---
title: "Sky vs TalkTalk: Which is searched more in the United Kingdom?"
description: "Is Sky or TalkTalk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Broadband providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/sky-uk-vs-talktalk"
publisher: "Brandwave"
---

# Sky vs TalkTalk: Which is searched more in the United Kingdom?

Is Sky or TalkTalk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Broadband providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Sky and TalkTalk
- **Competitive set**: Broadband providers
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Sky Share of Search**: 5.5%
- **TalkTalk Share of Search**: 12.4%

## Is Sky or TalkTalk more popular in search?

- In September 2026, TalkTalk had more branded searches than Sky among broadband providers in the United Kingdom. TalkTalk had about 301,000 branded searches, while Sky had 135,000. TalkTalk made up 12.4% of all broadband provider searches we track, and Sky accounted for 5.5%.
- TalkTalk was ahead of Sky in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sky’s share of searches among broadband providers in the United Kingdom held steady at 5.5%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, TalkTalk’s share of searches among broadband providers in the United Kingdom moved from 12.3% to 12.4%, and its estimated monthly branded searches moved from 368K to 301K.

## How did search popularity change for United Kingdom broadband providers in September 2026?

- In September 2026, Hyperoptic overtook Sky and BT to rank 4th among broadband providers in the United Kingdom, with 5.5% of the searches.
- In September 2026, TalkTalk gained share of searches among broadband providers in the United Kingdom, from 10.4% to 12.4%.
- Estimated monthly branded searches for Sky in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

## Month by month

| Month | Sky estimated searches | Sky Share of Search | Sky rank | TalkTalk estimated searches | TalkTalk Share of Search | TalkTalk rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 5.5% | 5 | 368K | 12.3% | 2 |
| Nov 2025 | 165K | 6.5% | 3 | 368K | 14.4% | 2 |
| Dec 2025 | 110K | 4.9% | 5 | 301K | 13.5% | 2 |
| Jan 2026 | 135K | 5.4% | 5 | 368K | 14.7% | 2 |
| Feb 2026 | 135K | 5.7% | 5 | 301K | 12.7% | 2 |
| Mar 2026 | 135K | 4.8% | 5 | 368K | 13.1% | 2 |
| Apr 2026 | 135K | 5.6% | 5 | 301K | 12.5% | 2 |
| May 2026 | 110K | 4.7% | 7 | 246K | 10.6% | 2 |
| Jun 2026 | 110K | 4.6% | 7 | 246K | 10.4% | 2 |
| Jul 2026 | 110K | 4.7% | 7 | 246K | 10.5% | 2 |
| Aug 2026 | 135K | 5.7% | 4 | 246K | 10.4% | 2 |
| Sep 2026 | 135K | 5.5% | 5 | 301K | 12.4% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Sky’s and TalkTalk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Sky**: Measured on the search term “sky broadband”.
- **TalkTalk**: Measured on the search term “talktalk”.

- [Sky profile](/demand/uk/brands/sky-uk)
- [TalkTalk profile](/demand/uk/brands/talktalk)
- [All broadband providers in the United Kingdom](/demand/uk/categories/uk-broadband-providers): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Sky or TalkTalk more popular in search?

In September 2026, TalkTalk had more branded searches than Sky among broadband providers in the United Kingdom. TalkTalk had about 301,000 branded searches, while Sky had 135,000. TalkTalk made up 12.4% of all broadband provider searches we track, and Sky accounted for 5.5%.

## Cite this page

Brandwave. "Sky vs TalkTalk: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/sky-uk-vs-talktalk

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/sky-uk-vs-talktalk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.