--- title: "Soltan vs Ultrasun: Which is searched more in the United Kingdom?" description: "Is Soltan or Ultrasun more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/soltan-vs-ultrasun" publisher: "Brandwave" --- # Soltan vs Ultrasun: Which is searched more in the United Kingdom? Is Soltan or Ultrasun more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Soltan and Ultrasun - **Competitive set**: Sunscreen brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Soltan Share of Search**: 2.6% - **Ultrasun Share of Search**: 5.5% ## Is Soltan or Ultrasun more popular in search? - In September 2026, Ultrasun had more branded searches than Soltan among sunscreen brands in the United Kingdom. Ultrasun had about 3,600 branded searches, while Soltan had 1,720. Ultrasun made up 5.5% of all sunscreen brand searches we track, and Soltan accounted for 2.6%. - Ultrasun was ahead of Soltan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Soltan’s share of searches among sunscreen brands in the United Kingdom moved from 2.8% to 2.6%, and its estimated monthly branded searches moved from 1.6K to 1.7K. - Across the 12 months ending September 2026, Ultrasun’s share of searches among sunscreen brands in the United Kingdom moved from 5% to 5.5%, and its estimated monthly branded searches moved from 2.9K to 3.6K. ## Top sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Soltan was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Ultrasun was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Soltan and Ultrasun were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Roche-Posay | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Altruist | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Nivea | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Ambre Solaire | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Soltan | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Ultrasun | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Banana Boat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | P20 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Piz Buin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hawaiian Tropic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ultra Violette | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bondi Sands | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Heliocare | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Supergoop! | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunscreen brands - Asked ChatGPT "Which sun cream should I buy in the UK?": 1. La Roche-Posay, 2. Ambre Solaire - Asked ChatGPT "What are the best sun cream brands?": 1. La Roche-Posay, 2. Altruist, 3. Ambre Solaire, 4. Nivea, 5. Ultrasun - Asked ChatGPT "What is the best SPF 50 sun cream for your face?": 1. La Roche-Posay - Searched Google, AI Overview "sun cream": 1. Nivea, 2. Altruist, 3. Soltan - Searched Google, AI Overview "sunscreen": 1. Altruist, 2. Nivea, 3. La Roche-Posay Not named in any answer: Banana Boat, P20, Piz Buin, Hawaiian Tropic, Ultra Violette, Bondi Sands, Heliocare and Supergoop!. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom sunscreen brands in September 2026? - In September 2026, Ultra Violette overtook Ambre Solaire and 3 others to rank 9th among sunscreen brands in the United Kingdom, with 4.5% of the searches. - In September 2026, Bondi Sands overtook Ambre Solaire and Soltan to rank 10th among sunscreen brands in the United Kingdom, with 3.7% of the searches. - In September 2026, Heliocare overtook Ambre Solaire and Soltan to rank 11th among sunscreen brands in the United Kingdom, with 3.7% of the searches. - In September 2026, Ultrasun lost share of searches among sunscreen brands in the United Kingdom, from 7.1% to 5.5%. - In September 2026, Soltan lost share of searches among sunscreen brands in the United Kingdom, from 3.7% to 2.6%. ## Month by month | Month | Soltan estimated searches | Soltan Share of Search | Soltan rank | Ultrasun estimated searches | Ultrasun Share of Search | Ultrasun rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 2.8% | 14 | 2.9K | 5% | 9 | | Nov 2025 | 1.1K | 2.1% | 14 | 2.4K | 4.8% | 9 | | Dec 2025 | 980 | 2.3% | 14 | 1.9K | 4.5% | 10 | | Jan 2026 | 1.4K | 2.4% | 14 | 3.6K | 6% | 6 | | Feb 2026 | 1.4K | 2.3% | 14 | 4.4K | 6.9% | 5 | | Mar 2026 | 2.3K | 2.5% | 14 | 6.6K | 7.2% | 4 | | Apr 2026 | 4.5K | 2.8% | 13 | 12.1K | 7.5% | 4 | | May 2026 | 9.5K | 3.9% | 9 | 22.2K | 9.1% | 4 | | Jun 2026 | 7.3K | 3.6% | 10 | 14.8K | 7.3% | 5 | | Jul 2026 | 6.8K | 3.9% | 10 | 12.1K | 6.9% | 5 | | Aug 2026 | 4.2K | 3.7% | 10 | 8.1K | 7.1% | 6 | | Sep 2026 | 1.7K | 2.6% | 14 | 3.6K | 5.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Soltan’s and Ultrasun’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Soltan**: Measured on the search terms “boots soltan” and “soltan”, summed into one figure. - **Ultrasun**: Measured on the search term “ultrasun”. - [Soltan profile](/demand/uk/brands/soltan) - [Ultrasun profile](/demand/uk/brands/ultrasun) - [All sunscreen brands in the United Kingdom](/demand/uk/categories/uk-sunscreen-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Soltan or Ultrasun more popular in search? In September 2026, Ultrasun had more branded searches than Soltan among sunscreen brands in the United Kingdom. Ultrasun had about 3,600 branded searches, while Soltan had 1,720. Ultrasun made up 5.5% of all sunscreen brand searches we track, and Soltan accounted for 2.6%. ## Cite this page Brandwave. "Soltan vs Ultrasun: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/soltan-vs-ultrasun This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/soltan-vs-ultrasun. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.