--- title: "Starling Bank vs Tide: Which is searched more in the United Kingdom?" description: "Is Starling Bank or Tide more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business bank accounts set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/starling-bank-vs-tide-business" publisher: "Brandwave" --- # Starling Bank vs Tide: Which is searched more in the United Kingdom? Is Starling Bank or Tide more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business bank accounts set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Starling Bank and Tide - **Competitive set**: Business bank accounts - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Starling Bank Share of Search**: 1.3% - **Tide Share of Search**: 16.8% ## Is Starling Bank or Tide more popular in search? - In September 2026, Tide had more branded searches than Starling Bank among business bank accounts in the United Kingdom. Tide had about 11,200 branded searches, while Starling Bank had 880. Tide made up 16.8% of all business bank account searches we track, and Starling Bank accounted for 1.3%. - Tide was ahead of Starling Bank in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Starling Bank’s share of searches among business bank accounts in the United Kingdom moved from 1% to 1.3%, and its estimated monthly branded searches moved from 720 to 880. - Across the 12 months ending September 2026, Tide’s share of searches among business bank accounts in the United Kingdom moved from 18.9% to 16.8%, and its estimated monthly branded searches moved from 13.4K to 11.2K. ## Top business bank accounts in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Starling Bank and Tide showed up in all five answers. Starling Bank was listed before Tide in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Starling Bank | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Monzo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mettle | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Tide | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Revolut | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | ANNA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business bank accounts - Asked ChatGPT "Which business bank account should I open for my small business in the UK?": 1. Starling Bank, 2. Mettle, 3. Monzo, 4. Tide - Asked ChatGPT "What are the best business bank accounts in the UK?": 1. Starling Bank, 2. Monzo, 3. Tide, 4. Mettle, 5. Revolut - Asked ChatGPT "What's the best business bank account in the UK for a sole trader?": 1. Starling Bank, 2. Mettle, 3. Monzo, 4. Tide - Searched Google, AI Overview "business bank account": 1. Starling Bank, 2. Monzo, 3. Tide - Searched Google, AI Overview "best business bank account": 1. Starling Bank, 2. Monzo, 3. Tide, 4. Revolut, 5. Mettle Not named in any answer: ANNA. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom business bank accounts in September 2026? - Estimated monthly branded searches for Starling Bank in the United Kingdom rose 22.2% over 12 measured months, from 720 to 880 in September 2026. - Estimated monthly branded searches for Tide in the United Kingdom fell 16.4% over 12 measured months, from 13.4K to 11.2K in September 2026. ## Month by month | Month | Starling Bank estimated searches | Starling Bank Share of Search | Starling Bank rank | Tide estimated searches | Tide Share of Search | Tide rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 1% | 6 | 13.4K | 18.9% | 3 | | Nov 2025 | 720 | 1% | 6 | 16.1K | 22.4% | 2 | | Dec 2025 | 590 | 1.1% | 6 | 10.8K | 19.4% | 2 | | Jan 2026 | 880 | 1.2% | 6 | 13.1K | 17.6% | 3 | | Feb 2026 | 720 | 1% | 6 | 13.1K | 18.9% | 2 | | Mar 2026 | 880 | 1.2% | 6 | 13.4K | 18.3% | 3 | | Apr 2026 | 880 | 1.2% | 6 | 13.4K | 19% | 2 | | May 2026 | 880 | 1.3% | 6 | 13.7K | 19.6% | 2 | | Jun 2026 | 1K | 1.5% | 6 | 13.7K | 19.9% | 2 | | Jul 2026 | 1.3K | 1.9% | 6 | 11.2K | 16.8% | 3 | | Aug 2026 | 1K | 1.5% | 6 | 10.9K | 16.7% | 3 | | Sep 2026 | 880 | 1.3% | 6 | 11.2K | 16.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Starling Bank’s and Tide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Starling Bank**: Measured on the search term “starling business”. - **Tide**: Measured on the search terms “tide bank” and “tide business”, summed into one figure. - [Starling Bank profile](/demand/uk/brands/starling-bank) - [Tide profile](/demand/uk/brands/tide-business) - [All business bank accounts in the United Kingdom](/demand/uk/categories/uk-business-bank-accounts): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Starling Bank or Tide more popular in search? In September 2026, Tide had more branded searches than Starling Bank among business bank accounts in the United Kingdom. Tide had about 11,200 branded searches, while Starling Bank had 880. Tide made up 16.8% of all business bank account searches we track, and Starling Bank accounted for 1.3%. ## Cite this page Brandwave. "Starling Bank vs Tide: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/starling-bank-vs-tide-business This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/starling-bank-vs-tide-business. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.