--- title: "Suttons vs Thompson & Morgan: Which is searched more in the United Kingdom?" description: "Is Suttons or Thompson & Morgan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online plant retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/suttons-vs-thompson-morgan" publisher: "Brandwave" --- # Suttons vs Thompson & Morgan: Which is searched more in the United Kingdom? Is Suttons or Thompson & Morgan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online plant retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Suttons and Thompson & Morgan - **Competitive set**: Online plant retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Suttons Share of Search**: 7.1% - **Thompson & Morgan Share of Search**: 29% ## Is Suttons or Thompson & Morgan more popular in search? - In September 2026, Thompson & Morgan had more branded searches than Suttons among online plant retailers in the United Kingdom. Thompson & Morgan had about 49,500 branded searches, while Suttons had 12,100. Thompson & Morgan made up 29% of all online plant retailer searches we track, and Suttons accounted for 7.1%. - Thompson & Morgan was ahead of Suttons in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Suttons’ share of searches among online plant retailers in the United Kingdom moved from 4.5% to 7.1%, and its estimated monthly branded searches moved from 6.6K to 12.1K. - Across the 12 months ending September 2026, Thompson & Morgan’s share of searches among online plant retailers in the United Kingdom moved from 27.8% to 29%, and its estimated monthly branded searches moved from 40.5K to 49.5K. ## Top online plant retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thompson & Morgan was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Suttons did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Crocus | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Patch | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Gardening Express | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | RHS Plants | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Thompson & Morgan | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Beards & Daisies | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | J Parker's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | YouGarden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Suttons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online plant retailers - Asked ChatGPT "What's the best website to buy plants online in the UK?": 1. Crocus, 2. Patch, 3. Thompson & Morgan, 4. Beards & Daisies - Asked ChatGPT "Where can I buy good quality houseplants delivered in the UK?": 1. Patch, 2. Crocus - Asked ChatGPT "Which online garden centre has the best plants and bulbs?": 1. Crocus - Searched Google, AI Overview "plants online": 1. Crocus, 2. Gardening Express, 3. Patch, 4. RHS Plants, 5. Thompson & Morgan - Searched Google, AI Overview "buy plants online": 1. Crocus, 2. Gardening Express, 3. RHS Plants, 4. Patch, 5. Beards & Daisies Not named in any answer: J Parker's, YouGarden and Suttons. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom online plant retailers in September 2026? - In September 2026, Suttons gained share of searches among online plant retailers in the United Kingdom, from 4.4% to 7.1%. - In September 2026, Thompson & Morgan gained share of searches among online plant retailers in the United Kingdom, from 27% to 29%. ## Month by month | Month | Suttons estimated searches | Suttons Share of Search | Suttons rank | Thompson & Morgan estimated searches | Thompson & Morgan Share of Search | Thompson & Morgan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 4.5% | 7 | 40.5K | 27.8% | 1 | | Nov 2025 | 6.6K | 5.5% | 7 | 33.1K | 27.4% | 1 | | Dec 2025 | 8.1K | 7.8% | 6 | 27.1K | 25.9% | 1 | | Jan 2026 | 22.2K | 13% | 3 | 49.5K | 29% | 1 | | Feb 2026 | 27.1K | 13.9% | 3 | 60.5K | 31.1% | 1 | | Mar 2026 | 33.1K | 9.4% | 5 | 110K | 31.3% | 1 | | Apr 2026 | 27.1K | 7.1% | 5 | 135K | 35.5% | 1 | | May 2026 | 18.1K | 5.4% | 5 | 110K | 33.1% | 1 | | Jun 2026 | 8.1K | 3.8% | 8 | 60.5K | 28.4% | 1 | | Jul 2026 | 6.6K | 3.8% | 8 | 49.5K | 28.7% | 1 | | Aug 2026 | 8.1K | 4.4% | 7 | 49.5K | 27% | 1 | | Sep 2026 | 12.1K | 7.1% | 7 | 49.5K | 29% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Suttons’ and Thompson & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Suttons**: Measured on the search term “suttons seeds”. - **Thompson & Morgan**: Measured on the search term “thompson and morgan”. - [Suttons profile](/demand/uk/brands/suttons) - [Thompson & Morgan profile](/demand/uk/brands/thompson-morgan) - [All online plant retailers in the United Kingdom](/demand/uk/categories/uk-online-plant-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Suttons or Thompson & Morgan more popular in search? In September 2026, Thompson & Morgan had more branded searches than Suttons among online plant retailers in the United Kingdom. Thompson & Morgan had about 49,500 branded searches, while Suttons had 12,100. Thompson & Morgan made up 29% of all online plant retailer searches we track, and Suttons accounted for 7.1%. ## Cite this page Brandwave. "Suttons vs Thompson & Morgan: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/suttons-vs-thompson-morgan This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/suttons-vs-thompson-morgan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.