | | Jun 2026 | 1.3K | 0.81% | 9 | 33.1K | 20.5% | 2 | | Jul 2026 | 1.3K | 0.85% | 9 | 33.1K | 21.5% | 2 | | Aug 2026 | 1.3K | 0.81% | 9 | 40.5K | 25.1% | 1 | | Sep 2026 | 1.3K | 0.79% | 9 | 40.5K | 24.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Swann’s and TP-Link Tapo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Swann**: Measured on the search term “swann cameras”. - **TP-Link Tapo**: Measured on the search term “tapo camera”. - [Swann profile](/demand/uk/brands/swann) - [TP-Link Tapo profile](/demand/uk/brands/tp-link-tapo) - [All security camera brands in the United Kingdom](/demand/uk/categories/uk-security-camera-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Swann or TP-Link Tapo more popular in search? In September 2026, TP-Link Tapo had more branded searches than Swann among security camera brands in the United Kingdom. TP-Link Tapo had about 40,500 branded searches, while Swann had 1,300. TP-Link Tapo made up 24.5% of all security camera brand searches we track, and Swann accounted for 0.79%. ## Cite this page Brandwave. "Swann vs TP-Link Tapo: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/swann-vs-tp-link-tapo This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/swann-vs-tp-link-tapo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.