--- title: "Superdrug vs Well Pharmacy: Which is searched more in the United Kingdom?" description: "Is Superdrug or Well Pharmacy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pharmacy chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/superdrug-vs-well-pharmacy" publisher: "Brandwave" --- # Superdrug vs Well Pharmacy: Which is searched more in the United Kingdom? Is Superdrug or Well Pharmacy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pharmacy chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Superdrug and Well Pharmacy - **Competitive set**: Pharmacy chains - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Superdrug Share of Search**: 50.2% - **Well Pharmacy Share of Search**: 6.7% ## Is Superdrug or Well Pharmacy more popular in search? - In September 2026, Superdrug had more branded searches than Well Pharmacy among pharmacy chains in the United Kingdom. Superdrug had about 1.5 million branded searches, while Well Pharmacy had 201,000. Superdrug made up 50.2% of all pharmacy chain searches we track, and Well Pharmacy accounted for 6.7%. - Superdrug was ahead of Well Pharmacy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Superdrug’s share of searches among pharmacy chains in the United Kingdom moved from 53.8% to 50.2%, and its estimated monthly branded searches moved from 1.8M to 1.5M. - Across the 12 months ending September 2026, Well Pharmacy’s share of searches among pharmacy chains in the United Kingdom moved from 7.2% to 6.7%, and its estimated monthly branded searches moved from 246K to 201K. ## Top pharmacy chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Superdrug was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Well Pharmacy was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Superdrug was listed before Well Pharmacy in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Boots | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Superdrug | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Pharmacy2U | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Well Pharmacy | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Rowlands Pharmacy | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Day Lewis | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about pharmacy chains - Asked ChatGPT "Which pharmacy should I use in the UK?": 1. Boots, 2. Superdrug - Asked ChatGPT "What are the best pharmacy chains in the UK?": 1. Boots, 2. Superdrug, 3. Well Pharmacy, 4. Rowlands Pharmacy, 5. Pharmacy2U - Asked ChatGPT "What's the best UK pharmacy for repeat prescriptions?": 1. Boots, 2. Pharmacy2U - Searched Google, AI Overview "chemist": named none of the brands we track Not named in any answer: Day Lewis. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom pharmacy chains in September 2026? - In September 2026, Well Pharmacy gained share of searches among pharmacy chains in the United Kingdom, from 6.1% to 6.7%. - In September 2026, Superdrug lost share of searches among pharmacy chains in the United Kingdom, from 55.5% to 50.2%. ## Month by month | Month | Superdrug estimated searches | Superdrug Share of Search | Superdrug rank | Well Pharmacy estimated searches | Well Pharmacy Share of Search | Well Pharmacy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8M | 53.8% | 1 | 246K | 7.2% | 3 | | Nov 2025 | 2.2M | 62.6% | 1 | 201K | 5.6% | 3 | | Dec 2025 | 2.2M | 61.6% | 1 | 246K | 6.8% | 3 | | Jan 2026 | 1.5M | 52.5% | 1 | 201K | 7% | 4 | | Feb 2026 | 1.5M | 56.5% | 1 | 201K | 7.6% | 3 | | Mar 2026 | 1.5M | 53.2% | 1 | 201K | 7.1% | 3 | | Apr 2026 | 1.5M | 53.2% | 1 | 201K | 7.1% | 3 | | May 2026 | 1.8M | 55.1% | 1 | 201K | 6.1% | 3 | | Jun 2026 | 1.5M | 53.5% | 1 | 201K | 7.2% | 3 | | Jul 2026 | 1.8M | 55.1% | 1 | 201K | 6.1% | 3 | | Aug 2026 | 1.8M | 55.5% | 1 | 201K | 6.1% | 3 | | Sep 2026 | 1.5M | 50.2% | 1 | 201K | 6.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Superdrug’s and Well Pharmacy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Superdrug**: Measured on the search term “superdrug”. - **Well Pharmacy**: Measured on the search term “well pharmacy”. - [Superdrug profile](/demand/uk/brands/superdrug) - [Well Pharmacy profile](/demand/uk/brands/well-pharmacy) - [All pharmacy chains in the United Kingdom](/demand/uk/categories/uk-pharmacy-chains): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Superdrug or Well Pharmacy more popular in search? In September 2026, Superdrug had more branded searches than Well Pharmacy among pharmacy chains in the United Kingdom. Superdrug had about 1.5 million branded searches, while Well Pharmacy had 201,000. Superdrug made up 50.2% of all pharmacy chain searches we track, and Well Pharmacy accounted for 6.7%. ## Cite this page Brandwave. "Superdrug vs Well Pharmacy: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/superdrug-vs-well-pharmacy This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/superdrug-vs-well-pharmacy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.