--- title: "StubHub vs Ticketmaster: Which is more popular in the United Kingdom?" description: "Is StubHub or Ticketmaster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ticket sites set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/stubhub-vs-ticketmaster" publisher: "Brandwave" --- # StubHub vs Ticketmaster: Which is more popular in the United Kingdom? Is StubHub or Ticketmaster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ticket sites set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: StubHub and Ticketmaster - **Competitive set**: Ticket sites - **Market**: United Kingdom - **Month measured**: Sep 2026 - **StubHub Share of Search**: 1.7% - **Ticketmaster Share of Search**: 74.9% ## Is StubHub or Ticketmaster more popular in search? - In September 2026, Ticketmaster had more branded searches than StubHub among ticket sites in the United Kingdom. Ticketmaster had about 2.6 million branded searches, while StubHub had 60,500. Ticketmaster made up 74.9% of all ticket site searches we track, and StubHub accounted for 1.7%. - Ticketmaster was ahead of StubHub in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, StubHub’s share of searches among ticket sites in the United Kingdom moved from 2.2% to 1.7%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, Ticketmaster’s share of searches among ticket sites in the United Kingdom moved from 64.7% to 74.9%, and its estimated monthly branded searches moved from 1.7M to 2.6M. ## Top ticket sites in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ticketmaster appeared in all four answers. StubHub did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ticketmaster | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | See Tickets | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | DICE | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Twickets | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | AXS | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | viagogo | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Eventbrite | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Skiddle | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | StubHub | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about ticket sites - Asked ChatGPT "What's the best site to buy gig tickets in the UK?": 1. Ticketmaster, 2. See Tickets, 3. DICE, 4. Twickets, 5. viagogo - Asked ChatGPT "Where can I safely buy resale tickets in the UK?": 1. Ticketmaster, 2. Twickets, 3. AXS, 4. See Tickets - Asked ChatGPT "Which UK ticket site has the lowest booking fees?": 1. DICE, 2. See Tickets, 3. Ticketmaster - Searched Google, AI Overview "concert tickets": 1. Ticketmaster Not named in any answer: Eventbrite, Skiddle and StubHub. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom ticket sites in September 2026? - In September 2026, Ticketmaster gained share of searches among ticket sites in the United Kingdom, from 60.2% to 74.9%. - In September 2026, StubHub lost share of searches among ticket sites in the United Kingdom, from 3.1% to 1.7%. ## How has branded search for StubHub and Ticketmaster changed in the United Kingdom over the last 12 months? | Month | StubHub estimated searches | StubHub Share of Search | StubHub rank | Ticketmaster estimated searches | Ticketmaster Share of Search | Ticketmaster rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 2.2% | 8 | 1.7M | 64.7% | 1 | | Nov 2025 | 60.5K | 3% | 7 | 1.2M | 58.8% | 1 | | Dec 2025 | 40.5K | 2.3% | 8 | 1.2M | 65.4% | 1 | | Jan 2026 | 60.5K | 2.1% | 7 | 2.1M | 73% | 1 | | Feb 2026 | 49.5K | 2.7% | 7 | 1.1M | 62.2% | 1 | | Mar 2026 | 49.5K | 2.9% | 7 | 958K | 57% | 1 | | Apr 2026 | 60.5K | 3.2% | 7 | 1.1M | 60% | 1 | | May 2026 | 60.5K | 3% | 7 | 1.2M | 60.3% | 1 | | Jun 2026 | 74K | 2.6% | 7 | 1.8M | 63.6% | 1 | | Jul 2026 | 60.5K | 2.9% | 7 | 1.2M | 58.4% | 1 | | Aug 2026 | 60.5K | 3.1% | 7 | 1.2M | 60.2% | 1 | | Sep 2026 | 60.5K | 1.7% | 7 | 2.6M | 74.9% | 1 | ## How are StubHub’s and Ticketmaster’s branded searches counted? Brandwave collects information about searches that people make online using StubHub’s and Ticketmaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **StubHub**: Measured on the search term “stubhub”. - **Ticketmaster**: Measured on the search terms “ticketmaster” and “ticketmaster uk”, summed into one figure. - [StubHub profile](/demand/uk/brands/stubhub) - [Ticketmaster profile](/demand/uk/brands/ticketmaster) - [All ticket sites in the United Kingdom](/demand/uk/categories/uk-ticket-sites): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is StubHub or Ticketmaster more popular in search? In September 2026, Ticketmaster had more branded searches than StubHub among ticket sites in the United Kingdom. Ticketmaster had about 2.6 million branded searches, while StubHub had 60,500. Ticketmaster made up 74.9% of all ticket site searches we track, and StubHub accounted for 1.7%. ## Cite this page Brandwave. "StubHub vs Ticketmaster: Which is more popular in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/stubhub-vs-ticketmaster This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/stubhub-vs-ticketmaster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.