--- title: "SMARTY vs Three: Which is searched more in the United Kingdom?" description: "Is SMARTY or Three more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mobile networks set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/smarty-mobile-vs-three-uk" publisher: "Brandwave" --- # SMARTY vs Three: Which is searched more in the United Kingdom? Is SMARTY or Three more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mobile networks set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SMARTY and Three - **Competitive set**: Mobile networks - **Market**: United Kingdom - **Month measured**: Sep 2026 - **SMARTY Share of Search**: 1.3% - **Three Share of Search**: 3% ## Is SMARTY or Three more popular in search? - In September 2026, Three had more branded searches than SMARTY among mobile networks in the United Kingdom. Three had about 137,000 branded searches, while SMARTY had 60,500. Three made up 3% of all mobile network searches we track, and SMARTY accounted for 1.3%. - Three was ahead of SMARTY in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, SMARTY’s share of searches among mobile networks in the United Kingdom moved from 0.6% to 1.3%, and its estimated monthly branded searches moved from 33.1K to 60.5K. - Across the 12 months ending September 2026, Three’s share of searches among mobile networks in the United Kingdom moved from 2.2% to 3%, and its estimated monthly branded searches moved from 124K to 137K. ## Top mobile networks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Three was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SMARTY was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Three was listed before SMARTY in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vodafone | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | EE | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Three | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | O2 | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | SMARTY | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Lebara | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | iD Mobile | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | giffgaff | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Lyca Mobile | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | VOXI | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | Tesco Mobile | 11th | 2 of 3 | 1 of 2 | 3 of 5 | | Sky | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mobile networks - Asked ChatGPT "Which mobile network should I use in the UK?": 1. EE, 2. Vodafone, 3. O2, 4. Three, 5. VOXI, 6. Tesco Mobile, 7. giffgaff - Asked ChatGPT "What are the best mobile networks and SIM-only providers in the UK?": 1. EE, 2. Vodafone, 3. O2, 4. Three, 5. giffgaff, 6. SMARTY, 7. Lebara, 8. VOXI, 9. iD Mobile, 10. Tesco Mobile - Asked ChatGPT "What's the best SIM-only deal in the UK for lots of data?": 1. Lyca Mobile, 2. iD Mobile, 3. SMARTY, 4. Three, 5. Vodafone - Searched Google, AI Overview "sim only deals": 1. Lebara, 2. Vodafone, 3. EE - Searched Google, AI Overview "best mobile network": 1. EE, 2. Three, 3. Vodafone, 4. O2, 5. SMARTY, 6. iD Mobile, 7. giffgaff, 8. Tesco Mobile, 9. Lebara Not named in any answer: Sky. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom mobile networks in September 2026? - Estimated monthly branded searches for SMARTY in the United Kingdom rose 82.8% over 12 measured months, from 33.1K to 60.5K in September 2026. - Estimated monthly branded searches for Three in the United Kingdom rose 10.9% over 12 measured months, from 124K to 137K in September 2026. ## Month by month | Month | SMARTY estimated searches | SMARTY Share of Search | SMARTY rank | Three estimated searches | Three Share of Search | Three rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 0.6% | 12 | 124K | 2.2% | 11 | | Nov 2025 | 33.1K | 0.62% | 12 | 143K | 2.7% | 10 | | Dec 2025 | 33.1K | 0.77% | 12 | 137K | 3.2% | 10 | | Jan 2026 | 40.5K | 0.9% | 12 | 137K | 3.1% | 11 | | Feb 2026 | 40.5K | 1% | 12 | 118K | 3% | 11 | | Mar 2026 | 40.5K | 0.98% | 12 | 137K | 3.3% | 10 | | Apr 2026 | 60.5K | 1.5% | 12 | 113K | 2.9% | 11 | | May 2026 | 60.5K | 1.6% | 12 | 113K | 2.9% | 11 | | Jun 2026 | 49.5K | 1.3% | 12 | 118K | 3.1% | 11 | | Jul 2026 | 49.5K | 1.3% | 12 | 118K | 3.1% | 11 | | Aug 2026 | 60.5K | 1.4% | 12 | 137K | 3.2% | 10 | | Sep 2026 | 60.5K | 1.3% | 12 | 137K | 3% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using SMARTY’s and Three’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SMARTY**: Measured on the search term “smarty mobile”. - **Three**: Measured on the search terms “three mobile” and “three uk”, summed into one figure. - [SMARTY profile](/demand/uk/brands/smarty-mobile) - [Three profile](/demand/uk/brands/three-uk) - [All mobile networks in the United Kingdom](/demand/uk/categories/uk-mobile-networks): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is SMARTY or Three more popular in search? In September 2026, Three had more branded searches than SMARTY among mobile networks in the United Kingdom. Three had about 137,000 branded searches, while SMARTY had 60,500. Three made up 3% of all mobile network searches we track, and SMARTY accounted for 1.3%. ## Cite this page Brandwave. "SMARTY vs Three: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/smarty-mobile-vs-three-uk This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/smarty-mobile-vs-three-uk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.