--- title: "Strongbow vs Thatchers: Which is searched more in the United Kingdom?" description: "Is Strongbow or Thatchers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cider brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/strongbow-vs-thatchers" publisher: "Brandwave" --- # Strongbow vs Thatchers: Which is searched more in the United Kingdom? Is Strongbow or Thatchers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cider brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Strongbow and Thatchers - **Competitive set**: Cider brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Strongbow Share of Search**: 7.5% - **Thatchers Share of Search**: 37.3% ## Is Strongbow or Thatchers more popular in search? - In September 2026, Thatchers had more branded searches than Strongbow among cider brands in the United Kingdom. Thatchers had about 32,900 branded searches, while Strongbow had 6,600. Thatchers made up 37.3% of all cider brand searches we track, and Strongbow accounted for 7.5%. - Thatchers was ahead of Strongbow in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Strongbow’s share of searches among cider brands in the United Kingdom moved from 9.1% to 7.5%, and its estimated monthly branded searches moved from 9.9K to 6.6K. - Across the 12 months ending September 2026, Thatchers’ share of searches among cider brands in the United Kingdom moved from 36% to 37.3%, and its estimated monthly branded searches moved from 39.2K to 32.9K. ## Top cider brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thatchers was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Strongbow was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thatchers was listed before Strongbow in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thatchers | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Westons | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Aspall | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Kopparberg | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Strongbow | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Magners | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Old Mout | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Rekorderlig | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about cider brands - Asked ChatGPT "What's the best cider brand in the UK?": 1. Thatchers, 2. Westons, 3. Aspall, 4. Kopparberg, 5. Strongbow - Asked ChatGPT "What are the most popular cider brands in the UK?": 1. Thatchers, 2. Strongbow, 3. Kopparberg, 4. Westons, 5. Magners, 6. Old Mout, 7. Rekorderlig, 8. Aspall - Asked ChatGPT "Which UK cider brand makes the best apple cider?": 1. Thatchers, 2. Westons, 3. Aspall - Searched Google, AI Overview "cider": named none of the brands we track - Searched Google, AI Overview "best cider": 1. Westons, 2. Thatchers, 3. Aspall Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom cider brands in September 2026? - In September 2026, Thatchers gained share of searches among cider brands in the United Kingdom, from 35.8% to 37.3%. - Estimated monthly branded searches for Strongbow in the United Kingdom fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. ## Month by month | Month | Strongbow estimated searches | Strongbow Share of Search | Strongbow rank | Thatchers estimated searches | Thatchers Share of Search | Thatchers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 9.1% | 5 | 39.2K | 36% | 1 | | Nov 2025 | 8.1K | 9.4% | 5 | 28K | 32.6% | 1 | | Dec 2025 | 9.9K | 8.8% | 5 | 34.3K | 30.6% | 1 | | Jan 2026 | 6.6K | 8.8% | 5 | 28K | 37.2% | 1 | | Feb 2026 | 6.6K | 9.5% | 5 | 24.7K | 35.7% | 1 | | Mar 2026 | 8.1K | 9.6% | 5 | 30.2K | 35.8% | 1 | | Apr 2026 | 8.1K | 8.1% | 5 | 37K | 36.9% | 1 | | May 2026 | 9.9K | 7.3% | 5 | 45.2K | 33.1% | 1 | | Jun 2026 | 9.9K | 8.5% | 5 | 40.3K | 34.6% | 1 | | Jul 2026 | 9.9K | 8.2% | 5 | 45.2K | 37.2% | 1 | | Aug 2026 | 8.1K | 7.2% | 5 | 40.3K | 35.8% | 1 | | Sep 2026 | 6.6K | 7.5% | 5 | 32.9K | 37.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Strongbow’s and Thatchers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Strongbow**: Measured on the search term “strongbow”. - **Thatchers**: Measured on the search terms “thatchers” and “thatchers cider”, summed into one figure. - [Strongbow profile](/demand/uk/brands/strongbow) - [Thatchers profile](/demand/uk/brands/thatchers) - [All cider brands in the United Kingdom](/demand/uk/categories/uk-cider-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Strongbow or Thatchers more popular in search? In September 2026, Thatchers had more branded searches than Strongbow among cider brands in the United Kingdom. Thatchers had about 32,900 branded searches, while Strongbow had 6,600. Thatchers made up 37.3% of all cider brand searches we track, and Strongbow accounted for 7.5%. ## Cite this page Brandwave. "Strongbow vs Thatchers: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/strongbow-vs-thatchers This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/strongbow-vs-thatchers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.