--- title: "St.Tropez vs Tanologist: Which is searched more in the United Kingdom?" description: "Is St.Tropez or Tanologist more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self-tan brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/st-tropez-vs-tanologist" publisher: "Brandwave" --- # St.Tropez vs Tanologist: Which is searched more in the United Kingdom? Is St.Tropez or Tanologist more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self-tan brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: St.Tropez and Tanologist - **Competitive set**: Self-tan brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **St.Tropez Share of Search**: 32.1% - **Tanologist Share of Search**: 4.3% ## Is St.Tropez or Tanologist more popular in search? - In September 2026, St.Tropez had more branded searches than Tanologist among self-tan brands in the United Kingdom. St.Tropez had about 18,100 branded searches, while Tanologist had 2,400. St.Tropez made up 32.1% of all self-tan brand searches we track, and Tanologist accounted for 4.3%. - St.Tropez was ahead of Tanologist in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, St.Tropez’s share of searches among self-tan brands in the United Kingdom moved from 28.3% to 32.1%, and its estimated monthly branded searches moved from 14.8K to 18.1K. - Across the 12 months ending September 2026, Tanologist’s share of searches among self-tan brands in the United Kingdom moved from 5.5% to 4.3%, and its estimated monthly branded searches moved from 2.9K to 2.4K. ## Top self-tan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, St.Tropez was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tanologist did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | St.Tropez | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Bondi Sands | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Tan-Luxe | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Isle of Paradise | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Bellamianta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Loving Tan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tanologist | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about self-tan brands - Asked ChatGPT "What's the best fake tan in the UK?": 1. Bondi Sands, 2. St.Tropez - Asked ChatGPT "Which self tan looks the most natural?": 1. St.Tropez, 2. Tan-Luxe - Asked ChatGPT "What's the best gradual tan for pale skin?": 1. Isle of Paradise, 2. Tan-Luxe - Searched Google, AI Overview "self tan": 1. Bondi Sands - Searched Google, AI Overview "best self tan": 1. St.Tropez, 2. Bondi Sands Not named in any answer: Bellamianta, Loving Tan and Tanologist. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom self-tan brands in September 2026? - In September 2026, St.Tropez lost share of searches among self-tan brands in the United Kingdom, from 41.1% to 32.1%. - Estimated monthly branded searches for Tanologist in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026. ## Month by month | Month | St.Tropez estimated searches | St.Tropez Share of Search | St.Tropez rank | Tanologist estimated searches | Tanologist Share of Search | Tanologist rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 28.3% | 1 | 2.9K | 5.5% | 6 | | Nov 2025 | 12.1K | 20.5% | 3 | 2.9K | 4.9% | 6 | | Dec 2025 | 14.8K | 25.4% | 2 | 2.9K | 5% | 6 | | Jan 2026 | 22.2K | 39.4% | 1 | 2.9K | 5.2% | 6 | | Feb 2026 | 14.8K | 30.3% | 1 | 2.9K | 5.9% | 6 | | Mar 2026 | 22.2K | 30.7% | 1 | 4.4K | 6.1% | 6 | | Apr 2026 | 27.1K | 30.9% | 1 | 5.4K | 6.2% | 6 | | May 2026 | 27.1K | 28.2% | 2 | 5.4K | 5.6% | 6 | | Jun 2026 | 33.1K | 39.1% | 1 | 4.4K | 5.2% | 6 | | Jul 2026 | 33.1K | 38.4% | 1 | 3.6K | 4.2% | 6 | | Aug 2026 | 27.1K | 41.1% | 1 | 2.9K | 4.4% | 6 | | Sep 2026 | 18.1K | 32.1% | 1 | 2.4K | 4.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using St.Tropez’s and Tanologist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **St.Tropez**: Measured on the search term “st tropez”. - **Tanologist**: Measured on the search term “tanologist”. - [St.Tropez profile](/demand/uk/brands/st-tropez) - [Tanologist profile](/demand/uk/brands/tanologist) - [All self-tan brands in the United Kingdom](/demand/uk/categories/uk-self-tan-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is St.Tropez or Tanologist more popular in search? In September 2026, St.Tropez had more branded searches than Tanologist among self-tan brands in the United Kingdom. St.Tropez had about 18,100 branded searches, while Tanologist had 2,400. St.Tropez made up 32.1% of all self-tan brand searches we track, and Tanologist accounted for 4.3%. ## Cite this page Brandwave. "St.Tropez vs Tanologist: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/st-tropez-vs-tanologist This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/st-tropez-vs-tanologist. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.