--- title: "SmartBuyGlasses vs Specsavers: Which is searched more in the United Kingdom?" description: "Is SmartBuyGlasses or Specsavers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Opticians set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/smartbuyglasses-vs-specsavers" publisher: "Brandwave" --- # SmartBuyGlasses vs Specsavers: Which is searched more in the United Kingdom? Is SmartBuyGlasses or Specsavers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Opticians set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SmartBuyGlasses and Specsavers - **Competitive set**: Opticians - **Market**: United Kingdom - **Month measured**: Sep 2026 - **SmartBuyGlasses Share of Search**: 0.18% - **Specsavers Share of Search**: 51.3% ## Is SmartBuyGlasses or Specsavers more popular in search? - In September 2026, Specsavers had more branded searches than SmartBuyGlasses among opticians in the United Kingdom. Specsavers had about 823,000 branded searches, while SmartBuyGlasses had 2,900. Specsavers made up 51.3% of all optician searches we track, and SmartBuyGlasses accounted for 0.18%. - Specsavers was ahead of SmartBuyGlasses in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, SmartBuyGlasses’ share of searches among opticians in the United Kingdom moved from 0.23% to 0.18%, and its estimated monthly branded searches moved from 3.6K to 2.9K. - Across the 12 months ending September 2026, Specsavers’ share of searches among opticians in the United Kingdom moved from 51.8% to 51.3%, and its estimated monthly branded searches held steady at 823K. ## Top opticians in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Specsavers appeared in all four answers. SmartBuyGlasses did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Specsavers | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Glasses Direct | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | SelectSpecs | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Boots | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Cubitts | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Vision Express | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Ace & Tate | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Optical Express | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bloobloom | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Spex4Less | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | SmartBuyGlasses | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about opticians - Asked ChatGPT "Where should I buy glasses in the UK?": 1. Specsavers, 2. Glasses Direct, 3. Cubitts, 4. SelectSpecs, 5. Boots - Asked ChatGPT "What are the best opticians in the UK?": 1. Specsavers, 2. Boots, 3. Vision Express, 4. Cubitts, 5. Ace & Tate - Asked ChatGPT "What's the best place to buy prescription glasses online in the UK?": 1. Glasses Direct, 2. SelectSpecs, 3. Specsavers, 4. Vision Express - Searched Google, AI Overview "glasses online": 1. Glasses Direct, 2. SelectSpecs, 3. Specsavers Not named in any answer: Optical Express, Bloobloom, Spex4Less and SmartBuyGlasses. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom opticians in September 2026? - In September 2026, Specsavers gained share of searches among opticians in the United Kingdom, from 48% to 51.3%. - Estimated monthly branded searches for SmartBuyGlasses in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Month by month | Month | SmartBuyGlasses estimated searches | SmartBuyGlasses Share of Search | SmartBuyGlasses rank | Specsavers estimated searches | Specsavers Share of Search | Specsavers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 0.23% | 11 | 823K | 51.8% | 1 | | Nov 2025 | 3.6K | 0.23% | 11 | 823K | 52% | 1 | | Dec 2025 | 2.9K | 0.22% | 11 | 673K | 51.8% | 1 | | Jan 2026 | 3.6K | 0.19% | 11 | 1M | 52.4% | 1 | | Feb 2026 | 3.6K | 0.22% | 11 | 823K | 49.5% | 1 | | Mar 2026 | 4.4K | 0.24% | 11 | 1M | 53.9% | 1 | | Apr 2026 | 4.4K | 0.26% | 11 | 823K | 49.2% | 1 | | May 2026 | 4.4K | 0.26% | 11 | 823K | 49.5% | 1 | | Jun 2026 | 3.6K | 0.23% | 11 | 823K | 51.4% | 1 | | Jul 2026 | 3.6K | 0.22% | 11 | 823K | 50.4% | 1 | | Aug 2026 | 3.6K | 0.21% | 11 | 823K | 48% | 1 | | Sep 2026 | 2.9K | 0.18% | 11 | 823K | 51.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using SmartBuyGlasses’ and Specsavers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SmartBuyGlasses**: Measured on the search term “smartbuyglasses”. - **Specsavers**: Measured on the search term “specsavers”. - [SmartBuyGlasses profile](/demand/uk/brands/smartbuyglasses) - [Specsavers profile](/demand/uk/brands/specsavers) - [All opticians in the United Kingdom](/demand/uk/categories/uk-opticians): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is SmartBuyGlasses or Specsavers more popular in search? In September 2026, Specsavers had more branded searches than SmartBuyGlasses among opticians in the United Kingdom. Specsavers had about 823,000 branded searches, while SmartBuyGlasses had 2,900. Specsavers made up 51.3% of all optician searches we track, and SmartBuyGlasses accounted for 0.18%. ## Cite this page Brandwave. "SmartBuyGlasses vs Specsavers: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/smartbuyglasses-vs-specsavers This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/smartbuyglasses-vs-specsavers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.