--- title: "Square vs Takepayments: Which is searched more in the United Kingdom?" description: "Is Square or Takepayments more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Card machine providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/square-vs-takepayments" publisher: "Brandwave" --- # Square vs Takepayments: Which is searched more in the United Kingdom? Is Square or Takepayments more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Card machine providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Square and Takepayments - **Competitive set**: Card machine providers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Square Share of Search**: 2.5% - **Takepayments Share of Search**: 2.5% ## Is Square or Takepayments more popular in search? - In September 2026, Square and Takepayments were level in searches among card machine providers in the United Kingdom, with an estimated 3.6K branded searches each, at 2.5% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Takepayments took it in January 2026, Square took it in March 2026. - Across the 12 months ending September 2026, Square’s share of searches among card machine providers in the United Kingdom moved from 3% to 2.5%, and its estimated monthly branded searches moved from 4.4K to 3.6K. - Across the 12 months ending September 2026, Takepayments’ share of searches among card machine providers in the United Kingdom moved from 3% to 2.5%, and its estimated monthly branded searches moved from 4.4K to 3.6K. ## Top card machine providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Square appeared in all five answers. Takepayments did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SumUp | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Square | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Zettle | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Dojo | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Takepayments | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about card machine providers - Asked ChatGPT "What's the best card machine for a small business in the UK?": 1. Square, 2. SumUp, 3. Zettle - Asked ChatGPT "Which UK card machine provider has the lowest fees?": 1. SumUp, 2. Square - Asked ChatGPT "What card readers do small shops in the UK use?": 1. SumUp, 2. Square, 3. Zettle, 4. Dojo - Searched Google, AI Overview "card machine": 1. SumUp, 2. Square - Searched Google, AI Overview "card machines for small business": 1. SumUp, 2. Square Not named in any answer: Takepayments. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom card machine providers in September 2026? - In September 2026, Square lost share of searches among card machine providers in the United Kingdom, from 3.5% to 2.5%. - Estimated monthly branded searches for Takepayments in the United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## Month by month | Month | Square estimated searches | Square Share of Search | Square rank | Takepayments estimated searches | Takepayments Share of Search | Takepayments rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 3% | 4 | 4.4K | 3% | 5 | | Nov 2025 | 4.4K | 2.7% | 4 | 3.6K | 2.2% | 5 | | Dec 2025 | 3.6K | 2.7% | 4 | 2.9K | 2.2% | 5 | | Jan 2026 | 3.6K | 2.6% | 5 | 4.4K | 3.2% | 4 | | Feb 2026 | 4.4K | 3.8% | 4 | 4.4K | 3.8% | 5 | | Mar 2026 | 5.4K | 3.9% | 4 | 4.4K | 3.1% | 5 | | Apr 2026 | 4.4K | 3.3% | 4 | 3.6K | 2.7% | 5 | | May 2026 | 3.6K | 2.8% | 4 | 3.6K | 2.8% | 5 | | Jun 2026 | 3.6K | 2.4% | 4 | 3.6K | 2.4% | 5 | | Jul 2026 | 4.4K | 3.4% | 4 | 3.6K | 2.7% | 5 | | Aug 2026 | 4.4K | 3.5% | 4 | 3.6K | 2.9% | 5 | | Sep 2026 | 3.6K | 2.5% | 4 | 3.6K | 2.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Square’s and Takepayments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Square**: Measured on the search term “square card reader”. - **Takepayments**: Measured on the search term “takepayments”. - [Square profile](/demand/uk/brands/square) - [Takepayments profile](/demand/uk/brands/takepayments) - [All card machine providers in the United Kingdom](/demand/uk/categories/uk-card-machine-providers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Square or Takepayments more popular in search? In September 2026, Square and Takepayments were level in searches among card machine providers in the United Kingdom, with an estimated 3.6K branded searches each, at 2.5% of the total each. ## Cite this page Brandwave. "Square vs Takepayments: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/square-vs-takepayments This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/square-vs-takepayments. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.